Google Ads 101 | Industrial Marketing Live

On today's episode, we're diving into the world of paid media and specifically, Google Ads. With Senior Performance Marketer and TikTok star Kevin McClary leading the discussion, we'll cover everything you need to know about using Google Ads for industrial marketing. Are you wondering if Google Ads is the right choice for your company? Our in-house experts Mary, Brendon, and Aren will share their personal experiences and examples of how they did or didn't use it effectively. We'll also walk you through the setup process, including how to choose the right keywords, the importance of high-intent searches, and the difference between exact, phrase, and broad match. We'll also give tips on how to avoid negative keywords and the common mistakes people make when bidding on "price" keywords. Once your campaign is up and running, we'll show you how to optimize it for maximum results. We'll cover Google's recommendations and explain why it's not gospel, but rather a starting point for collecting data and making informed decisions. With time as your friend, you'll learn how to make the most of your campaign and use it strategically. Finally, we'll give you a sneak peek into a real-life example of a SERP (Search Engine Results Page) for a CRM tool and explain the importance of landing pages and relevance and message matching. Join us on The Manufacturing Marketer and master the art of using Google Ads for industrial marketing today! Register to join us on our next show or learn more about Industrial Marketing Live at www.industrialmarketinglive.com.