Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital  ~~~ In this episode, Ellen interviews Jade, a successful social media manager, about her journey in the industry. Jade shares how she transitioned from studying psychology to pursuing her passion for social media management. She discusses the challenges she faced in scaling her business and going full-time. Jade emphasizes the importance of increasing prices and targeting established businesses to achieve financial success. She also shares her strategies for finding clients, including in-person meetings, cold pitching, and engaging in Facebook groups. Jade highlights the challenges of work-life balance and organization in social media management and offers insights into maintaining healthy habits and morning routines. She shares her biggest milestone of booking an international client and discusses her future plans for her business. Jade concludes by reflecting on the impact of the Dishing Up Digital School and the importance of perseverance in the industry. Follow Jade over on Instagram https://www.instagram.com/jade.mc.neil/  Takeaways Transitioning from a different field to social media management is possible with passion and determination. Increasing prices and targeting established businesses can lead to higher income and better work-life balance. Finding clients can be achieved through in-person meetings, cold pitching, and engaging in Facebook groups. Maintaining healthy habits and morning routines is crucial for productivity and work-life balance. Perseverance and not giving up are key to success in the social media management industry. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ In this episode, Ellen discusses strategies for booking clients as a social media manager. She emphasises the importance of changing your mindset and realising that there are clients everywhere. Ellen shares her own experiences with cold pitching and pitching in Facebook groups, highlighting the need for a well-written pitch and a strong set of services. She also explores the power of personal connections and networking, encouraging listeners to attend in-person events and build their network. The episode concludes with a call to action to take proactive steps in finding clients. Takeaways There are clients everywhere, and it's important to change your mindset and believe in the abundance of opportunities. Cold pitching and pitching in Facebook groups can be effective strategies for finding clients, but it's crucial to have a well-written pitch and a strong set of services. Utilizing personal connections, such as family and friends, can help you gain social proof and build your portfolio. Building your network and making in-person connections through events and networking groups can lead to referrals and new clients. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys!Ellen xx ~~~ Mentioned in today's episode: Oops you missed out on my live training series! But you can check out my other free webinar here: https://www.ellenmackenzie.com/freewebinar Watch my YouTube video on 30 Steps to Becoming a Social Media Manager Want to get more Ellen or Work with her and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital ~~~ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked   ~~~ In this episode, Ellen interviews Kelly, a social media manager and graphic designer, about her journey in entrepreneurship. Kelly shares her experiences and challenges in starting her own business and offers advice for overcoming self-doubt and fear. She discusses the importance of networking and finding clients in her niche industry. Kelly also emphasizes the value of pushing oneself and taking bold steps to achieve personal and professional growth. She highlights the benefits of the Dishing Up Digital School in providing relatable and practical guidance for aspiring social media managers. Takeaways: Overcoming self-doubt and imposter syndrome is a common experience for entrepreneurs and social media managers. Networking in person can be a powerful way to find clients and build relationships in a niche industry. Taking bold steps and embracing fear is essential for personal and professional growth. Financial independence and the ability to support oneself are crucial for making difficult decisions and leaving toxic situations. Check out Kelly over on her Instagram page: https://www.instagram.com/kelchadesign/  I love you supporting me by listening to this podcast, but you can go one step further by subscribing and/or reviewing this podcast - it really helps me to continue to make and produce this content for you. Have a great week Guys! Ellen xx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save! https://creators.riverside.fm/DishingUpDigital Summary In this episode, Ellen Mackenzie discusses the importance of defining personal goals and creating one's own definition of success. She shares her experience of turning down a potential $30,000 client and reflects on how her goals and priorities have evolved over time. Ellen emphasises the need to resist societal pressures and stay true to one's own vision of success. She encourages listeners to define their own goals and recenter themselves on what they truly want to achieve in their business.   