Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy cover image

Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

20+ Million Views: How to Turn a Viral Video Into Paying Clients | Interview with Maureen Evelyn

Jun 9, 2024
40:30

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital 

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Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be viewed as a confidence point. She also discusses the role of confidence and energy in content creation, and how it can attract clients. Maureen shares her behind-the-scenes strategies for optimising her viral video, including using chat automation and email sequences to convert viewers into members of her membership program. Maureen Evelyn shares her experience of going viral on social media and the impact it had on her business. She discusses the behind-the-scenes of her viral video, including being contacted by the Dr. Phil show and the subsequent rejection. Maureen emphasizes the importance of resilience and not being discouraged by rejection. She also talks about the power of content repurposing and how it has helped her post consistently and reach a wider audience. Maureen highlights the significance of focusing on the content itself rather than getting caught up in captions and hashtags. She encourages business owners to set up a content repurposing system to save time and increase their reach. Maureen also emphasises the importance of consistency in posting and the long-term benefits it brings to a business. She shares her key takeaway from her viral reel, which is the realisation that consistent posting and optimising the business will lead to long-term success.

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Have a great week guys!
Ellen xx

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