Email After Hours: The Podcast for Email Senders

Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup. That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).Our expert guest this week is Florian Vierke, Senior Manager of Deliverability Services at Mapp Digital. He joins Guy and Danielle to highlight the importance of trust in email, provide valuable insights into DMARC and BIMI, and talk about how these protocols keep the bad guys out.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign. Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI! If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany! The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.How do they do it?In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe. Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.Tune in to learn more!If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively. Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Alarming fact alert: 99.97% of emails fail basic accessibility standards.Since 1 in 4 people now live with some type of disability, keeping your emails accessible isn’t just the right thing to do—it's crucial for maximum content consumption. In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer, and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

We know the best email marketers out there are total data junkies. So, we’re doing a deep dive into data on this episode of Email After Hours! We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024.In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more. (PS: To read the full report, visit: bit.ly/3TRQCAx)If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Pack your bags for a travel-themed episode of Email After Hours! With the spring and summer vacation season finally on the horizon, email marketers in the travel industry are pulling out all the stops to attract would-be vacationers.But winning subscriber engagement in a saturated industry is no day at the beach.To learn how travel marketers are keeping their programs competitive, Guy and Danielle spoke to Jon Kirk, CRM and Design Manager at Ice Travel Group. He shared his flight plan for standing out in a crowded market, navigating a corporate merger and ESP migration, using AI in email, keeping subscribers engaged during off-peak travel times, and more.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Feeling stumped by Yahoo and Gmail’s new requirements for bulk email senders? There’s plenty of misinformation floating around about what these requirements mean and how senders should adapt. To find answers, we’re going straight to the source. In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them. If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Roses are red, violets are blue… Here's a special Valentine’s episode just for you! Love is in the air, and marketers are getting creative with themed promotional emails across all industries.  In the United States alone, the anticipated spend on Valentine's Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history? In a special Valentine's Day episode of Email After Hours, we share insights on navigating the challenges of Valentine's Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

If you’ve been in the email game for a while, you know that emails are so much more than just digital notes. When sent strategically, they can be key building blocks of business growth. Today, we're delving deep into the world of email marketing with a serial entrepreneur who has traded golf clubs for clickable buttons and is now acing the business game.In this episode of Email After Hours, Tyler ‘Sully’ Sullivan dives into how to build genuine relationships through email marketing, how engaging conversations drive loyalty in low-frequency markets, and the importance of “doing the unexpected.”If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)