Aofie Jacob

Aofie Jacob from Velocity Growth shares expert insights on optimizing landing pages, detailing key components such as compelling headlines and clear calls to action for better lead capture. She discusses tools to enhance user engagement and performance. Following that, Becki DeGraw from Wilson Sonsini presents five crucial tips for negotiating term sheets. She emphasizes understanding valuations, liquidation preferences, and the importance of board composition and investor rights to empower founders during negotiations.