The Power of Authenticity on Social Media! Instagram Coach Brittany Worthington Talks Growth

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Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of the app. The conversation covers topics such as market research, competition, imposter syndrome, one-on-one coaching, and the challenges of being a social media manager. It also delves into the transition from social media management to developing memberships and courses to help business owners with content creation and confidence skills.

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Have a great week guys!
Ellen xx

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Mentioned in today's episode:

• Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify/  

Want to get more Ellen or Work with her and her team?

• Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
• Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
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• Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
• Buy Ellen's Book: https://www.ellenmackenzie.com/book