Marketing Case Study: Odd Muse & Their Social Media Strategy

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This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and founder story to build trust and connection with your audience.

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Have a great week guys!
Ellen xx

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Mentioned in today's episode:

• Odd Muse Instagram: https://www.instagram.com/oddmuselondon/
• Odd Muse TikTok: https://www.tiktok.com/@oddmuselondon?lang=en 
• Aimee Smale Instagram: https://www.instagram.com/aimeesmalex/ 

Want to get more Ellen or Work with her and her team?

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• Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
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