Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out! RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice Someone who grills you about growth during the discovery call Your business styles just simply don't align (don't force yourself to change) When they won't commit to a 3-month minimum contract When they want to put you on a "trial period" When they don't want to pay for content creation but their social content at the moment is really bad When they aren't showing respect for your work hours The client who wants endless meetings - but is on your lowest package Traditional or older businesses who aren't willing to adapt When it feels like they want an employee not a contractor If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during launches. Your strategy is gonna change over time. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx  This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

"This episode is your permission slip to not have it all figured out"  In this episode I'm chatting about jumping in to your new venture without having all your t's crossed and i's dotted. Sometimes it's something that you just need to do! I'll speak from personal experience, and we'll also do a mini case study on Meghan Markle's latest business ventures. A few takeaways from this episode: Building a business requires taking small steps. Mistakes are part of the learning process. You can refine and improve your work over time. Trust yourself to figure things out along the way. Big ideas can be intimidating; start small. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in today's episode: Book recommendation: The Perfectionists Guide to Losing Control - by Katherine Morgan Schafler  Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Guys! I'm so sorry for the lack of podcast last week, but things have been hectic! If you're not aware of what's been going on, well, I've been a busy girl launching my second studio space for MacKenzie Studios. It's been crazy, but I am super proud of everything and would love you to go and have a look at it on Instagram. On top of launching the new studio space, I've still been trucking along with my Dishing up Digital students, Social Media clients and getting my own marketing out into the world. How have I done this you ask? Well, listen to today's episode to hear about what systems I have in place and tips & tricks I use to help me out in these busy times. Remember: it's ok to have a break from your own social media don't over-apologise for having a break you can't go wrong with having a consistent morning routine in place discipline is probably more important than motivation YOU have the power to take action in your own business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake. We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025. I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming. What I love about UGC: content for social media MUST be different to your other advertising content it's been a game changer for a lot of brands and icnreased sales massively ANNNND they haven't had to spend 10s of thousands of dollars on full production teams shown brands the value of content creation Why I think this is a bad decision to build a UGC business in 2025: Yes, it's proven, yes there's a demand However #2: this is so set up to burn you out mentally and also creatively. #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with #4 Consumers are catching on and it's loosing the authenticity When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Mentioned in today's episode: You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Discover the essential steps to kickstart your freelance career as a social media manager. Learn how to attract high-ticket clients instead of settling for low rates. Get a behind-the-scenes view of efficient systems and workflows that minimize your hours worked. Uncover the secret to outsourcing and building your dream team, ensuring high-quality service without the overwhelm. Gain insights into the balance between financial success and avoiding burnout in this dynamic field.

In this episode, I share my personal journey of quitting my corporate job to pursue entrepreneurship, detailing the emotional challenges and practical steps involved. I provide you with five essential tips for those considering leaving their 9-to-5 jobs, emphasising the importance of preparation, financial stability, and strategic planning. My 5 Essential Tips: Don't just quite straight away - build your side hustle, validate your idea, starting building your client list Build a financial runway Get up close and personal with your numbers - make projections Lay the foundations - education/upskilling, building your website, register your business name Create a roadmap - action plan, goals, new offers etc Today's episode was sponsored by Trello. Sign up for Trello here - it's free to get started!  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My Business Journey episode: https://pod.link/1576083467/episode/f44764a9626f42968d521b0466bb8377 Buy my Instagram Marketing e-book here Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Abbey Graves, a former radio DJ turned social media manager, shares her inspiring transition to entrepreneurship. She discusses the pivotal moment that propelled her to leave a stable job, emphasizing the importance of taking action towards dreams. Abbey highlights how specializing in niches has helped her support women entrepreneurs and manage podcast production effectively. She also dives into the challenges of client relationships, the benefits of package pricing, and the significance of community support for sustained business growth.

Dive into the world of social media management as the host breaks down a $2,000 package. Discover the key deliverables, from post schedules to crafting perfect captions and hashtags. Learn how engagement strategies and community management play crucial roles. Analytics and reporting insights are also revealed, shedding light on the effectiveness of your efforts. This discussion emphasizes the personal nature of pricing, offering valuable takeaways for aspiring social media managers!

Pricing strategies in social media management take center stage. Discover when hourly rates can be advantageous and the pitfalls they might entail. Learn how packages can enhance client relationships and drive business success. Ellen shares tips on crafting packages that cater to both client needs and personal benefits. Plus, there’s valuable advice for newcomers trying to secure their first client.