Dishing Up Digital with Ellen Mackenzie

In today’s episode, I’m pulling back the curtain on one of the most terrifying (and transformational) decisions in business: raising your prices.I was booked out, overworked, and knew something had to shift. So I doubled my prices—fully prepared to be ghosted or told I was “too expensive.”But here’s the thing: the client still said yes.And that moment changed everything.I’m sharing the full story, plus the truth about what really happens when you raise your rates, how to handle the mindset wobble that comes with it, and the pricing strategy I now swear by.We’re talking:🔹 The turning point that made me realize I was undercharging🔹 What to do when clients say yes and when they say no🔹 How to use pricing as a business growth strategy🔹 The analytics + psychology behind my price increase method🔹 Why your dream clients will thank you for charging moreThis one’s for the service provider, freelancer, or coach who knows it’s time to stop charging “starter” prices—but feels scared to lose the clients they’ve worked so hard to earn.Spoiler: Raising your prices is rarely what breaks your business. Playing small is.xxEllen🚨 Sign up for my FREE live webinar on how to become a booked-out social media manager: https://www.ellenmackenzie.com/freewebinar💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee 🤯//FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

Struggling to grow on Instagram, TikTok or Youtube? DESPITE posting consistently and doing everything "right"? You’re not alone… and you’re not broken. The truth is, most social media “strategies” in 2025 are just content calendars with no real conversion plan behind them.In this episode, I’m walking you through the exact strategy I use to sell $400K+ in digital products - including how to build a content plan that will increase your reach and brings in actual sales (even with a small following).We’ll cover:⚡ Why your current content strategy isn’t working⚡ The 4 core layers of a modern content plan⚡ My step-by-step method to map content to your goals⚡ What to STOP doing in 2025 if you want to actually growWhether you’re a freelancer, creator, or coach—this episode is your roadmap to consistent clients and clear strategy.xxEllen💻 //LINKS//The Social CEO Toolbox - including my AI Content Coach ✨ SAVE $100: https://www.ellenmackenzie.com/offers/F449g2tE/checkout?coupon_code=EARLYBIRDBuy the book: https://www.amazon.com.au/dp/0473664798📲 //FOLLOW ME//IG: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee📧 Sponsor: team@dishingupdigital.comDISCLAIMER: This episode is not sponsored.

🚨 Sign up for my FREE 3 day online conference for social media managers: https://www.ellenmackenzie.com/summit2025If you’ve ever thought, “Why is no one booking me?”—this episode is your wake-up call. Inside, I’m breaking down the exact 5-step strategy I’ve used over and over again to get fully booked fast—whether I was starting from scratch, lost a big client, or just needed fast cash flow in my business.➡️ No giant following.➡️ No complicated funnels.➡️ No slashing your prices.Just simple, repeatable moves that work—especially for freelancers, social media managers, coaches, and service providers ready to grow to consistent 5k+ months and scale to six-figures in 2025.In this episode, we cover:How to tap your personal network (without feeling cringe)The right way to ask for referrals (and actually get them)Why testimonials are client magnets (if used strategically)The magic of posting so much it annoys even you 😏And how to add a ‘yes factor’ that makes people buy nowWhether you’re a new freelancer or seasoned service provider, this episode will reignite your momentum—and prove that you're not behind, you're just under-executing the boring stuff that actually works.🎧 Press play and let’s get you fully booked—again and againxxEllenOther pitching video mentioned: https://youtu.be/GbPNLtLB3F8?si=7hIzG19RP_TFl9ee💻 //LINKS// 💻The ultimate template bundle for social media managers: https://www.ellenmackenzie.com/offers/DwKaVUZdBuy Ellen's book: https://www.amazon.com.au/dp/0473664798📲 //SOCIAL MEDIA//Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯 //FREE GUIDE//How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com

