Dishing Up Digital with Ellen Mackenzie

This episode is brought to you by Riverside. Use the code DishingupDigital and save!https://creators.riverside.fm/DishingUpDigital In this episode, I interview Christine, a social media manager who recently went full-time in her business. We discuss her journey from being a mechanical engineer to starting her own social media management business. Christine shares her experiences in scaling her business and getting more clients, as well as the challenges she faced in making the transition to full-time. We also discuss the highs and lows of being a social media manager and Christine's recommendation of the Dishing Up Digital School.   Takeaways: Starting a business requires taking messy action and not waiting for everything to be perfect. In-person outreach and networking can be an effective way to find clients. Quitting a corporate job to pursue your own business can be terrifying, but it's important to trust in yourself and your abilities. The favorite aspects of being a social media manager include content creation and the creative freedom it offers. The most challenging aspects of being a social media manager include managing client expectations and task management. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

If you're a long time listener of the podcast, you'll know that I'm a Swifty. So, there was bound to be a Taylor Swift episode at some point! Don't worry, we are short and succinct! In this episode, Ellen discusses Taylor Swift's journey and the perception of failure in society. She highlights the lessons in resilience and building a business that can be learned from Swift's experiences. Ellen explores Swift's comeback and success, as well as the challenges and doubts she faced in her career. She also emphasizes the importance of reclaiming past work and embracing failure as a means of growth and success. Takeaways: Failure is not the end; it is an opportunity for growth and success. Resilience and perseverance are key qualities in building a successful business. Society often idolizes successful individuals without considering the challenges they have faced. Reclaiming past work and embracing failure can lead to new opportunities and achievements. If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Yes, it’s another juicy episode and it’s a little longer than usual too! This topic came from my Instagram DMs - so if you have any topics you’d like me to explore on the podcast, please reach out! Now, ads are not something I completely understand too much - I’m an organic girly at heart, but I do run ads in my business and help facilitate them for some of my clients. I definitely understand how they can work for you and your business. In this episode, I chat through the Pros & Cons of running ads, how to set up a strategic ads campaign, and let you know what happened when I stopped running my own ads for a month If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ok Guys, I recorded this episode fresh off the plane from the USA and I was in a super productive, thriving mindset. I had even unpacked my suitcase and cleared my emails! I hadn't felt like this in a long time, so it made sense to record this episode on mindset. TBH the New Year's fever hadn't hit me and I was just too tired to set my goals and forecast the year. And I think we just need to give ourselves permission to relax, take it easy - we don't need to subscribe to the New Year hype of starting the year with a bang and rearing to go. But now I've settled in, I'm fresh from having a holiday, and I'm feeling ready to go. And to do that, we get our mindset in check. I'm seeing this a lot in our community at the moment and that's how much your mindset affects your ability to book clients. This is what I'm un-packing in this episode. I hope you're excited to listen! If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ More Episodes on Mindset: Tackling your fear of failure: https://open.spotify.com/episode/2BLFh24NP2TLka9Lbrj1LT?si=aef37f12d6ff4fc4 How going to therapy changed my business: https://open.spotify.com/episode/2KtOWUPyA6SSeFu8xgN030?si=745ab439ff09438f Setting Boundaries with Clients: https://open.spotify.com/episode/6x7rqldgzGyzQLPRpOoi7b?si=fa32552f6a204b4a Punching Fear in the Face and Starting your Business: https://open.spotify.com/episode/3FswHurwiJlmZMx9aMQt2c?si=edb7d26193b043d3 Burnout & Therapy as an Entrepreneur: https://open.spotify.com/episode/2TK03TBNyYBunVKmRrn31J?si=99bd12377a8f485f Failure & Falling Flat on My Face: My Mindset as a 6-Figure Business Owner: https://open.spotify.com/episode/1kw1A62ZvqrenS4X0ns4TH?si=8c97c9d367e5478a Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Today is all about Outsourcing vs Hiring a Coach. I, in no way, prefer one over the other, but instead it's more about the timing of them. You guys know I'm an advocate for outsourcing and how essential it is for business owners who want to scale. Any time I've reached an income cap or I haven't been able to reach a certain goal, hiring a specialist or a contractor has been the way to help me break through that boundary. However, I think that hiring a coach can be another way to break those boundaries as well. It really just comes down to where you are in your business. So listen as I go through how each of these have impacted my business, and when I've found that the timing is right for going with either of these options. If you haven't already, listen to my previous episode on outsourcing here: Outsourcing as an Online Business Owner And as always, I'd love to hear what you think. Flick me a DM and tell me if you've invested in a coach for your business, or if you've started outsourcing. You can also message me any questions you have.  If you have the time, please could you rate and review this podcast or subscribe to it. It really helps us to continue making this free content for you and we just generally appreciate that you would do this for us!  Have a great week guys!Ellenxx ~~~ Want to work with Ellen and her team? Check out the Dishing Up Digital Agency website for more information and to contact us: https://www.dishingupdigital.com/  Watch Ellen's Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.dishingupdigital.com/courses  Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

We're back with my case study on growing the Instagram Page for my content studio: Mackenzie Studios.If you haven't already, I recommend you listen to part one here: How to Start an Instagram Account From 0 This episode looks at the results I got from executing my content plan, as well as some strategies I didn't end up doing, and we look at what I'm planning in 2024. Reflecting on the results we were successful by using the following: Focusing on good content. Leaning into the story-telling, the emotions, the pain points with your key target market or audience Make sure you're on other social platforms - i.e. we used TikTok as a driver of more traffic to our Instagram page Collaborating with others. Utilising our amazing community, connecting with our customers, being really engaged on social media, and looking for other businesses we could collaborate with Thanks for listening this week. If you haven't already, I'd really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Follow Mackenzie Studios on TikTok: mackenziestudios.nz Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you. Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I always want to hear your feedback about the show as well as any topics you want to hear me talk about. And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! I hope these first few days of 2024 have been going well for you Happy New Year!Ellen xx ~~~ Mentioned on this episode:  Listen to my 2022 recap episode here: How Much Money I Made in 2022 Podcast Rec! Listen to Ellen Yin's podcast here: Cubicle to CEO Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book  Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/ 

This is part 1 of 2 episodes that I'm releasing the first week of 2024.  Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things. Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! Enjoy the start to your new year, and I'll be back on Thursday with part 2! Happy New YearEllen xx ~~~ Mentioned on this episode:  Listen to my 2022 recap episode here: How Much Money I Made in 2022 Get my Template Bundle here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book  Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/ 

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening! In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection. Takeaways: Increasing prices is important for business growth and profitability. Timing is crucial when raising prices, and the end of the year is a great opportunity. When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services. Justify the price increase by highlighting achievements and the value provided. Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients. Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities. Thank you all so much for your support throughout the year. It really means a lot to me. Be kind to yourself this holiday season and I'll see you all in the new year! Take CareEllen xx ~~~ Mentioned on this episode:  Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see? In this episode, I discuss how to create an effective social media strategy for hotels and restaurants, emphasizing the importance of evoking emotions and storytelling in content. I also address the fear and uncertainty that comes with starting a business and provide some advice on overcoming it. I highlight the significance of entertaining content in social media marketing and give some tips on creating it. Additionally, I share my number 1 tool for social media managers and provide insights on finding help and outsourcing for business growth. I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode:  Apps I Use as a Social Media Manager Outsourcing as an Online Business Owner Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book