Email After Hours: The Podcast for Email Senders

As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on  the basics! Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!)In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others! If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities.We’ll revisit email’s peaks and valleys of the past year. From groundbreaking strategies that redefined marketing success to those facepalm-inducing campaign missteps, we've seen it all.We're not just looking back, though! Get ready for an entertaining exploration of the best and worst holiday campaigns,  what set apart the winners from the not-so-great, and how these lessons can propel us into a more effective and engaging new year in email marketing.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Ever feel like you’re walking a tightrope when sending personalized emails? A world where every step is a balance between creating personalized experiences and coming across as just plain creepy? This journey isn't just about tracking buying patterns; it's an intricate dance of predicting emotions, needs, and future aspirations.Enter Reena Sareen-Rattan, a mastermind of data-driven email magic. In this episode, we'll give senders practical tips to pump up their personalization and unravel the complexities behind the 'Show me you know me,' philosophy.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world. But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent. To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty. In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In commercial real estate, the buildings are big and the email marketing challenges are bigger. After all—it can be difficult to keep subscribers engaged when they aren’t necessarily in the market to buy office buildings every day.Enter Lola Gandara, the first-ever Head of Deliverability at JLL Technologies. Tune in as she explains how she manages the many mail streams JLL operates and educates the team on email best practices.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Dipping our toes into the email automation pool can sometimes feel like navigating uncharted waters. On one side, there's the promise of unparalleled efficiency, and on the other, the risk of cold, mechanical interactions. The challenge? Striking a balance between genuine engagement and digital prowess. After all, it isn't just about that initial sale—it's about that post-purchase glow, the lingering connection, and of course, the repeat business.Enter Lauren Pestana, the Director of Brand Marketing at Drip, a rare company that prioritizes relationships over sales in the ecommerce world. In this episode, we'll delve into the power and secrets of marketing automation in building customer connections. If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Ever feel like being an email marketer is like diving into a detective novel? One where every click, open rate, or sudden drop in engagement feels like a mysterious plot twist? We’re with you.Just like any savvy detective must navigate a maze of clues, email marketers need to be armed with the right tools to decode every email mystery that unfolds. Enter Alice Cornell, deliverability consultant and email sleuth extraordinaire. In this episode, we'll delve into captivating email cases, bewitching red herrings, and the basics that often trip up even the most experienced email pros.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Ever feel like email marketing is a bit like a game of hot potato? You toss an issue to your ESP, they toss it back, and before you know it, you're in a never-ending spiral of "Not it!" To sidestep this dizzying dance—not to mention dodge those cringe-worthy email threads or unplanned Zoom huddles with your ESP—Tom Corbett, industry heavy-hitter and Deliverability Consultant at Iterable, joins Email After Hours to demystify the landscape of responsibilities.In this episode, we’ll drill down into the intricate dance between marketers and ESPs—mapping out the territory of who takes charge of what, look into unexpected challenges, share insider tips, and unveil the often-overlooked players in the email marketing arena.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Oops emails. We've all been there. Those embarrassing moments when a hasty typo, forgotten attachment, or premature thought is sent off to colleagues, bosses, or even an entire mailing list. In this hyperconnected age, such slip-ups are always just around the corner. But fear not: There is a silver lining to these cringe-worthy moments. With the right strategy, brands can navigate these mistakes without losing face with their subscribers.In this hosts-only episode, we’ll delve deep into the world of Oops emails, exploring hilarious stories, handy advice, and the potential impact of these emails on subscriber engagement.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Even the savviest senders can find themselves on a Spamhaus blocklist—and when ignored, these listings can seriously impact email performance.But remember: Spamhaus are the good guys, and they’re here to help you avoid being listed. In this episode of Email After Hours, spam slayer extraordinaire Sridhar Chandran, Anti-spam Consultant at the Spamhaus Project, shares the secrets to staying on Spamhaus’ good side.He’ll cover the importance of consent, best practices, and proper list management to maintain a good reputation. Plus, he’ll reveal emerging trends in the online threat landscape, like subscription bombing and the use of AI in email.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)