Trade shows are often a huge line item in a manufacturing company’s budget – even when the ROI on these shows is unclear at best, they continue to be a necessary activity year after year. So if you’re going to exhibit at a tradeshow how can you maximize your returns? The Manufacturing Millennial Jake Hall joins the IML team to break down:
- Engagement strategies before, during and after the event
- How a product first message could be hindering your success
- Leveraging the moment for content and networking
- When you should exhibit vs. when you should attend
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Join us live on future IML sessions! Learn more and register at https://www.gorilla76.com/industrial-marketing-live
The Manufacturing Marketer