Email After Hours: The Podcast for Email Senders

I’m sorry… WHAT happened?? 🤯 Email expert Johanna Morlock-Abbasi returns to Email After Hours to spill the deets on an email marketing mistake that turned into an unexpected win.Spoiler alert:  A campaign meant for 18,000 subscribers accidentally hit 12 MILLION  inboxes. 😬She brings Guy and Danielle on a wild ride, recalling a major email deployment glitch and how she turned a potential disaster into a revenue opportunity. 📈 What you'll learn:How to effectively manage and recover from a major email marketing incident using dedicated IP strategiesWhy maintaining a "risky IP" for specific campaigns can protect your primary sending reputationHow to use  deliverability tools and best practices to re-engage dormant subscribersWhy having strong ESP relationships and deliverability monitoring systems is crucial for crisis management…and so much more!If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.About the Guest(s)Johanna Morlock Abassi is the Assistant Director of Email Marketing at Bradford Hamaker Group, bringing over 18 years of experience in email marketing and campaign management. She specializes in managing high-volume email programs, IP segmentation strategies, and deliverability optimization. In this episode, Johanna shares her remarkable story of turning an email marketing mishap - where a campaign intended for 18,000 subscribers accidentally reached 12 million recipients - into a revenue-generating success. Her expertise in implementing strategic IP segmentation and maintaining strong sender reputation helped her team recover from a critical Sender Score drop while achieving a 10x lift in sales. As a seasoned professional who oversees multiple brand campaigns, including Disney licensed products, Johanna demonstrates how solid email marketing fundamentals and strategic thinking can transform potential disasters into opportunities.Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

The “Email After Hours” and “Do This, Not That” crossover continues, helping you survive the inbox apocalypse!💥This time, Guy, Danielle, and Jay are leading the charge to get your emails ⏪ BACK into the inbox.Strap in for more sender reputation myth-busting and tips you can bring back to your team for stronger sends today. 💪 We discuss:  Quick wins to get back into the inbox When and why to remove unengaged subscribers from your list Whether sending emails only to your engaged audience will help your reputation Best practices for B2B cold emails and the domain they should be sent from  ...and more! Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.  Apple: https://apple.co/4kwt5j8Spotify: https://spoti.fi/4dBlBcIYouTube: https://www.youtube.com/playlist?list=PLONmaA_e-MAx6o5uxGaTRU5z_LVQbf-Jx  Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/  SOME EPISODE HIGHLIGHTS (03:10) Getting back into the inbox: the “specific stuff”  (04:19) When to kick the unengaged subscribers to the curb (05:26) Does only sending to your engaged audience help your reputation? (07:22) Uncovering “hidden metrics”  (08:35) B2B cold email tactics that won’t leave you iced out Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Uh oh…your sender reputation just tanked. Now what?In email marketing, your sender reputation is like your deliverability credit score. If it drops, your emails are headed straight to spam folder hell. But don’t panic yet, recovery is possible!In this episode, Danielle Gallant and Guy Hanson sit down with deliverability veteran Nicola Selenu, who has spent over 15 years helping top global brands like Groupon, dig themselves out of the poor reputation ditch and back into mailbox providers’ good graces.Nicola shares proven, data-backed strategies to stop the bleeding, fix what’s broken, and start sending signals that mailbox providers actually like. Whether your metrics are murky or you're just trying to stay ahead of reputation risk, this episode’s a must-listen.You'll learn:How mailbox providers score reputation differently and why it changes everythingWhy consistency beats perfection in sender behaviorHow to spot the real cause of a deliverability crashWhy a 0% spam rate can mean you're already in the spam folderWhy domain swaps and warm-up tools often backfireHow an accessible unsubscribe link can save your reputation…and more!If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at email afterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.Meet the Deliverability Doctor: Nicola SelenuNicola Selenu is an Email Deliverability Principal at ActiveCampaign, bringing over 15 years of experience in sender reputation management. He’s helped luxury brands like Gucci, Armani, and Bulgari, as well as enterprise senders like Groupon, where he managed a jaw-dropping 700 million messages per day. Today, Nicola helps organizations identify root causes of deliverability failures and build smarter, reputation-resilient email strategies. He’s also developing a new monitoring platform, deliverability.email, to simplify diagnostics for senders everywhere.Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

