Social Media Platforms Ranked: Instagram, YouTube, TikTok, Podcasting & More

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital

~~~

In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She also discusses TikTok and email marketing, highlighting their strengths and weaknesses. Ellen emphasizes the importance of finding joy in the content creation process and tailoring your platform choices to your strengths and preferences.

Takeaways

• YouTube is great for organic exposure and evergreen content, but it may receive more hate comments compared to other platforms.
• Instagram can provide both organic and paid exposure, but the quality of leads from paid ads may be lower.
• Podcasting allows for a strong connection with the audience and can lead to direct sales, but it requires consistent content creation.
• TikTok offers organic exposure and evergreen content, but it can be challenging to handle the highs and lows of the platform.
• Email marketing provides a direct connection with the audience and can lead to direct sales, but it requires building an email list and setting up automated funnels.

If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!

Have a great week guys!
Ellen xx

~~~

Mentioned in today's episode:

• The tools I use in my business, with some affiliate links as well! : https://www.ellenmackenzie.com/tools 
• My Template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout 

Want to get more Ellen or Work with her and her team?

• Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/
• Join the Dishing up Digital School: https://www.dishingupdigital.com/courses 
• Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ 
• Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en 
• Buy Ellen's Book: https://www.ellenmackenzie.com/book