Dishing Up Digital with Ellen Mackenzie

Bonus Episode! Join the Dishing Up Digital School today! https://www.ellenmackenzie.com/Dishing-up-Digital-School  And if you have any questions about the Live Accelerator, contact me on instagram: https://www.instagram.com/ellenmackenziee/  ~~~ In this bonus episode, Ellen discusses the negatives of working as a social media manager and how to navigate them. She highlights three reasons why someone may not want to become a social media manager:  the lack of complete freedom the need for creative skills and the importance of passion for social media. Ellen emphasizes the importance of choosing your own difficult and finding a balance between work and personal life. She also mentions that social media management can be a launch pad for other online business ventures. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Brittany Worthington shares her journey from professional dancer to business owner, highlighting the transition to social media and marketing management. She discusses the influence of her dance career on her business, the challenges of imposter syndrome, and the importance of authenticity and fun in content creation. Ellen and Brittany explore the power of personal connection and creativity in building a brand on Instagram, as well as the challenges of measuring impact and finding inspiration outside of the app. The conversation covers topics such as market research, competition, imposter syndrome, one-on-one coaching, and the challenges of being a social media manager. It also delves into the transition from social media management to developing memberships and courses to help business owners with content creation and confidence skills. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Follow Brittany on Instagram: https://www.instagram.com/thesocialbritify/   Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Maia shares her entrepreneurial journey and how her passion for holistic health led her to start Wellbeing with Maya. She discusses the importance of having supportive parents and the freedom and flexibility that comes with owning a business. Maia also talks about the increase in burnout and the impact of hustle culture and social media. She emphasises the need to prioritise self-care and set boundaries with social media. Maia encourages listeners to let go of internal pressure and focus on their own well-being. Maia discusses strategies for managing social media and the pressure to grow a following. She emphasises the importance of setting boundaries, being authentic, and focusing on the connection with followers rather than the number of followers. Maia also advises listeners to release the pressure they put on themselves and prioritise their well-being. She suggests doing nothing, incorporating well-being practices, and reducing workloads to avoid burnout. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Recommended by Maia: The One-Sec App https://one-sec.app/  Maia on Instagram: https://www.instagram.com/wellbeingwithmaia/ Maia on TikTok: https://www.tiktok.com/@wellbeingwithmaia Catch Maia on Tuesday's & Thursday's on the Girls That Invest Podcast: https://girlsthatinvest.com/pages/podcast  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital  ~~~ Maureen Evelyn, a full-time content creation coach, returns to share her strategies for creating viral content and turning views into clients. She emphasises the importance of persistence and posting consistently, even if the engagement is low. Maureen believes that the journey to success is on the other side of fear and pain, and that rejection can be viewed as a confidence point. She also discusses the role of confidence and energy in content creation, and how it can attract clients. Maureen shares her behind-the-scenes strategies for optimising her viral video, including using chat automation and email sequences to convert viewers into members of her membership program. Maureen Evelyn shares her experience of going viral on social media and the impact it had on her business. She discusses the behind-the-scenes of her viral video, including being contacted by the Dr. Phil show and the subsequent rejection. Maureen emphasizes the importance of resilience and not being discouraged by rejection. She also talks about the power of content repurposing and how it has helped her post consistently and reach a wider audience. Maureen highlights the significance of focusing on the content itself rather than getting caught up in captions and hashtags. She encourages business owners to set up a content repurposing system to save time and increase their reach. Maureen also emphasises the importance of consistency in posting and the long-term benefits it brings to a business. She shares her key takeaway from her viral reel, which is the realisation that consistent posting and optimising the business will lead to long-term success. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: My Previous Episode with Maureen: Your Tiktok Strategy for 2023: $10k Months from Organic Tiktok Leads with Maureens Marketing Check out Maureen on Instagram: https://www.instagram.com/maureensmarketing/ And check out her YouTube Channel: https://www.youtube.com/@maureensmarketing/featured  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Latasha James shares her journey as a social media manager and freelancer, and how she transitioned to running her own agency and creating online courses. She discusses the reasons why she was drawn to freelancing and social media, including the creative aspects and the potential for impact. Latasha also talks about the influence of her entrepreneurial family and the importance of aligning with personal values. She shares her experience of scaling up and then scaling back her team, and the challenges and benefits of both. Latasha emphasizes the need for authenticity, setting boundaries with social media, and hiring the right people for the right roles. Takeaways Freelancing and social media offer opportunities for creativity and making an impact. Entrepreneurship can be influenced by family background and values. Scaling a team requires careful consideration of pricing, subcontracting, and hiring. Success can be defined in different ways, and it's important to align with personal values. Setting boundaries with social media and finding the right tools and systems can help manage workload. Hiring the right people for the right roles and being clear about job descriptions is crucial. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Latasha's website for more: https://latashajames.com/ Subscribe to her YouTube Channel: https://www.youtube.com/channel/UC9aFCPXdF5AtiQd8L62GkSA  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the different social media platforms she uses in her business and ranks them based on their organic exposure, connection, direct sales, and evergreen content. She starts with YouTube, which she rates highly for organic exposure and evergreen content. She then moves on to Instagram, discussing both the paid and organic sides of the platform. Next, she talks about her podcast and rates it highly for connection and evergreen content. She also discusses TikTok and email marketing, highlighting their strengths and weaknesses. Ellen emphasizes the importance of finding joy in the content creation process and tailoring your platform choices to your strengths and preferences. Takeaways YouTube is great for organic exposure and evergreen content, but it may receive more hate comments compared to other platforms. Instagram can provide both organic and paid exposure, but the quality of leads from paid ads may be lower. Podcasting allows for a strong connection with the audience and can lead to direct sales, but it requires consistent content creation. TikTok offers organic exposure and evergreen content, but it can be challenging to handle the highs and lows of the platform. Email marketing provides a direct connection with the audience and can lead to direct sales, but it requires building an email list and setting up automated funnels. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: The tools I use in my business, with some affiliate links as well! : https://www.ellenmackenzie.com/tools  My Template bundle: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen Mackenzie discusses the Instagram strategy of Rare Beauty: https://www.instagram.com/rarebeauty/ , a brand started by Selena Gomez. She highlights the importance of variety in content types and styles, showcasing both professional and organic content. She emphasizes the power of showing the person behind the brand and suggests collaborations with influencers to add a touch of celebrity to the strategy. Ellen also emphasizes the need for content that builds a connection with the audience and aligns with the brand's mission and values. She concludes by encouraging listeners to learn from industry leaders and put their own spin on strategies. Takeaways Include a variety of content types and styles in your Instagram strategy. Show the person behind the brand to build a connection with the audience. Consider collaborations with influencers to add a touch of celebrity to your strategy. Create content that aligns with your brand's mission and values. Learn from industry leaders and put your own spin on strategies. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Episode on How to Create a Social media Strategy in 2024: https://pod.link/1576083467/episode/0a87e2f7d6e48080fa3f2ed69afe6f73  Want to get more Ellen or Work with her and her team? FREE WEBINAR: How to become a Social Media Manager: https://www.ellenmackenzie.com/freewebinar  Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar Takeaways Choosing a niche is an important first step in starting a social media business, but it's not a make or break decision. You can always change your niche as you gain more experience and understanding of your target audience. Niching down can make you more attractive to clients because it positions you as a specialist in a specific industry or platform. Understanding the pain points of your target audience is crucial in creating compelling pitches and packages that offer solutions to their problems. As your business grows, your niche may evolve and broaden to cater to a wider range of clients and industries. Passion and expertise in your chosen niche can set you apart from other social media managers and make you more appealing to potential clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book

