Email After Hours: The Podcast for Email Senders

In this action-packed episode, Prerna breaks down the core elements of high-converting email campaigns, covering everything from crafting compelling copy to removing friction points in the customer journey. She offers practical advice on leveraging social proof, optimizing CTAs, and creating behavior-based email sequences that truly drive results.Guest at a Glance:Prerna Malik is an email marketing and conversion optimization expert. She runs Content Bistro and has extensive experience in transforming underperforming campaigns into success stories through strategic copywriting and customer-focused approaches.Prerna on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire.Guest at a Glance:Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999.Matthew on LinkedInHosts at a Glance:Danielle Gallant -- Senior Email Strategist at ValidityGuy Hanson -- Vice President of Customer Engagement at ValidityEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Carlos shares his insights on how these two channels can work together to enhance overall marketing efforts, drawing from his 16 years of experience shaping social media strategiesAre you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.Guest at a Glance:Carlos Gil is a distinguished expert in digital marketing with a deep background in social media. Currently serving as a brand evangelist at Getresponse, Carlos has spent 16 years shaping social media strategies and has recently ventured into the world of email marketing. He is also the author of "The End of Marketing," published in 2019.Hosts at a Glance:Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.Danielle on LinkedInGuy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Samar reveals her top strategies for crafting emails that convert, discusses how to sidestep common mistakes, and shares her go-to tactics for building campaigns that truly resonate with audiences. Whether you're an email veteran or just starting out, this conversation will help you take your content strategy to the next level. Are you an email marketing expert with hot takes on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.Guest at a Glance:Samar Owais is an experienced email strategist and copywriter who has helped numerous brands improve their email marketing efforts. She specializes in designing strategies that align with business goals and teaching marketers how to master the art of writing for email.Hosts at a Glance:Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance.Danielle on LinkedInGuy Hanson - Vice President of Customer Engagement at Validity, leading global consulting teams to improve email deliverability, subscriber engagement, and revenue.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Join Jay Schwedelson, President and CEO of Outcome Media and founder of SubjectLine.com, as he explores the impacts of Apple's iOS 18 on email marketing. He discusses the innovative AI-driven inbox categorization and the necessity for marketers to adapt strategies amidst declining open rates. Learn about the implications of consumer consent in email communications and the potential challenges of auto-deleting unread emails. Jay urges a return to human-centered marketing while keeping an eye on long-term campaign impacts and future trends.

Tune in to discover how data can make or break your email strategy, and learn from Edward's most memorable experiences in navigating the ever-evolving landscape of customer relationship management.Guest at a Glance:Edward is the Senior CRM Data and Campaigns Manager at Vision Express, one of the UK’s biggest opticians. Prior to this role, Edward has held positions such as Digital Analyst at TTS Group Ltd, CRM Analyst at Buzz Bingo, and Customer Insights Analyst at MuscleFood. Edward's experience also includes roles as a Marketing Analyst at SRCL Ltd, Data Quality Analyst at ERS Medical, and Software Support Analyst at Lowell Group. Edward on LinkedInHosts at a Glance:Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

We’ve compiled snippets from our top episodes of 2024 (so far!) in this special “greatest hits” installment of Email After Hours.Looking to improve your email accessibility? Want to boost customer loyalty? Still struggling with Gmail and Yahoo’s new bulk sender requirements?In just 15 minutes, get tips and secrets to success from email experts at Yahoo, Hickory Farms, the Bradford Group, TFG Brands, Mapp Digital, and more!Guest at a Glance:Johanna Morlock-Abassi is the Assistant Director of Email Marketing at The Bradford Group; this company works across a range of product marketing and eCommerce. Johanna on LinkedInJennifer Partin is the Director of Retention Marketing at Hickory Farms. An all-around email marketing guru who’s worked for popular brands over the years including Redbox & Pampered Chef. Jen on LinkedInMike Knapp is Lead Email Design and Developer at Skipton Building Society in the UK. Michael on LinkedInNicholas Greatrex is the Chief Marketing Officer at TFG Brands in London, which includes the brands Hobbs, Whistles, and Phase Eight. Nicholas on LinkedInAdam Purslow is the CEO of The Loyalty Co, a digital platform agency, known for bespoke apps, loyalty platforms, and web design. Adam on LinkedInLaura Christensen is the Senior Director of Professional Services at Validity. Laura on LinkedInFlorian Vierke is the Senior Manager of Deliverability Services at Mapp Digital, who combine data with artificial intelligence to empower digital marketers across consumer-facing industries.Florian on LinkedInMarcel Becker is Senior Director of Product Management at Yahoo and a self-professed email nerd.Marcel on LinkedInEric Stelle is an Email Deliverability Specialist at Mapp Digital, who combines data with artificial intelligence to empower digital marketers across consumer-facing industries; he has been with Mapp Digital for over sixteen years. Eric on LinkedInHosts at a Glance:Danielle Gallant – Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson – Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

What are the rewards for implementing DMARC successfully? How will email authentication requirements continue to evolve? What role will mailbox providers, email service providers, and senders play? How will forces like AI impact an already volatile deliverability landscape?He joins Guy and Danielle to discuss all this and more! If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Should we wait around for the next email bomb to drop? No! Smart senders need to be proactive about future-proofing their programs. Luckily, Al Iverson, a bona fide email deliverability expert and the creator of the highly influential website Spam Resource, is here to give us some expert tips to stay ahead of the game. In part one of this two-part episode, he joins Guy and Danielle to discuss implementing DMARC, maintaining a low spam complaint rate, and the need for marketers to stay up-to-date with industry standards.Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

This week’s expert guest is Eric Stelle, an Email Deliverability Specialist at Mapp Digital. He joins Guy and Danielle to talk about the growing influence of AI in email marketing and the need for marketers to understand and adapt to this technology.If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)