Email After Hours: The Podcast for Email Senders Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
Nov 8, 2023
27:08
As consumers, we’re all loyal to certain brands. Whether it's the local coffee shop that knows our order by heart, or the hotel chain that always goes the extra mile to make us feel special, loyalty is a powerful force in the business world.
But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent.
To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty.
In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
But in today's competitive landscape (where consumers have endless options at their fingertips), brands can't afford to be complacent.
To that end, meet Adam Purslow, CEO of TheLoyaltyCo., a company that specializes in driving customer engagement and loyalty.
In this episode, we’ll explore the intricacies of loyalty programs and how they can be leveraged to build strong customer relationships.
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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)