Dishing Up Digital with Ellen Mackenzie

Okay, okay, it's not quite as dramatic as that. But because I am always committed to YOU, my students, I am doin a full revamp of the school and the modules. Listen today to find out all the details and the reason why I'm doing this! Takeaways from this episode are: My frustration with the online coaching industry as a whole Richard Branson's focus on providing excellence for customers is a key driver of his success in various industries I am committed to delivering a high-quality program and constantly improving it to serve my students better. If you've been on the fence about signing up NOW IS THE TIME TO DO IT! In this episode I also call for other online coaches to DM me their thoughts on the industry as well. See my links below for contacting me via Instagram as well as joining the Dishing up Digital school. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ On today’s episode it’s Q&A time! I’ve gone through my YouTube, Instagram & TikTok comments for the most commonly asked questions and put them into this episode for you. Today we’re covering: Cold Pitching - Emails vs DMs Pricing - What to charge as a Social Media Manager Platforms - which ones should you or your clients be on Client Expectations - watching out for Red Flags! Not Reaching Client Goals - how to resolve these with your client. Let me know what you think of today’s episode over on Instagram. Should I do more of these? Do you have a burning question you’d like me to bring up? Would you do something differently to me - tell me why! Thanks so much for listening. As always, I’d appreciate it if you could review the podcast over on Apple or Follow & Rate us 5 Stars on Spotify. Your continued support in this area means we can continue to bring these episodes to you for free! Talk to you next week!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series episodes. Start here with Should I Charge an Hourly Rate or Offer Packaged Services And one of my earlier episodes on Value Based Pricing & What to Charge  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Clients don't fall out of the sky.  Find out what's working right NOW in this brand new 60 minute live training you will learn... The biggest mistakes new SMMs make ​​Pricing your services to make them more attractive ​​​​​​​Pitching, networking and getting in front of clients Sign up for the FREE Live Webinar now: https://event.webinarjam.com/register/14/l7q5oa0 ~~~ Some of these may seem obvious, but there may be some of you who are just getting into Social Media Management or you've been doing this for awhile and might be needing a refresher. Topics I cover in this episode: Do Start with a price that feels comfortable to you Lean into the skills you already have Offer two platforms Focus on your content creation skills Dont Don't start any work with out a signed contract and a paid invoice Cut out the noise, focus on you and your clients Don't Post and ghost Don't just post one type of content for clients If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Listen to my Money Series from 2023 by starting with this episode: Should I charge an Hourly Rate or Offer Packaged Services?   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Hello! On today's episode I'm chatting about strategies for selling on Instagram in the current economic client. Here are my 5 key tips: Give customers more time to buy Repitition in your marketing Can you offer a discount or upsell? Sell the solution/value/why you More 1:1 touchpoints during the sales process If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Odd Muse Case Study Rare Beauty Case Study How to Start an Instagram Account from 0 0 to 1000 Followers. How to Start an Instagram Account from Scratch (Part 2) Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Explore the remarkable journey of Simone Biles and the powerful business lessons it offers. Learn how to take control of your narrative and pivot towards joy and alignment with your values. Discover the importance of a supportive community in overcoming challenges. Embrace resilience and see failures as opportunities for growth. This inspiring discussion encourages prioritizing mental well-being and silencing negativity to pave your own path to success.

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ One thing that aspiring Social Media Managers always ask me is, how do I find clients? Listen to this episode for some ideas that are proven to work and that have worked in the current climate of 2024.  The points covered are: Looking at multiple avenues Cold pitching still works, but use those personal relationships you have and build on them Use your network for referrals Upwork or Job Listings - and make your application stand out In-person networking events If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Elise Hodge shares her journey in the online business world, starting with blogging and building a community on Instagram. She then transitioned to creating digital products and courses, eventually launching her copywriting business. Elise provides advice on email marketing, emphasising the importance of a good lead magnet and the three key aspects of email marketing: grow, nurture, and automate. She also discusses strategies for growing an email list, including Facebook ads, collaborations, and organic methods like Instagram and Pinterest. Elise shares her experience of transitioning from a business owner to a business owner and mother, highlighting the importance of planning and having systems in place. We discuss her experience of balancing motherhood and running a business. She discusses the challenges of managing time and the need for flexibility. Elise emphasises the importance of finding a business model that aligns with your lifestyle and allows for unpredictable events. She highlights the value of focusing on tasks that move the needle and implementing systems like Facebook ads and email marketing. Elise encourages mothers to embrace their unique circumstances and not compare themselves to others. She reminds them to enjoy their lives and find contentment in their current season. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Elise on Instagram: https://www.instagram.com/connectioncopyco/ Welcome Email Sequence Template Freebie: https://connectioncopy.co/welcome-email  The Expert Status Show Podcast: https://connectioncopy.co/podcast   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Linda Sidhu shares her entrepreneurial journey, starting with missteps in network marketing and skincare before launching her own business. She found success with creating quizzes for lead generation and launched the Mixer Mind, a community for entrepreneurs. Linda emphasizes the importance of leaning into your strengths, building meaningful partnerships, and turning no's into yeses. She also discusses the impact of her cancer diagnosis on her business and the need to prioritize health. Linda plans to continue growing the Mixer Mind and exploring new opportunities. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Linda on Instagram: https://www.instagram.com/iamlindasidhu/  What's Your Visibility It-Factor Quiz: https://lindasidhu.com/quiz  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book  

Explore the secrets behind Odd Muse's successful marketing tactics in the fashion industry. Discover how product quality plays a crucial role in brand reputation. Learn the importance of a multi-platform approach in boosting sales. Uncover the power of storytelling and community engagement to build authentic connections with customers. Plus, find out why your origin story matters in establishing trust and loyalty among your audience. These insights are invaluable for any business looking to enhance their marketing strategy!

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Samantha shares her business journey of starting Nomad Copy Agency and transitioning to solopreneurship. She discusses the challenges and rewards of running a remote business while traveling. Samantha also explains the role of a copywriter and the different types of copywriting. She offers insights into when it's a good time to hire a copywriter and the importance of communication and boundaries when working remotely. Additionally, Samantha opens up about her experience with burnout and how she took a break from project clients to recharge. She discusses the burnout she experienced and how she made the decision to step away. Samantha emphasises the importance of listening and understanding in her work as a copywriter. She also talks about the mindset shift required to plan and take an extended break, as well as the logistical considerations. Samantha encourages people to think in terms of 'and' rather than 'or' when it comes to their personal and professional lives. She also introduces her new service of offering copywriting by the hour: https://www.canyouwritethisforme.com/  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Samantha on Instagram: https://www.instagram.com/nomad.copy/  And check out her website: https://www.nomadcopyagency.com/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book