Email After Hours: The Podcast for Email Senders 5 Stats Email Marketers Need to See in 2024
Mar 28, 2024
25:54
We know the best email marketers out there are total data junkies. So, we’re doing a deep dive into data on this episode of Email After Hours!
We crunched performance data from 2.5 billion inboxes worldwide and found some surprising benchmark metrics and juicy insights email senders need to know to dominate the inbox in 2024.
In this quick, 25-minute episode, Guy and Danielle chat with Laura Christensen, Senior Director of Professional Services at Validity, to explore the top five data points marketers need to know in 2024—and how they’ll change the status quo for marketers. They look at trends and expert forecasts for open rates, clicks, unsubscribes, spam trap volumes, and more.
(PS: To read the full report, visit: bit.ly/3TRQCAx)
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)