Dishing Up Digital with Ellen Mackenzie Is UGC Content Dead in 2025?
If you're thinking about becoming a UGC creator in 2025, this episode might ruin your day. But I could help you avoid a very big mistake.
We're going to unpack the rise of the UGC industry as well as what I predict could be it's downfall in 2025.
I'm also going to share what you can do to build a more sustainable business as a creator and prepare for the changes coming.
What I love about UGC:
- content for social media MUST be different to your other advertising content
- it's been a game changer for a lot of brands and icnreased sales massively
- ANNNND they haven't had to spend 10s of thousands of dollars on full production teams
- shown brands the value of content creation
Why I think this is a bad decision to build a UGC business in 2025:
- Yes, it's proven, yes there's a demand
- However #2: this is so set up to burn you out mentally and also creatively.
- #3 As a service business I feel it's fundamentally broken: there's only so many brands you can work with
- #4 Consumers are catching on and it's loosing the authenticity
- When you start to lose consumer interest, you start to loose conversions. When you loose that, brands stop hiring you
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Have a great week guys!
Ellen xx
This episode is sponsored by Trello. Sign up for Trello HERE - it's free to get started!
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Mentioned in today's episode:
- You can watch my Free Webinar here: https://www.ellenmackenzie.com/freewebinar
Want to get more Ellen or Work with her and her team?
- Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
- Join the Dishing up Digital School: https://www.dishingupdigital.com/courses
- Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/
- Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en
- Buy Ellen's Book: https://www.ellenmackenzie.com/book