Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies. Takeaways Include a variety of content types and styles in your Instagram strategy. Show the person behind the brand to build a connection with the audience. Consider collaborations with influencers to add a touch of celebrity to your strategy. Create content that aligns with your brand's mission and values. Learn from industry leaders and put your own spin on strategies. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Episode on How to Create a Social media Strategy in 2024: https://pod.link/1576083467/episode/0a87e2f7d6e48080fa3f2ed69afe6f73  Want to get more Ellen or Work with her and her team? FREE WEBINAR: How to become a Social Media Manager: https://www.ellenmackenzie.com/freewebinar  Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar Takeaways Choosing a niche is an important first step in starting a social media business, but it's not a make or break decision. You can always change your niche as you gain more experience and understanding of your target audience. Niching down can make you more attractive to clients because it positions you as a specialist in a specific industry or platform. Understanding the pain points of your target audience is crucial in creating compelling pitches and packages that offer solutions to their problems. As your business grows, your niche may evolve and broaden to cater to a wider range of clients and industries. Passion and expertise in your chosen niche can set you apart from other social media managers and make you more appealing to potential clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Dive into the intriguing world of imposter syndrome, a familiar challenge for many business owners. Explore practical tips to combat self-doubt, like distinguishing fact from fiction in your thoughts. Learn the importance of embracing the unknown and staying open to continuous learning. Shift your focus to celebrate your achievements and positive feedback. Finally, reconnect with your core purpose and recognize the impact you have on others. Uncover the secrets to overcoming these feelings and thriving in your business.

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the need for self-care. Charlotte's biggest milestone is being a guest on the Dishing Up Digital podcast (high praise Charlotte!), and her future goals include growing her agency and specialising in the fashion and beauty industry. She highly recommends the Dishing Up Digital School for its valuable content and strategies. Takeaways Increasing prices is essential to value your work and attract higher-paying clients. Referrals from satisfied clients can lead to high-ticket clients. Juggling work and motherhood requires prioritizing self-care and being adaptable. Setting goals and focusing on a niche industry can help grow your business. The Dishing Up Digital School provides valuable content and strategies for social media managers. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Charlotte's Instagram Page @butteredbranding: https://www.instagram.com/butteredbranding/   My Reel about $300 clients vs $10K clients: https://www.instagram.com/p/C4bS3A2y_I8/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram - Enrolments close 22 April 2024 (NZT), so if you are listening to this on the day of release you have mere hours to enroll! ~~~ In this episode, Ellen Mackenzie shares some raw and honest truths about being a freelancer and running her own business. She discusses the ups and downs of income, the impact of stress on her body, the challenges of managing taxes, losing clients, and her struggles with being a boss. Through these truths, she emphasiSes the importance of being open and authentic, learning from mistakes, and finding what works best for oneself. Takeaways: Being a freelancer comes with both highs and lows in terms of income, and it's important to plan and manage finances accordingly. Stress is a common part of running a business, and it's crucial to develop a healthy relationship with stress and find effective ways to manage it. Managing taxes can be challenging, and it's important to stay organized and seek professional advice to avoid mistakes. Losing clients is a normal part of freelancing, and it's important to see it as an opportunity for growth and new opportunities. Being a boss and managing contractors can be difficult, and it's important to find a management style that works best for oneself and the business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My "Social Media is Fake" TikTok Post: https://www.tiktok.com/@ellenmackenzieee/photo/7350062321009544456?lang=en  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book   

Join my new course - DISHING UP INSTAGRAMWork with me over 8 weeks to build a personalised, bulletproof Instagram strategy utilising your unique personal brand.Enrol Now: https://www.ellenmackenzie.com/dishing-up-instagram  ~~~ In this episode, Ellen discusses the effectiveness of 30-day posting challenges on Instagram. She shares her own experiences with posting challenges and provides insights into the results she has achieved. Ellen emphasizes the importance of setting realistic goals and creating a custom strategy that aligns with individual capabilities and preferences. She also highlights the significance of quality content and audience research in driving Instagram growth. Overall, Ellen concludes that while 30-day posting challenges can be beneficial, they should be tailored to each person's unique circumstances and goals. Takeaways: 30-day posting challenges on Instagram can be effective for growth, but they should be tailored to individual capabilities and preferences. Setting realistic goals and focusing on quality content are key to the success of posting challenges. Audience research and understanding your target audience are crucial for driving Instagram growth. Consistency and longevity in posting challenges can lead to significant results over time. A personalised and adaptable posting challenge is more sustainable and enjoyable than a one-size-fits-all approach. