The Manufacturing Marketer

There's no question of TikTok's almost omnipresent use, but is it the right move for your industrial marketing strategy? On this episode of Industrial Marketing Live, the Gorilla 76 team is here to break down all things TikTok. 👉 The basics: what is it, how does it work 👉 The intermediate: how do I use it, how do I create videos 👉 The advanced: is this the right channel for my company? You'll hear from our in-house TikTok expert, Kevin McClary (@kevinearl93) on how he grew an organic TikTok following of over 75K followers. He's giving you the playbook, tips and tricks to decide if TikTok is right for you and how you can leverage it.

Featuring Jake Hall: https://www.linkedin.com/in/jacobrhall/ In this Manufacturing Marketer Podcast episode, Brendon and Mary from Gorilla 76 speak with Jake Hall, the Manufacturing Millennial, about how to set yourself up for success at a trade show. The conversation covers two perspectives: from an exhibitor and as an attendee. They discuss what to do before the trade show to ensure success, such as engaging with the community through social media and email campaigns, and framing the conversation around the problem your customers are having. They also share tips for successful trade show booth setup, such as booth location, backdrop design, and creating engaging content. Whether you're a seasoned pro or a first-time attendee, this podcast has valuable insights to help you make the most out of your next trade show. ----- Join us on Industrial Marketing Live our live web show on the first and thrid Thursdays of the month at 10 am CST. Register at industrialmarketinglive.com

Trade shows are often a huge line item in a manufacturing company’s budget – even when the ROI on these shows is unclear at best, they continue to be a necessary activity year after year. So if you’re going to exhibit at a tradeshow how can you maximize your returns? The Manufacturing Millennial Jake Hall joins the IML team to break down: - Engagement strategies before, during and after the event - How a product first message could be hindering your success - Leveraging the moment for content and networking - When you should exhibit vs. when you should attend – Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live

Join Mary Keough and Brendon Forrest as they share their personal journeys in corporate marketing and how personal branding played a crucial role in their success. From the importance of building trust through consistent content on LinkedIn to finding a creative outlet to express your ideas, this podcast will provide valuable insights for anyone looking to enhance their personal brand and advance their career. Whether you're a seasoned professional or just starting out, you'll learn the impact that personal branding can have and how to effectively leverage it to achieve your professional goals. Tune in now! ----- Join us on Industrial Marketing Live our live web show on the first and thrid Thursdays of the month at 10 am CST. Register at industrialmarketinglive.com

On this episode of Industrial Marketing Live we’re talking influencer marketing and personal branding with Eddie Saunders, Jr. With some help from the Gorilla team, Eddie covers: - His buddy branding journey - How he created a personal brand - Where he sees the value in influencer marketing for industrial - What the heck is the difference between a personal brand and influencer marketing anyways? – Join us live on future IML sessions! Learn more and register at https://industrialmarketinglive.com.

In this episode of the Manufacturing Marketer Podcast, Brendon Forrest and Mary Keough are joined by Allen Fennewald, a conversion copywriter from Gorilla 76. The group discusses the process of writing ads for LinkedIn and Facebook and the importance of focusing on one main pain point and having a clear messaging tactic. Fennewald also shares tips for writing concise, easy-to-read copy and getting a good design from a designer. The episode is a valuable resource for marketers and business owners looking to improve their digital ad copywriting skills. Follow Allen on LinkedIn at https://www.linkedin.com/in/allen-fennewald-b0256984/

On this episode of Industrial Marketing Live, G76 Conversion Writer Allen Fennewald takes the stage to discuss the tactics that will transform your copy from sufficient to great and even shows a few example ads from other industrial companies. We’ll cover: ⚙️ In-feed consumption ⚙️ Relevance and message-matching ⚙️ Selecting the right messaging tactics (and our favorite tactics to deploy!) – Join us live on future IML sessions! Learn more and register at https://industrialmarketinglive.com.

Mary and Brendon are building on last week's episode on Google Ads. Kevin McClary, Gorilla's senior performance marketer, joins the team on this one. On this episode we discuss the what actually goes into creating a successful Google ads campaign: - keywords - conversions - landing pages. We also walk through each step of campaign set-up so industrial companies make the best selection.

On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary leading the discussion, we'll cover everything you need to know about using Google Ads for industrial marketing. Are you wondering if Google Ads is the right choice for your company? Our in-house experts Mary, Brendon, and Aren will share their personal experiences and examples of how they did or didn't use it effectively. We'll also walk you through the setup process, including how to choose the right keywords, the importance of high-intent searches, and the difference between exact, phrase, and broad match. We'll also give tips on how to avoid negative keywords and the common mistakes people make when bidding on "price" keywords. Once your campaign is up and running, we'll show you how to optimize it for maximum results. We'll cover Google's recommendations and explain why it's not gospel, but rather a starting point for collecting data and making informed decisions. With time as your friend, you'll learn how to make the most of your campaign and use it strategically. Finally, we'll give you a sneak peek into a real-life example of a SERP (Search Engine Results Page) for a CRM tool and explain the importance of landing pages and relevance and message matching. Join us on The Manufacturing Marketer and master the art of using Google Ads for industrial marketing today! Register to join us on our next show or learn more about Industrial Marketing Live at www.industrialmarketinglive.com.

Mary and Brendon discuss their growth areas in marketing over the last year. They close the conversation out by discussing what excites them in B2B industrial marketing as we move into 2023