I Doubled My Prices and Thought I’d Lose Clients... Here’s What Actually Happened

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.

I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”

But here’s the thing: the client still said yes.

And that moment changed everything.

I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble that comes with it, and the pricing strategy I now swear by.

We’re talking:

🔹 The turning point that made me realize I was undercharging

🔹 What to do when clients say yes and when they say no

🔹 How to use pricing as a business growth strategy

🔹 The analytics + psychology behind my price increase method

🔹 Why your dream clients will thank you for charging more

This one’s for the service provider, freelancer, or coach who knows it’s time to stop charging “starter” prices—but feels scared to lose the clients they’ve worked so hard to earn.

Spoiler: Raising your prices is rarely what breaks your business. Playing small is.

xxEllen

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