Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Social media is in a whirlwind, especially with the ups and downs of TikTok and Instagram. The shift towards YouTube is gaining momentum, as creators and audiences crave longer, more substantial content. YouTube's creator support and monetization options are significant advantages to consider. With a focus on evergreen content for 2025, strategies for maximizing searchability and engagement are key. Tune in to explore the exciting future of content creation and why YouTube is the platform to embrace.

Ellen dives into the gritty reality of launching digital products, debunking common myths perpetuated by online gurus. She emphasizes the crucial role of audience building and strategic planning in achieving sustainable income. Viral moments can spike sales, but they aren't a reliable long-term strategy. Higher ticket offers present a stronger income potential, and understanding audience privilege is essential for effective marketing. Get ready for a dose of real talk on what it truly takes to succeed in the digital product space!

Could lowering your prices actually hurt your business? Discover how insecurities can fuel pricing decisions that dilute service value. Instead of resorting to discounts, focus on your expertise and long-term goals. The episode dives into common pricing anxieties in the social media management world and shares strategies to enhance your pricing strategy without compromising quality. It's all about confidence, positioning, and showcasing the true worth of your services!

Discover how to land your first clients as a social media manager without any prior experience. Focus on what you can deliver rather than your follower count. Try cold pitching in Facebook groups to secure those gigs. Start with lower rates to build your portfolio, then increase as you gain confidence. Emphasize client acquisition over self-promotion, and learn how to refine your pitching strategy for better success. Get ready to hustle quietly and watch your client list grow!

Discover the secrets to gaining your first 500 Instagram followers and why this milestone is a game changer. Learn vital strategies like studying your competition and posting frequently to refine your skills. Explore the importance of sharing your unique story to attract followers. Engage actively with others to build a community and remember that patience is key. Consistency could be your best friend in the journey to social media success!

As a freelance social media manager and online coach/creator, I LOVE having multiple revenue streams. Here's a breakdown of how much each revenue stream made me in 2024. This video also covers my expenses and profit (how much it costs to run my business) as well as a quarter by quarter breakdown with what went right and what went wrong this year. November and December was a pretty tough month in business with me, so I got a touch emotional reflecting in this video. But overall I'm feeling super proud of myself and excited for what 2025 will hold. xx Ellen ➡️ NEW FREE WEBINAR How to become a freelance social media manager and be your own boss in 2025: https://www.ellenmackenzie.com/freewebinar-------------------------------------------------------------------------- 💻 //LINKS// 💻 Podcast on buying a house: https://pod.link/1576083467/episode/83485b801e1f31ac58d8febbded0e3eb Last year's income report: https://pod.link/1576083467/episode/af06cb1daa58f371846a3b92759a6400 Tech and gear: https://www.ellenmackenzie.com/tools 📖 Buy Ellen's book here: https://www.amazon.com.au/dp/0473664798 📲 //SOCIAL MEDIA LINKS// 🔗 Watch this episode on YouTube: https://youtu.be/s6K8enUncsQ?si=YWhAYNXaYOLbefCS Instagram: https://www.instagram.com/ellenmackenziee/ Tiktok: https://www.tiktok.com/@ellenmackenzieee    📧 Sponsorship enquiries: ellen@dishingupdigital.com

As the New Year approaches, excitement brews for transforming your social media marketing strategy. Discover how to harness this energy to scale your agency towards $10K months. Key strategies include elevating your prices to reflect premium services, intensifying branding efforts, and building the right team through outsourcing. This journey emphasizes recognizing your value and making bolder choices, all while setting the stage for sustainable growth in the coming year.

What does 2025 hold for social media? Expect AI to reshape content creation and marketing in ways we can't yet imagine. Quality over quantity becomes paramount, making your content truly shine. Discover why social media might outgrow traditional websites. YouTube gains momentum as a dominant player, while evergreen content's enduring appeal proves more valuable than ever. Get ready to adapt and thrive in a rapidly evolving digital landscape!

Struggling with confidence in the social media management world? You're not alone! Discover practical strategies to tackle insecurities and embrace progress over perfection. Learn how celebrating small wins and practicing self-compassion can bolster your confidence. Ellen shares personal experiences, providing a relatable and motivating kickstart to help you push through self-doubt and continue growing in your journey!

Discover key insights from a five-year entrepreneurial journey. Learn how to navigate cash flow effectively while setting healthy boundaries in business. Unearth the emotional challenges of client relationships and the importance of building authentic connections. Reflect on the role of failures and marketing strategies in business growth. This conversation promises valuable lessons for aspiring social media managers looking to thrive without the trial-and-error approach!