There's no question of TikTok's almost omnipresent use, but is it the right move for your industrial marketing strategy? On this episode of Industrial Marketing Live, the Gorilla 76 team is here to break down all things TikTok. 👉 The basics: what is it, how does it work 👉 The intermediate: how do I use it, how do I create videos 👉 The advanced: is this the right channel for my company? You'll hear from our in-house TikTok expert, Kevin McClary (@kevinearl93) on how he grew an organic TikTok following of over 75K followers. He's giving you the playbook, tips and tricks to decide if TikTok is right for you and how you can leverage it.