Email After Hours: The Podcast for Email Senders Demystifying DMARC and BIMI: The (Plain English!) Guide to Defending Your Domains
Jun 20, 2024
26:48
Let’s face it: DMARC and email authentication can get super technical—and sometimes feel like alphabet soup.
That’s why we’re spending 25 minutes popping the hood on DMARC (Domain-based Message Authentication, Reporting, and Conformance) and BIMI (Brand Indicators for Message Identification).
Our expert guest this week is Florian Vierke, Senior Manager of Deliverability Services at Mapp Digital. He joins Guy and Danielle to highlight the importance of trust in email, provide valuable insights into DMARC and BIMI, and talk about how these protocols keep the bad guys out.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)