Dive into the intriguing world of imposter syndrome, a familiar challenge for many business owners. Explore practical tips to combat self-doubt, like distinguishing fact from fiction in your thoughts. Learn the importance of embracing the unknown and staying open to continuous learning. Shift your focus to celebrate your achievements and positive feedback. Finally, reconnect with your core purpose and recognize the impact you have on others. Uncover the secrets to overcoming these feelings and thriving in your business.

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ Charlotte, the owner of Buttered Branding, shares her journey as a social media manager and the challenges she faced. She discusses the importance of increasing prices and overcoming imposter syndrome. Charlotte also highlights the value of referrals in finding high-ticket clients. She shares her experience of juggling work and motherhood and emphasises the need for self-care. Charlotte's biggest milestone is being a guest on the Dishing Up Digital podcast (high praise Charlotte!), and her future goals include growing her agency and specialising in the fashion and beauty industry. She highly recommends the Dishing Up Digital School for its valuable content and strategies. Takeaways Increasing prices is essential to value your work and attract higher-paying clients. Referrals from satisfied clients can lead to high-ticket clients. Juggling work and motherhood requires prioritizing self-care and being adaptable. Setting goals and focusing on a niche industry can help grow your business. The Dishing Up Digital School provides valuable content and strategies for social media managers. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Check out Charlotte's Instagram Page @butteredbranding: https://www.instagram.com/butteredbranding/   My Reel about $300 clients vs $10K clients: https://www.instagram.com/p/C4bS3A2y_I8/  Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book