We're back for another crossover episode with Do This, Not That! Today, we're tackling a topic that often leaves senders second-guessing themselves: email platform migrations. Are they truly worth it?Guy, Danielle, and Jay are on the case! They'll answer burning questions like:Does switching email platforms improve your deliverability or reputation? Do certain platforms perform better based on your industry? Can you transfer your IPs when you switch platforms?Join us on SPAMAGEDDON to find out! Let the battle for the inbox begin!➡️ Don't forget to check out 'Do This, Not That' for more fantastic marketing tips. Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Alert! A fiery hot podcast crossover series is here! Email After Hours is thrilled to team up with Jay Schwedelson of Guru Media Hub and the "Do This, Not That" podcast. Our mission? To help marketers battle the ultimate inbox apocalypse. Join Guy, Danielle, and Jay as they bust myths and drop truth bombs to help you survive deliverability doomsday.In today's episode, we'll tackle these myths: Are spam trigger words like “free” the reason your emails land in spam? What are Gmail and Yahoo’s bulk sender requirements? Once you've met these, is your deliverability safe? Do increased unsubscribes hurt your deliverability? Find out which myths hold true and which ones go up in flames in Episode 1 of Spamageddon! Hit subscribe so you never miss an Email After Hours episode and don't forget to check out 'Do This, Not That' for more fantastic marketing tips.  If you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson welcome Adeola Sole, an expert in CRM and email marketing, to explore the critical aspects of contingency planning in email campaigns and how to handle unexpected challenges like a pro.What You'll Learn:- How to build a comprehensive contingency plan that covers multiple channels beyond email- Why segmentation is crucial for crisis management and campaign launches- The importance of monitoring chat forums and social platforms for potential campaign issues- Why unified messaging across channels is essential during crisis management…and more!About the Guest(s)Adeola Sole is an expert CRM and email marketing consultant with extensive experience across multiple industries. Known for her strategic approach to crisis management and campaign planning, she specializes in helping brands develop comprehensive contingency plans and segmented marketing strategies. With a unique British perspective and years of hands-on experience, Adeola has mastered the art of keeping email campaigns on track even when unexpected challenges arise.In this episode, Adeola shares valuable insights on contingency planning in email marketing, emphasizing the importance of segment-based communication strategies and proactive crisis management across multiple channels. Her practical approach to campaign planning and crisis mitigation offers email marketers actionable strategies for protecting their brands and maintaining effective communication during challenging situations.Her expertise in bridging the gap between traditional email marketing and modern multi-channel crisis management makes her perspective particularly valuable for email marketing professionals looking to strengthen their contingency planning capabilities.Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

You'll learn:How legendary brand pranks like BBC's spaghetti trees and Dunkin' Donuts' name change created memorable marketing momentsWhy 91% of consumers prefer funny brands, yet 95% of business leaders fear using humor in customer interactionsThe science behind why humor builds brand relationships and drives engagement in email campaigns…and so much more!Guests at a Glance:In this episode of Email After Hours, hosts Danielle Gallant and Guy Hanson explore the strategic use of humor in email marketing, with a special focus on April Fools' Day campaigns. As experienced email marketing professionals, they provide valuable insights on balancing brand personality with professional communication.Throughout this lively discussion, they examine successful April Fools' campaigns from major brands like Cotton Traders, Dunkin' Donuts, and Virgin Atlantic, while offering practical guidelines for incorporating humor into email marketing strategies. Their expertise shines through as they discuss key considerations for email marketers, including audience awareness, brand alignment, and appropriate contexts for humorous content.Danielle and Guy's natural rapport and industry knowledge make this episode particularly engaging for email marketing professionals seeking to enhance their campaign creativity while maintaining brand integrity. Their analysis of both successful and questionable humor strategies provides actionable insights for email marketers looking to strengthen subscriber relationships through thoughtful, well-executed campaign humor.Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

Whether you're grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements.Guest at a Glance:Mickey Chandler is the founder of Whizardries, a respected consultancy specializing in email compliance and deliverability. With over 20 years of experience in the email industry, Mickey has worked with organizations ranging from small businesses to Fortune 500 companies, helping them navigate complex regulatory frameworks including GDPR, CAN-SPAM, and CASL. He is also known for his influential blog "Spamtacular" (established in 2009), which has become a trusted resource for email compliance insights. Mickey brings a unique perspective to email marketing compliance, advocating for standards that exceed mere legal requirements to achieve optimal deliverability and program performance. His practical expertise in helping companies maintain both legal compliance and effective email programs has made him a respected voice in the email marketing community.Mickey on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this episode of Email After Hours, hosts Guy Hanson and Danielle Gallant sit down with Beata Linz, a leading authority in data-driven marketing, to explore the shift from third-party cookies to first and zero-party data. For email marketers navigating privacy changes, this episode unpacks practical strategies for collecting valuable customer data while maintaining trust and delivering personalized experiences. Tune in to discover why email marketing might be your secret weapon in the cookieless future—and learn how to build robust data infrastructure that drives results.Guest at a Glance:Beata Linz is a leading authority in data-driven marketing and email strategy, specializing in transforming data challenges into strategic advantages for businesses. With extensive experience in digital marketing and data optimization, she excels at helping brands navigate the evolving landscape of privacy regulations and cookie deprecation while maximizing customer engagement through first-party and zero-party data collection. Her expertise spans data infrastructure, customer data platforms (CDPs), and creating value-driven data collection strategies that enhance personalization while maintaining customer trust. In this episode, Beata shares invaluable insights on preparing for a cookieless future, implementing effective data collection strategies, and creating meaningful customer experiences across multiple marketing channels.Beata on LinkedInHosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)

In this playful yet practical episode of Email After Hours, hosts Guy Hanson and Danielle Gallant explore Valentine's Day email marketing strategies that work year-round. From managing subscriber preferences and timing campaigns for optimal deliverability to crafting engaging interactive content, discover how top brands are reimagining holiday marketing. Whether you're planning seasonal campaigns or looking to boost engagement, this episode offers valuable insights on balancing promotional creativity with deliverability best practices. Hosts at a Glance:Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.Danielle on LinkedInGuy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.Guy on LinkedInIf you enjoyed this episode then please either:Subscribe, rate, and review on Apple PodcastsFollow ‘Email After Hours’ on SpotifyHit like and subscribe on YouTubeEmail After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.soCheck out our three most downloaded episodes:Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free CoffeeThe One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann HandleyNew Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)