Founder University

First, we hear from Presh Dineshkumar (LAUNCH), who walks us through how to write a compelling blog post that will rank in search engines. You'll learn how to structure your blog post, and some SEO tips and tricks!   After that, we have a talk from Ben Jennings (Embroker), who runs us through a startup strategy playbook for 2023. Specifically, you will learn about business transformations in the past two years, and how adjust your business for the new economy.    Learn more at http://embroker.com/startups   ========   How to Write a Blog Post that Ranks in Search Engines (SEO) - Presh Dineshkumar  1:03 Where should you publish your blog?   1:57 How to create a compelling blog post headline   3:58 How to write a compelling introduction in your blog post   5:17 SEO checklist -- things to include in your blog post   7:11: Get started today with your first blog post! http://founder.university/seo-checklist    ========   Startup Strategy in 2023 - Ben Jennings (Embroker)   8:15 Business transformations in the past two years   9:05 When to make changes in your company   13:50 creating a step-by-step plan   18:55 Building an organization that is aligned   20:55 How to measure success

Brian Landau, Co-founder and CEO of Vennly, shares his insights on leveraging podcasts to drive business growth and engage customers. He discusses the podcast execution cycle and best practices for creating impactful audio content. Aaron Dignan, Founder of Murmur, introduces the concept of a 'culture of agreements' to enhance decision-making in startups. He contrasts this with a culture of permission and emphasizes strategies for effective communication and collaboration, ensuring teams move swiftly and efficiently.

Aofie Jacob from Velocity Growth shares expert insights on optimizing landing pages, detailing key components such as compelling headlines and clear calls to action for better lead capture. She discusses tools to enhance user engagement and performance. Following that, Becki DeGraw from Wilson Sonsini presents five crucial tips for negotiating term sheets. She emphasizes understanding valuations, liquidation preferences, and the importance of board composition and investor rights to empower founders during negotiations.

First, we hear from Kelly Schricker (LAUNCH) who runs us through how to write effective investor updates.   After that, we have a presentation from Rick Turoczy (Microsoft for Startups) walking through important startup metrics like CAC, LTV, and Churn. Learn more at http://aka.ms/founderuniversity   ========   How To Write Investor Updates - Kelly Schricker   1:37 Benefits of writing investor updates   3:44 Invest in Dots Not Lines (Mark Suster blog post: https://bothsidesofthetable.com/invest-in-lines-not-dots-611f36491d73)   4:47 Writing an investor update: what to include, how to format it   ========   Startup Metrics - CAC, LTV, Churn   19:22 What is CAC?   20:34 What is LTV?   22:48 What is Churn?   Learn more at http://aka.ms/founderuniversity

First, we hear from Kelly Schricker (LAUNCH) who runs us through how to manage your time effectively as a founder.   After that, we have a presentation from Ranga Bodla (Netsuite) on how to deal with inflation as a startup. You will learn how to manage cashflow, how to think about forecasting, and lastly, how to use automation to save money. Learn more at http://netsuite.com  ========   Time Management for Founders and Startups - Kelly Schricker (LAUNCH)   1:45 How to be proactive with your time   4:30 Demonstration of how to effectively time block   11:25 The Pomodoro Technique of getting through your tasks   12:39 The Eisenhower Decision Matrix - managing work outside of timeblocking   14:15 Tips for time management!   ========   How to Deal with Inflation - Ranga Bodla (Netsuite)   16:40 How to think about cashflow management  19:30 How to think about forecasting  21:26 Using automation to save costs   ========   Manually add the RSS feed: https://anchor.fm/s/bc411678/podcast/rss  Subscribe on YouTube: https://www.youtube.com/channel/UC8bLXgWx7dTGcA9kssYDjdw?sub_confirmation=1

Presh Dineshkumar, an expert in SEO strategies, discusses how to effectively capture leads on your website. He breaks down essential tools and highlights the significance of targeted content. Vinayak Hegde, CTO at Microsoft for Startups, shares invaluable insights on constructing a tech stack, including choosing the right database and framework. He emphasizes the differences between monolithic and microservices architectures, guiding startups on making smart tech decisions for scalability and performance.

First, we hear from Kelly Schricker (LAUNCH) who talks about why and how to find a co-founder. After that, we have a presentation from Obi Akpuda (Microsoft) talking about how to build your MVP. You'll learn how to test ideas and iterate quickly, increase operational efficiency, and determine which architecture & stack to use.  Learn more at http://aka.ms/slush/architecture ======== How to Find a Co-Founder - Kelly Schricker 1:36 Co-founder or Founding team member?   2:26 Reasons to have a co-founder 4:35 What to look for in a co-founder 6:18 Where to find a potential co-founder  10:15 How to recruit a co-founder ========   Building Your MVP - Obi Akpuda 11:38 Three stages of innovation 14:27 What architecture should you use? 18:55 Exploring different architectures

Scott Bair, a partner at Lunar and expert in product design, shares insights on creating beloved products like those from Airbnb and Uber. He emphasizes solving problems through thoughtful design and walks through wireframing to polished UI/UX practices. Tom Eschbacher, who specializes in B2B marketing, dives into effective lead generation strategies and the importance of North Star metrics that align marketing efforts with business outcomes. He offers practical advice on optimizing LinkedIn ads to elevate startup growth.

First, we hear from Scott Bair (Partner at Lunour), who talks about how to build a strong brand as a startup. After that, we’ve got a great talk from Netsuite on how to get your financial data under control.   How to Build a Strong Brand - Scott Bair    (1:43) Branding Experiment - which brand would you buy?   (3:10) What is branding?  (5:35) Brand Strategy Pyramid    (9:13) Creating a logo  (10:30) Good logos vs bad logos   (12:01) Designing a landing page   (13:45) Books & resources on Desing                                 Getting Your Messy Financial Data Under Control - Rebeca Bichachi (17:19) - The benefits of a clean P&L (19:00) - How to get your financials organized (22:58) - Key takeaways

First, Jenni.AI founder David Park breaks down social media strategy (1:08), followed by a presentation from Vanta Head of Customer Engagement Kaitlin Pettersen on how to grow topline through automated security compliance! (10:54) (0:00) Jason intro (1:08) David Park explains his 3-step plan for social media content (4:40) How to structure a short video Vanta Head of Customer Engagement Kaitlin Pettersen (10:54) Vanta talk (25:34) Jason outro