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My 30 Day Reels Challenge episode from 2022: https://pod.link/1576083467/episode/a0c176bfe929933e6a3e0cb01235d8fa  Watch my YouTube video from my 1 April 2024 Episode: How to Create a Social Media Strategy in 2024 Episode on Paid Ads: https://pod.link/1576083467/episode/b4480c522c5b53ba4bc06f3fb922f4a8  Manychat Automations: https://manychat.com/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Sign up for my Free Live Workshop happening this Friday 12 April (NZT): https://www.ellenmackenzie.com/Instagramworkshop  ~~~ In this episode, Ellen reflects on her 10-year journey on Instagram and shares 10 lessons she has learned as a creator. She emphasizes the importance of content creation as a skill that needs to be developed over time. She also discusses the significance of having a reason for people to follow you, rather than just having a niche. Ellen highlights the importance of putting effort into content creation and the ups and downs of engagement. She also talks about the evolution of content formats and trends on Instagram, and the balance between curation and authenticity. Ellen emphasizes the power of connection and the importance of trusting oneself and listening to one's own opinions.  Takeaways: Content creation is a skill that needs to be developed over time. Having a reason for people to follow you is more important than having a niche. Putting effort into content creation leads to better results. Content formats and trends on Instagram change over time. Connection with the audience is the most important outcome of social media. Metrics will always go up and down, so don't focus too much on vanity metrics. Size doesn't matter on Instagram; connection and engagement are more important. There is a balance between curation and authenticity on Instagram. Trust yourself and listen to your own opinions and instincts. Don't be afraid to mute industry leaders and listen to yourself. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Ellen’s first Instagram Post: https://www.instagram.com/p/SHuCbOgUQg/ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this conversation, Ellen shares five effective tips for building a social media strategy in 2024. She emphasises the importance of setting goals, conducting competitive research, choosing the right platform, creating a posting schedule, and developing content themes. She also provides insights into her own personal social media strategy for 2024, highlighting the importance of aligning goals with content and adapting strategies based on different phases of business. Ellen emphasises the need for personalised strategies that cater to individual goals, audience needs, and content preferences. TAKEAWAYS: Setting clear goals is essential for building an effective social media strategy. Conducting competitive research and audience analysis helps in validating content ideas and identifying unique value propositions. Choosing the right platform(s) and creating a posting schedule are crucial for reaching and engaging the target audience. Developing content themes and a social media funnel helps in organizing and structuring content for maximum impact. Personalizing the strategy based on goals, audience needs, and content preferences is key to success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Ellen on her You tube channel: https://youtube.com/@EllenandTara?si=qfpesQsxauPToyhR  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Please note that this episode was recorded prior to the news coming out that Kate Middleton has been undergoing chemotherapy. In this episode, Ellen discusses the Kate Middleton drama and its connection to authentic marketing on social media. The manipulated photo released by Kate and William sparked a conversation about the expectations of audiences and the importance of authenticity. Ellen compares the Royal Family's approach to that of Rare Beauty, a brand that embraces authenticity and community. The discussion also touches on the trend of extreme authenticity on social media, using Nara Smith as an example. The episode concludes with a call for more authentic content in 2024. Takeaways Audiences crave authenticity on social media and are less willing to accept overly polished and manipulated content. Businesses and public figures should strive to connect with their audience on a more personal and authentic level. Authenticity can lead to higher engagement and a stronger relationship with the audience. The Royal Family and Rare Beauty are examples of brands that have successfully embraced authenticity in their content. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience. She concludes by mentioning upcoming episodes and inviting listeners to join her Instagram group coaching program. View the posts here: Viral - https://www.instagram.com/p/C4bS3A2y_I8/ "Flop" - https://www.instagram.com/p/C4WJEZASdL7/  Takeaways Not every Instagram post is meant to go viral; different types of content serve different purposes within a social media funnel. Understanding where each piece of content fits in the funnel helps optimize the overall strategy and increase conversions. Fluctuations in engagement and views are normal, even for successful creators; it's important not to be too hard on oneself. Joining a group coaching program can provide valuable insights and guidance for optimizing Instagram strategy. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Waitlist now for my NEW Instagram Group Coaching Course (open to all service based entrepreneurs, not just Social Media Managers): https://www.ellenmackenzie.com/dishing-up-instagram  Jenna Kutcher on Instagram: https://www.instagram.com/jennakutcher/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book