

How to Optimize Your Landing Page + 5 Keys to Negotiating a Term Sheet
Dec 31, 2022
Aofie Jacob from Velocity Growth shares expert insights on optimizing landing pages, detailing key components such as compelling headlines and clear calls to action for better lead capture. She discusses tools to enhance user engagement and performance. Following that, Becki DeGraw from Wilson Sonsini presents five crucial tips for negotiating term sheets. She emphasizes understanding valuations, liquidation preferences, and the importance of board composition and investor rights to empower founders during negotiations.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Mastering Landing Pages for Startups
01:53 • 17min
Maximizing Terms: Understanding Equity Negotiations and Valuations
19:08 • 6min
Navigating Equity Dilution and Negotiation Strategies for Founders
25:06 • 2min
Liquidation Preferences and Stock Classes
27:35 • 5min
Navigating Board Dynamics
32:38 • 14min
Navigating Term Sheets and Investor Agreements
46:52 • 3min