Founder University
How to Grow Your Business with a Podcast + Building a Culture that Moves Quickly
Jan 20, 2023
Brian Landau, Co-founder and CEO of Vennly, shares his insights on leveraging podcasts to drive business growth and engage customers. He discusses the podcast execution cycle and best practices for creating impactful audio content. Aaron Dignan, Founder of Murmur, introduces the concept of a 'culture of agreements' to enhance decision-making in startups. He contrasts this with a culture of permission and emphasizes strategies for effective communication and collaboration, ensuring teams move swiftly and efficiently.
40:11
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Quick takeaways
- Utilizing audio content strategically can enhance business growth by fostering authentic relationships with key stakeholders and driving customer engagement.
- Establishing a culture of agreements within teams streamlines decision-making processes, enabling startups to innovate and progress swiftly without bureaucratic obstacles.
Deep dives
Leveraging Audio Content for Business Growth
Audio content serves as a strategic tool for businesses to engage their target audiences and drive customer acquisition. Utilizing audio enables brands to communicate authentically and maintain conversations with key stakeholders, resulting in business value. Unlike rapidly saturated podcast platforms, businesses can strategically create audio content that integrates with broader marketing approaches to support brand visibility. By understanding the unique listening behaviors that emerged during the pandemic, companies can optimize the timing and platforms for their audio delivery, ensuring they capture attention during various everyday activities.
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