How to Capture Leads with SEO/SEM + Building a Tech Stack

First, we hear from Presh Dineshkumar (LAUNCH) who talks about how you can implement an SEO strategy and capture leads on your website.

After that, we have a presentation from Vinayak Hegde (Microsoft for Startups) on how to build a tech stack. You'll learn what a typical stack looks like, and how to choose the right database & framework for what you’re building. More resources at http://aka.ms/startuptraining   

Sign up for Founder's Hub at aka.ms/founderuniversity  

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How to Capture Leads with SEO/SEM - Presh Dineshkumar  

• 2:26 What is SEO? 
• 3:53 How to implement an SEO strategy
• 7:19 What tools to get started capturing leads on your website
• 8:08 Sumo.com email pop installation  

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Building a Tech Stack - Vinayak Hegde (Microsoft for Startups)  

• 11:52 What is Microsoft for startups? Free resources at http://aka.ms/founderuniversity 
• 13:13 What a typical tech stack looks like 
• 18:18 How to choose a good database/datastore
• 22:09 Choosing the right language/framework