Founder University

In this episode, Eric Martin (Vanta) walks us through what Vendor Risk Management is and why it's important to consider. You'll learn: The benefits of vendor risk management How startups typically do this AND how you can set up a process to mitigate risk 0:00 Intro 0:40 What is Vendor Risk Management 0:55 Why companies invest in Vendor Risk Management 2:12 How do startups do this today? 3:20 How do you identify critical vendors that your employees are sharing data with 4:00 How do you classify vendor risk? Email eric@vanta.com for a special 25% discount on Vanta products.

Eric Martin, Head of Sales at Vanta, dives into the intricacies of Vendor Risk Management for startups. He explains its crucial role in safeguarding data integrity. Martin shares insights on identifying critical vendors and classifying vendor risks. He also discusses effective strategies that startups can implement to enhance vendor management and mitigate data sharing risks. With practical tips and best practices, this conversation is a must-listen for any startup looking to navigate the complexities of third-party vendor relationships.

In this episode, Vishal Sunak, Founder & CEO of LinkSquares, shares his journey of rapidly scaling his company from $1M to $10M ARR in just two years. He discusses his essential framework focusing on People and Product development, emphasizing the need for a strong team and innovative offerings. Vishal also dives into Predictability in growth strategies and shares insights on how VCs view successful SaaS startups. His experience is a goldmine for aspiring founders looking to accelerate their growth.

In this conversation, David Derigiotis, CIO at Embroker, shares his insights on the crucial role of cybersecurity in business differentiation. He emphasizes the urgency of protecting organizations from rising cyber threats, particularly in the face of emerging technologies like ChatGPT. David discusses essential practices like multi-factor authentication and the importance of internal verification. He also highlights common vulnerabilities and the value of leveraging effective cybersecurity as a competitive advantage.

In this episode, Presh Dineshkumar (LAUNCH) walks us through how to use ChatGPT for content ideation and creation, specifically, how startups can start producing high-quality content with ChatGPT right away. (0:00) Intro (0:29) Generating ideas from existing content (6:28) Using Chat-GPT for your product or service from scratch (10:34) Creating micro-content with Chat-GPT

In this episode, we're joined by Shensi Ding, Co-Founder at Merge, to talk about product-led growth and how you can implement it at your company. Merge is a single API to add hundreds of integrations to your app. Learn more at: https://merge.dev/twist Speaker: Shensi Ding - https://www.linkedin.com/in/shensiding/ 1:13 Why focus on PLG (product-led-growth) 5:01 Prioritizing Customer Success 6:57 Three pillars of Product-Led-Groth

In this episode, Kelly Schricker (LAUNCH) walks us through the importance of a CRM and how you can use it to drive business functions, like sales, marketing, operations, and more.  Follow along to build your own CRM!   More from Kelly: https://twitter.com/KSchricks 1:18 Choosing a CRM 5:29 Understanding how to set up a CRM 11:30 Demo of a CRM in Notion 15:55 CRM management 17:25 Top 4 failures when implementing a CRM

Richard Wang, a key player from Pilot CFO services, dives into the intricate world of startup budgeting and financial planning. He shares practical strategies to optimize your budget amidst economic challenges. Key insights include understanding major budget drivers and the current VC landscape. Wang also offers valuable tips on extending your runway, helping founders navigate through financial uncertainties with actionable tactics for cost management and cash flow improvement.

Join Jen Bryan, Co-founder and CMO of Velocity Growth, as she shares her expertise in paid advertising. She dives into finding and creating custom audiences for targeted ads, ensuring they resonate with potential customers. Discover how to analyze competitor ads for inspiration and learn the key to crafting engaging advertisements. Jen also discusses the evolving landscape of digital marketing and the impacts of privacy regulations, making this a must-listen for anyone in the growth space.

First, we hear from Kelly Schricker (LAUNCH), who walks us through how to set up a fundraising process AND what to do/say/show in your first investor meeting.    After that, we have a presentation from Eric Martin (Vanta), who talks about SOC 2 compliance, and why you might want to pursue it, and how to use it to your advantage to win deals.  Learn more: www.vanta.com/landing/soc-2-in-2-weeks   ========   How to Fundraise & Prepare for Your First Investor Meeting - Kelly Schricker (LAUNCH)   1:13 The fundraising funnel  1:40 Where to find investors  4:14 Investor tracking pipeline template  9:45 Pre-meeting preparation  12:38 Post-meeting follow up ========   Why Compliance Wins Deals - Eric Martin (Vanta)  15:06 What is SOC 2  15:40 Importance of SOC 2  18:45 How to use SOC 2 to your advantage & wins deals