Understanding Customer Relevancy

Knowing your customer deeply is vital to effective advertising, as relevancy directly influences engagement with ads. It is emphasized that people do not dislike advertisements themselves but rather irrelevant ads that interrupt their experience. The key to successful paid advertising lies in reaching the right audience with the appropriate message at the correct time and place. This approach enables brands to resonate with potential customers, which is crucial during the various stages of the marketing funnel from awareness to conversion.