Let’s talk money - because ignoring the “boring stuff” could be costing you thousands.In this episode, I’m sitting down with my accountant to break down the stuff no one talks about:➡️ What small biz owners always get wrong➡️ How to stay organized for tax season (without crying)➡️ When to hire help (and how to afford it)➡️ What actually matters when you’re starting outThis is the episode that would’ve saved past Ellen from so many money headaches. Whether you’re a new entrepreneur or scaling fast, this is your reminder: financial literacy is a CEO skill. Let's make your bank account (and your mindset) match the business you’re building. 💸xxEllen⬇️ Sign up for my FREE online conference for social media managers: AUgust 12th-14th ✨https://www.ellenmackenzie.com/summit2025📲 //SOCIAL MEDIA LINKS// 🔗Instagram: https://www.instagram.com/ellenmackenziee/TikTok: https://www.tiktok.com/@ellenmackenzieee

Explore the unrecognized villain in business: your inner broke girl. This mindset hoards money and fuels self-doubt, preventing growth. Discover how to shift from a scarcity mindset to a CEO-level financial approach. Learn the difference between smart strategies and fear-driven decisions. With practical tactics, you can conquer limiting beliefs and unleash your business potential. Get ready for a transformative journey that promises to change how you approach money and success!

Whether you're a freelancer, creator, or coach, this is your roadmap to working less and earning more before 2026 hits. In this video, I'm breaking down the 3-part Freedom Framework - aka the three key steps to scaling your online business without working 24/7.To celebrate the re-launch of the Dishing up Digital podcast, I'm hosting an epic giveaway! Enter here: https://www.ellenmackenzie.com/podcastxxEllen⬇️ SIGN UP FOR MY FREE WEBINAR: how to become a social media manager ✨https://www.ellenmackenzie.com/freewebinar--------------------------------------------------------------------------📲 //SOCIAL MEDIA LINKS// 🔗Instagram: https://www.instagram.com/ellenmackenziee/Tiktok: https://www.tiktok.com/@ellenmackenzieee🤯// FREE GUIDE // 🤯How to become a social media manager: https://www.ellenmackenzie.com/freebie👩‍💻 Ellen’s business: https://www.ellenmackenzie.com/📧 Sponsorship enquiries: team@dishingupdigital.com DISCLAIMER: This video is not sponsored.

In this episode we're chatting about those red flags that pop up in our clients and potential clients from time to time. Take it from me, someone with a lot of experience, I still can get caught out with red flags. Sometimes you need to look back and reflect and learn from these mistakes - luckily for you, I've compiled them all up to help you out! RED FLAGS: Asking for a discount Can't make time for a discovery call Starts to ghost you when it comes time to contract/invoice Someone who grills you about growth during the discovery call Your business styles just simply don't align (don't force yourself to change) When they won't commit to a 3-month minimum contract When they want to put you on a "trial period" When they don't want to pay for content creation but their social content at the moment is really bad When they aren't showing respect for your work hours The client who wants endless meetings - but is on your lowest package Traditional or older businesses who aren't willing to adapt When it feels like they want an employee not a contractor If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book

What do you do when your social media strategy is no longer working for you? Firstly - you're not alone! This happens to so many business owners and this is exactly what I'm gonna be unpacking in today's episode of the Dishing Up Digital podcast. Some Takeaways: You are going to have to pivot your social media strategy. Your bio is hot real estate. You need to be so repetitive in your messaging. Sometimes you can't have it all with every single post. Don't let self-doubt take control during launches. Your strategy is gonna change over time. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx  This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started! ~~~ Want to get more Ellen or Work with her and her team? Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Mackenzie Studios Instagram Page: https://www.instagram.com/mackenziestudios.nz/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Ellen on YouTube: https://www.youtube.com/@EllenandTara/videos  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This conversation empowers you to embrace imperfection in your entrepreneurial journey. It highlights the importance of taking small steps and learning from mistakes. Personal anecdotes illustrate how not having everything figured out can lead to growth and creativity. A mini case study on Meghan Markle showcases the value of imperfect action in launching a business. Ultimately, it encourages trusting your instincts and finding strength in taking risks, even when the path isn't clear.

Juggling a busy life can be overwhelming, but there are effective strategies to maintain consistency. Discover how disciplined action often trumps motivation in achieving your goals. Learn about the power of a structured morning routine and the importance of setting personal standards. Plus, find out why it's okay to take breaks from social media without feeling guilty. Tune in for tips on repurposing content to streamline your marketing efforts while balancing multiple responsibilities!