Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

The EXACT Steps to Starting and Scaling Sustainably as a Social Media Manager

Mar 9, 2025

Discover the essential steps to kickstart your freelance career as a social media manager. Learn how to attract high-ticket clients instead of settling for low rates. Get a behind-the-scenes view of efficient systems and workflows that minimize your hours worked. Uncover the secret to outsourcing and building your dream team, ensuring high-quality service without the overwhelm. Gain insights into the balance between financial success and avoiding burnout in this dynamic field.

01:06:25

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Quick takeaways

Effective strategies for success as a social media manager include securing high-ticket clients, streamlining workflows, and outsourcing tasks to prevent burnout.

The social media management industry is projected to grow significantly, proving lucrative opportunities exist for newcomers willing to challenge their limiting beliefs.

Building a supportive network and engaging in continuous education are essential for social media managers to thrive and adapt in a competitive landscape.

Deep dives

Unlocking Freedom through Social Media Management

Social media management offers significant potential for financial and location freedom, which is a growing trend within the industry. The market for social media management is projected to expand by 24% by 2027, indicating ample opportunities for aspiring professionals. High earners in the field are making impressive incomes, with examples of individuals achieving up to $50,000 in a month through social media management. This showcases that the industry is not oversaturated and invites newcomers to abandon limiting beliefs about entering this profitable field.

Unlocking Sustainable Success in Social Media Management

4min

Navigating the Challenges and Opportunities of Social Media Management

1h 2min

This episode is one of my most valuable yet and is actually a replay from my last webinar at the end of February.

In this free training, you'll learn the 3 key steps to successfully set up your freelance business as a social media manager.

How to find high-ticket clients: freedom does NOT mean working for $200 a month
Systems and workflows: Get a BTS look at how I manage multiple clients while working less hours
Outsourcing and hiring your mini dream team: this is my secret weapon to providing high-value service as a SMM without burning myself out

If you'd rather watch the full webinar and see me in video, you can watch that here: https://www.ellenmackenzie.com/freewebinar

Or, (for the first time ever), I'm sharing my Canva slides with you so you can refer to them as you listen or after you'd finished listening. Get those HERE

This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!

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