Takeaways Take the time to define your own goals and create your own definition of success. Don't let societal pressures or others' definitions of success impact your own vision. Reflect on your personal growth and how your goals and priorities have evolved over time. Stay true to your own vision and focus on what brings you joy and fulfillment in your business. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us! Have a great week guys! Ellen xx ~~~ Mentioned in today's episode: $0 - $5K Months: My Journey as Social Media Manager: https://open.spotify.com/episode/3js8gqYRAL67sVLq5OrYqP?si=51a5149bd7ca415c  Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/ FREE 3 Day LIVE Training Series: Pricing Unlocked! What to Charge as a Social media Manager https://www.ellenmackenzie.com/pricingunlocked   Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/  Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en  Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This episode is brought to you by Riverside. Use the code DishingupDigital and save!https://creators.riverside.fm/DishingUpDigital In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in scaling her business and getting more clients, as well as the challenges she faced in making the transition to full-time. We also discuss the highs and lows of being a social media manager and Christine's recommendation of the Dishing Up Digital School.   Takeaways: Starting a business requires taking messy action and not waiting for everything to be perfect. In-person outreach and networking can be an effective way to find clients. Quitting a corporate job to pursue your own business can be terrifying, but it's important to trust in yourself and your abilities. The favorite aspects of being a social media manager include content creation and the creative freedom it offers. The most challenging aspects of being a social media manager include managing client expectations and task management. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct! In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Ellen explores Swift's comeback and success, as well as the challenges and doubts she faced in her career. She also emphasizes the importance of reclaiming past work and embracing failure as a means of growth and success. Takeaways: Failure is not the end; it is an opportunity for growth and success. Resilience and perseverance are key qualities in building a successful business. Society often idolizes successful individuals without considering the challenges they have faced. Reclaiming past work and embracing failure can lead to new opportunities and achievements. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business. In this episode, I chat through the Pros & Cons of running ads, how to set up a strategic ads campaign, and let you know what happened when I stopped running my own ads for a month If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype of starting the year with a bang and rearing to go. But now I've settled in, I'm fresh from having a holiday, and I'm feeling ready to go. And to do that, we get our mindset in check. I'm seeing this a lot in our community at the moment and that's how much your mindset affects your ability to book clients. This is what I'm un-packing in this episode. I hope you're excited to listen! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ More Episodes on Mindset: Tackling your fear of failure: https://open.spotify.com/episode/2BLFh24NP2TLka9Lbrj1LT?si=aef37f12d6ff4fc4 How going to therapy changed my business: https://open.spotify.com/episode/2KtOWUPyA6SSeFu8xgN030?si=745ab439ff09438f Setting Boundaries with Clients: https://open.spotify.com/episode/6x7rqldgzGyzQLPRpOoi7b?si=fa32552f6a204b4a Punching Fear in the Face and Starting your Business: https://open.spotify.com/episode/3FswHurwiJlmZMx9aMQt2c?si=edb7d26193b043d3 Burnout & Therapy as an Entrepreneur: https://open.spotify.com/episode/2TK03TBNyYBunVKmRrn31J?si=99bd12377a8f485f Failure & Falling Flat on My Face: My Mindset as a 6-Figure Business Owner: https://open.spotify.com/episode/1kw1A62ZvqrenS4X0ns4TH?si=8c97c9d367e5478a Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary. However, I think that hiring a coach can be another way to break those boundaries as well. It really just comes down to where you are in your business. So listen as I go through how each of these have impacted my business, and when I've found that the timing is right for going with either of these options. If you haven't already, listen to my previous episode on outsourcing here: Outsourcing as an Online Business Owner And as always, I'd love to hear what you think. Flick me a DM and tell me if you've invested in a coach for your business, or if you've started outsourcing. You can also message me any questions you have.  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0 This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following: Focusing on good content. Leaning into the story-telling, the emotions, the pain points with your key target market or audience Make sure you're on other social platforms - i.e. we used TikTok as a driver of more traffic to our Instagram page Collaborating with others. Utilising our amazing community, connecting with our customers, being really engaged on social media, and looking for other businesses we could collaborate with Thanks for listening this week. If you haven't already, I'd really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Follow Mackenzie Studios on TikTok: mackenziestudios.nz Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book