Email After Hours: The Podcast for Email Senders How Data Protection and Trust-Building Fuels Germany's Email Marketing Success
May 23, 2024
33:31
Do stricter legal requirements and sending guidelines actually lead to better inbox placement? Just ask Germany!
The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.
How do they do it?
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.
Tune in to learn more!
If you enjoyed this episode then please either:
The average German sender sees an average of 97% of their marketing emails land in subscriber inboxes (12% higher than the global benchmark) while adhering to extensive data protection laws.
How do they do it?
In this episode of the "Email After Hours" podcast, Danielle and Guy sat down with marketing experts Carlos Arriaga Frias and Markus Dang of DIGITALL to discuss their email approach and to learn the tips Carlos and Markus recommend for senders across the globe.
Tune in to gain insight into successful customer engagement strategies, German sending best practices, double opt-in, Impressum statements, data protection laws, responsible AI usage, and more.
Tune in to learn more!
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)