Email After Hours: The Podcast for Email Senders Reading Between the Lines: The Art of Accessible Email Design and Content
Apr 18, 2024
19:07
Alarming fact alert: 99.97% of emails fail basic accessibility standards.
Since 1 in 4 people now live with some type of disability, keeping your emails accessible isn’t just the right thing to do—it's crucial for maximum content consumption.
In this episode, Guy and Danielle sit down with Michael Knapp, Lead Email Designer, and Developer at Skipton Building Society, to delve into the how and why of crafting accessible email campaigns.
They’ll explore the power of accessible email design, uncovering practical strategies to ensure every subscriber can engage with your content. From optimizing for screen readers to embracing alternative formats, discover how small changes can make a monumental difference in amplifying your message and fostering connections with your audience.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)