Dishing Up Digital with Ellen Mackenzie

If you’ve ever thought “I missed the boat” when it comes to content creation… this episode will flip that belief on its head.Today, I’m joined by one of my incredible students—Janice, a 60+ UGC creator who’s redefining what’s possible at any age.We’re talking about what it really looks like to start creating content later in life, how Janice landed her first brand deals, and the mindset shifts that helped her finally show up online with confidence.Whether you’re a new creator or you’ve been putting it off because you think it’s “too late”—this episode is your permission slip to start where you are, with what you have.💬 We cover:Why age can be your superpower as a creatorJanice’s first steps into UGC + building her portfolioGetting over the fear of being visible onlineBuilding a brand when you're not a 20-something influencerThe ripple effect of choosing to go for it✨ Follow Janice on Instagram: @janice.ugc.createsxxEllenWORK WITH ME & be the next Janice! 📲 Sign up for the Dishing up Digital School here: https://www.ellenmackenzie.com/Dishing-up-Digital-School //SOCIAL MEDIA//Instagram: @ellenmackenzieeTiktok: @ellenmackenzieee

The creator economy is exploding—growing from $250B in 2024 to a projected $480B by 2027—but here’s the truth: you do not need a million followers or viral videos to claim your slice of the pie.In today’s episode, I’m walking you through the exact strategies micro creators can use to grow a magnetic brand, build a community, and generate consistent income—without burnout and without waiting to blow up.If you’ve been thinking:→ “No one’s watching”→ “I don’t know how to grow”→ “I’ll start when my content takes off”...this is your sign to stop waiting and start building like a CEO.This is the new era of content—and you’re not late. You’re right on time.xxEllen🚨 Sign up for my FREE 3-day online conference for social media managers:https://www.ellenmackenzie.com/summit2025💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

August 2025 was my highest revenue month ever—and in this episode, I’m pulling back the curtain on exactly how I hit $40K (in New Zealand dollars) in 30 days.No fluff. No fake urgency. Just the real strategy, shifts, and streams that made it possible.In this episode, I break down:✨ The 9 revenue streams that made up my $40K month✨ How I rate each revenue stream and how important they are✨ Which offer made me $25,000 alone✨ Why smaller revenue streams are important tooThis isn’t a “look at me” moment—it’s a here’s what’s possible when you commit to a freedom-first business model moment.💻 Want to grow your own social media management business?Sign up for my FREE training: https://www.ellenmackenzie.com/freewebinar👀 New Instagram Strategy minimind drops Friday!Follow me on Instagram for all the launch details:https://www.instagram.com/ellenmackenziee/xxEllen💻 //LINKS// 💻The ultimate template bundle for social media managers: ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: @ellenmackenzieeTikTok: @ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: ellenmackenzie.com/freebie👩‍💻 Ellen’s business: ellenmackenzie.com📧 Sponsorship enquiries: team@dishingupdigital.com

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”But here’s the thing: the client still said yes.And that moment changed everything.I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble that comes with it, and the pricing strategy I now swear by.We’re talking:🔹 The turning point that made me realize I was undercharging🔹 What to do when clients say yes and when they say no🔹 How to use pricing as a business growth strategy🔹 The analytics + psychology behind my price increase method🔹 Why your dream clients will thank you for charging moreThis one’s for the service provider, freelancer, or coach who knows it’s time to stop charging “starter” prices—but feels scared to lose the clients they’ve worked so hard to earn.Spoiler: Raising your prices is rarely what breaks your business. Playing small is.xxEllen🚨 Sign up for my FREE live webinar on how to become a booked-out social media manager: https://www.ellenmackenzie.com/freewebinar💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee 🤯//FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

Struggling to grow on social media despite your efforts? You’re not alone! Discover why your content strategy may be failing and how to reframe it for real results. Learn about the four key layers of a modern content plan and explore a step-by-step method for mapping your content to specific goals. Plus, find out what to stop doing in 2025 to ensure growth, such as posting aimlessly or neglecting conversion-focused content. This roadmap is perfect for freelancers, creators, and coaches aiming for consistent success!

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.Just simple, repeatable moves that work—especially for freelancers, social media managers, coaches, and service providers ready to grow to consistent 5k+ months and scale to six-figures in 2025.In this episode, we cover:How to tap your personal network (without feeling cringe)The right way to ask for referrals (and actually get them)Why testimonials are client magnets (if used strategically)The magic of posting so much it annoys even you 😏And how to add a ‘yes factor’ that makes people buy nowWhether you’re a new freelancer or seasoned service provider, this episode will reignite your momentum—and prove that you're not behind, you're just under-executing the boring stuff that actually works.🎧 Press play and let’s get you fully booked—again and againxxEllenOther pitching video mentioned: https://youtu.be/GbPNLtLB3F8?si=7hIzG19RP_TFl9ee💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast, this is your reminder: financial literacy is a CEO skill. Let's make your bank account (and your mindset) match the business you’re building. 💸xxEllen⬇️ Sign up for my FREE online conference for social media managers: AUgust 12th-14th ✨https://www.ellenmackenzie.com/summit2025📲 //SOCIAL MEDIA LINKS// 🔗Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee

Explore the unrecognized villain in business: your inner broke girl. This mindset hoards money and fuels self-doubt, preventing growth. Discover how to shift from a scarcity mindset to a CEO-level financial approach. Learn the difference between smart strategies and fear-driven decisions. With practical tactics, you can conquer limiting beliefs and unleash your business potential. Get ready for a transformative journey that promises to change how you approach money and success!

Discover how to build a six-figure online business while working less! Learn the three-part Freedom Framework that shifts the mindset from hard work to sustainable income. Uncover the secrets of creating engaging offers and conversion content, along with efficient backend systems. Plus, find out when to outsource effectively and avoid common scaling mistakes. Embrace the journey to financial freedom without the burnout!

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out! RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice Someone who grills you about growth during the discovery call Your business styles just simply don't align (don't force yourself to change) When they won't commit to a 3-month minimum contract When they want to put you on a "trial period" When they don't want to pay for content creation but their social content at the moment is really bad When they aren't showing respect for your work hours The client who wants endless meetings - but is on your lowest package Traditional or older businesses who aren't willing to adapt When it feels like they want an employee not a contractor If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book