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Founder University
How to Optimize Your Landing Page + 5 Keys to Negotiating a Term Sheet
Dec 31, 2022
Aofie Jacob from Velocity Growth shares expert insights on optimizing landing pages, detailing key components such as compelling headlines and clear calls to action for better lead capture. She discusses tools to enhance user engagement and performance. Following that, Becki DeGraw from Wilson Sonsini presents five crucial tips for negotiating term sheets. She emphasizes understanding valuations, liquidation preferences, and the importance of board composition and investor rights to empower founders during negotiations.
49:45
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Quick takeaways
- A compelling landing page must include a catchy headline, clear call to action, and strong visuals to ensure effectiveness.
- Founders negotiating term sheets should understand both economic factors like valuations and control aspects to maintain decision-making influence.
Deep dives
Key Components of Effective Landing Pages
Successful landing pages are designed with specific components that significantly enhance their effectiveness. The headline is crucial; it must grab attention and succinctly convey the benefit, ensuring it focuses on the audience's needs rather than the product's features. Additionally, a clear call to action is necessary, which should be easily recognizable and actionable, eliminating any guesswork for the user. Other important elements include compelling subheaders, strong visuals that correlate with the offering, and social proof to bolster credibility.
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