Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

Part 2 of my 2023 recap. Listen to my 1 January episode here: I didn't Achieve my Coals for 2023! Today's episode is going through my expenses and the financial figures for 2023. Did I reach my intended financial goal for 2023? What were my new expenses for 2023? A lot happened over 2023, so it's another long episode for you. Let me know if you want a part 3 to this, going over the goals I'm setting for 2024, and as always, let me know how your financial goals went for 2023. You know that I always want to hear your feedback about the show as well as any topics you want to hear me talk about. And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! I hope these first few days of 2024 have been going well for you Happy New Year!Ellen xx ~~~ Mentioned on this episode:  Listen to my 2022 recap episode here: How Much Money I Made in 2022 Podcast Rec! Listen to Ellen Yin's podcast here: Cubicle to CEO Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book  Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/ 

This is part 1 of 2 episodes that I'm releasing the first week of 2024.  Today is all about my 2023 goals and if I achieved them or not - spoiler alert, I didn't! I'll go through a mix of my personal and business goals, chatting about how and or why I didn't achieve them. Also about why it's ok to move the goal posts to make room for other exciting things. Let me know how you went on with your goals for 2023 - I always want to hear from you. Did you have similar goals to mine? And while you're at it, I'd love if you could leave a podcast review on Apple or a rating on Spotify! Enjoy the start to your new year, and I'll be back on Thursday with part 2! Happy New YearEllen xx ~~~ Mentioned on this episode:  Listen to my 2022 recap episode here: How Much Money I Made in 2022 Get my Template Bundle here: https://www.ellenmackenzie.com/offers/DwKaVUZd/checkout Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book  Follow Mackenzie Studios: https://www.instagram.com/mackenziestudios.nz/ 

First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening! In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection. Takeaways: Increasing prices is important for business growth and profitability. Timing is crucial when raising prices, and the end of the year is a great opportunity. When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services. Justify the price increase by highlighting achievements and the value provided. Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients. Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities. Thank you all so much for your support throughout the year. It really means a lot to me. Be kind to yourself this holiday season and I'll see you all in the new year! Take CareEllen xx ~~~ Mentioned on this episode:  Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This week you guys helped me make this episode! This week I am answering your amazing questions, and I had so much fun doing this. In fact, I think I may need to make a whole episode based on just one of the questions posed - side note, would you want to hear more episodes on how I would create Social Media strategy for different business? And what businesses would you like to see? In this episode, I discuss how to create an effective social media strategy for hotels and restaurants, emphasizing the importance of evoking emotions and storytelling in content. I also address the fear and uncertainty that comes with starting a business and provide some advice on overcoming it. I highlight the significance of entertaining content in social media marketing and give some tips on creating it. Additionally, I share my number 1 tool for social media managers and provide insights on finding help and outsourcing for business growth. I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode:  Apps I Use as a Social Media Manager Outsourcing as an Online Business Owner Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought. Brands have long known the power of this kind of marketing. It feels like modern day referrals. But this year we have seen the rise of something a little different, the UGC creator. A UGC creator is someone hired by a brand specifically to make content for their social pages and the content looks like it could be from a customer. And that content is then part of the marketing material and the overall marketing strategy for that company. Listen as I go through the Pros & Cons of both UGC Creator and Social Media Manager. What is your preference, or what would you like to pursue? Send me  a DM about it and also let me know what you thought about this weeks episode and what you would like to hear in future episodes.   I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode: How to Book High Ticket Clients Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting! LAUNCHING TODAY! The new Dishing Up Digital website is going live! On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job, and this was the day that I announced to the world: "this is my baby, Dishing up Digital, this is my new business, and this is what I'm going to be doing full time!" And it was a terrifying day. Listen to how I'm celebrating this year. What new steps I'm taking. How I'm planning to challenge myself and continue to not only grow my own business, but in-turn, grow the businesses of my Dishing Up Digital School students.  As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Today we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services and/or changing your packages & services. In this episode, I look at: Increasing your network Working on your own 'Thought Leader' content Cold Pitching As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! This month, we've had a RECORD NUMBER of downloads and I am so thankful for this! You know I love creating content in this space and I appreciate every single one of you! Have a great week guys! Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy.   Have a great week guys! Ellen xx   ~~~ Mentioned in this episode: Black Friday week of deals - https://www.ellenmackenzie.com/black-friday Buy Ellen's Book - https://www.ellenmackenzie.com/book   Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee

BLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only. Check out all the details here: https://www.ellenmackenzie.com/black-friday ~~~ In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on so much potential. I'll go through the workflow I follow for my Reel batch creating days - in fact I used this exact workflow for all my Black Friday lead up and deals - go check out my Instagram for the implementation! From blasting Taylor Swift to turning off notifications, editing yourself out of videos where you've tried to get your phone/camera to stand up only to have it fall over... anyway, you get the gist! As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! Have a great week guys! Ellen xx ~~~ Mentioned in this episode: Last weeks episode: The Real Reason You're NOT Growing on Instagram My episode on Why I Don't Schedule My Client Posts Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out there on Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right now. That list is: Being too focused on consistency and not on quality Too much repurposing and being too hands off Being Selfish Being Copycats This is all explained in the episode, so enjoy this one! Guys, my DMs are always open. I hope you know I love hearing from you, so please reach out and I'll do my best to help. Or, if you're able, I would love if you could leave a review on Apple Podcasts, a 5 star rating on Spotify, or even subscribing, I would really appreciate it. Take care out there guys, and see you next week. Ellen xx ~~~ Mentioned in this episode: Instagram Reel about Discovery Calls 4 Years Later Reel Little Lando Norris - Client edits at 4pm Reel Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book