Email After Hours: The Podcast for Email Senders

Together, they dive into the art of building a dream team, share valuable lessons from Philip's journey in the email marketing world, and explore the importance of understanding client needs. Tune in for insights that could transform your approach to email marketing and your career!Guest at a Glance:Philip Storey is the founder of Enchant, a prominent email marketing agency based in the UK. With over 20 years of experience in the email marketing space, Philip transitioned from an all-rounder to a strategic leader, driven by a desire to create a unique agency that prioritizes client relationships and creative excellence. His journey began after observing the challenges within traditional agencies and realizing the need for a more effective approach to email marketing. Under his leadership, Enchant has thrived, embracing a fully remote work model that allows team members to operate from various locations worldwide. Philip is passionate about building "email dream teams" and has shared valuable insights on the importance of understanding client needs and avoiding the pitfalls of over-segmentation in email campaigns. His expertise and innovative strategies make him a key voice in the email marketing industry, and he continues to inspire others through his work and contributions.Philip on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTube Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join the conversation as they explore how to enhance email marketing practices and foster meaningful connections with subscribers!Guest at a Glance:Alison Gootee is the Compliance and Deliverability Enablement Principal at Braze, where she leverages her extensive experience in email deliverability, compliance, and performance marketing to help brands optimize their email strategies. With a deep understanding of both the technical and strategic aspects of email marketing, Alison has guided numerous companies in building sustainable email programs and navigating the complexities of major sales events. Her insights into the importance of obtaining genuine permission from subscribers and the necessity of creating a two-way communication channel in email marketing make her a vital voice in the discussion about improving subscriber experiences. Notably, Alison has presented at industry conferences, sharing foundational principles of deliverability that resonate with both seasoned marketers and newcomers alike. Her passion for email marketing and commitment to helping senders understand their audience's needs make her a relevant and influential guest for this episode focused on enhancing email campaigns that subscribers love.Alison on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this action-packed episode, Senior Director of Delivery Operations at Iterable, Seth Charles, joins hosts Guy Hanson and Danielle Gallant to unpack the chaos of Black Friday email marketing.From inbox overload and spam filters to Gmail and Yahoo’s bulk sender requirements, we’ve got the expert tips brands need to navigate peak seasons while keeping deliverability and engagement on track. Guest at a Glance:Seth Charles is an established expert with 15 years of experience in email and deliverability. His clear perspective on how senders approach high-volume periods makes him the perfect guest to unpack the chaos of Black Friday/Cyber Monday.Seth on LinkedIn:Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Evolving email requirements and authentication protocols make it critical for marketers to stay ahead to maintain strong deliverability and engagement.That’s why hosts Guy Hanson and Danielle Gallant were thrilled to chat with seasoned email deliverability expert Udeme Ukutt. Together, they explored practical strategies to future-proof your email program, master authentication protocols, and maintain deliverability—even during high-volume sending periods.Udeme also shared insightful tips and plenty of creative email marketing metaphors to help take your campaigns to the next level.Guest at a Glance:Udeme Ukutt has over 20 years of email deliverability experience. Throughout his career, he has helped brands navigate complex challenges from balancing volume spikes with deliverability health to implementing essential authentication protocols.Udeme on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.Guest at a Glance:Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.Kath on LinkedInHosts at a Glance:Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results.Guest at a Glance:Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches.Prerna on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire.Guest at a Glance:Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999.Matthew on LinkedInHosts at a Glance:Danielle Gallant -- Senior Email Strategist at ValidityGuy Hanson -- Vice President of Customer Engagement at ValidityEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategiesAre you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.Guest at a Glance:Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019.Hosts at a Glance:Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.Danielle on LinkedInGuy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.Guest at a Glance:Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email.Hosts at a Glance:Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.Danielle on LinkedInGuy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join Jay Schwedelson, President and CEO of Outcome Media and founder of SubjectLine.com, as he explores the impacts of Apple's iOS 18 on email marketing. He discusses the innovative AI-driven inbox categorization and the necessity for marketers to adapt strategies amidst declining open rates. Learn about the implications of consumer consent in email communications and the potential challenges of auto-deleting unread emails. Jay urges a return to human-centered marketing while keeping an eye on long-term campaign impacts and future trends.