This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

~~~

This episode analyses the success of the fashion brand Odd Muse and highlights key marketing lessons that can be applied to other businesses. The five lessons discussed are: 1) Good marketing won't save a bad product; 2) Utilise multi-platform marketing to create a strong ecosystem of sales; 3) Focus on the transformation and outcome that your product or service provides; 4) Bring your audience behind the scenes to create a connection and sense of community; 5) Use your origin story and founder story to build trust and connection with your audience.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

• Odd Muse Instagram: https://www.instagram.com/oddmuselondon/
• Odd Muse TikTok: https://www.tiktok.com/@oddmuselondon?lang=en 
• Aimee Smale Instagram: https://www.instagram.com/aimeesmalex/ 

Want to get more Ellen or Work with her and her team?

• Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
• Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
• Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
• Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
• Buy Ellen's Book: https://www.ellenmackenzie.com/book