Dishing Up Digital with Ellen Mackenzie

This year the use of the term UGC has skyrocketed in the marketing world. If you haven't heard of it before, UGC stands for user generated content. Typically this has referred to brand-specific content made on social media by customers. For example, I bought a new handbag this year from one of my favourite brands, Strathberry, and I posted a little unboxing on Youtube shorts. This isn't a sponsorship, I'm just a customer sharing what I bought. Brands have long known the power of this kind of marketing. It feels like modern day referrals. But this year we have seen the rise of something a little different, the UGC creator. A UGC creator is someone hired by a brand specifically to make content for their social pages and the content looks like it could be from a customer. And that content is then part of the marketing material and the overall marketing strategy for that company. Listen as I go through the Pros & Cons of both UGC Creator and Social Media Manager. What is your preference, or what would you like to pursue? Send me  a DM about it and also let me know what you thought about this weeks episode and what you would like to hear in future episodes.   I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Mentioned on this episode: How to Book High Ticket Clients Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Ok, maybe I'm being a little dramatic with the title of this episode, but guys, big changes are afoot and it's all very exciting! LAUNCHING TODAY! The new Dishing Up Digital website is going live! On the day that this podcast episode goes live, it has officially been four years since I started my business. Four years ago, a young, doe-eyed 23-year-old, Ellen, had officially left her corporate job, and this was the day that I announced to the world: "this is my baby, Dishing up Digital, this is my new business, and this is what I'm going to be doing full time!" And it was a terrifying day. Listen to how I'm celebrating this year. What new steps I'm taking. How I'm planning to challenge myself and continue to not only grow my own business, but in-turn, grow the businesses of my Dishing Up Digital School students.  As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! I'm really excited for you to listen to this episode guys! Have a great week guys! Ellen xx ~~~ Watch my Free Webinar on How to Become a Social Media Manager Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Today we are taking a break from Instagram & Marketing. We are chatting all about booking those high ticket clients. This is a timely conversation to have after the craziness of Black Friday promo (hands up if you're a little frazzled after that!) as it's a great time to reflect on your clients - are they the right fit for you? - and potentially look at price increases for your services and/or changing your packages & services. In this episode, I look at: Increasing your network Working on your own 'Thought Leader' content Cold Pitching As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! This month, we've had a RECORD NUMBER of downloads and I am so thankful for this! You know I love creating content in this space and I appreciate every single one of you! Have a great week guys! Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Afraid to start that business? Is you fear of failure taking over? In today's episode we are going to unpack fear, the role it plays in your business and how to move through the feeling. I'll be reading a chapter from my book B.I.T.C.H Power - I hope you enjoy.   Have a great week guys! Ellen xx   ~~~ Mentioned in this episode: Black Friday week of deals - https://www.ellenmackenzie.com/black-friday Buy Ellen's Book - https://www.ellenmackenzie.com/book   Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee

BLACK FRIDAY! It's here. 5 Days. 5 Deals. It all starts Monday, 20 November at 8am NZT (7pm GMT & 2pm ET). Each deal lasts for 24 hours only. Check out all the details here: https://www.ellenmackenzie.com/black-friday ~~~ In today's episode we're all about Instagram and my content workflow. This time of year can get busy, but it's also an opportunity for you to capitalise on so much potential. I'll go through the workflow I follow for my Reel batch creating days - in fact I used this exact workflow for all my Black Friday lead up and deals - go check out my Instagram for the implementation! From blasting Taylor Swift to turning off notifications, editing yourself out of videos where you've tried to get your phone/camera to stand up only to have it fall over... anyway, you get the gist! As always, I love when you DM me. Tell me if you found this useful or do you follow a different format? What works for you?  I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! Have a great week guys! Ellen xx ~~~ Mentioned in this episode: Last weeks episode: The Real Reason You're NOT Growing on Instagram My episode on Why I Don't Schedule My Client Posts Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

The day I recorded this episode, I woke up feeling confident because boy, do I make some bold claims in this recording! This is my spiciest and most unfiltered episode on Instagram strategy yet! I'm just going to say it...there's a lot of bad advice out there on Instagram at the moment. So, I wanted to add my 2 cents worth and give you a solid list of the DON'Ts in Instagram strategy right now. That list is: Being too focused on consistency and not on quality Too much repurposing and being too hands off Being Selfish Being Copycats This is all explained in the episode, so enjoy this one! Guys, my DMs are always open. I hope you know I love hearing from you, so please reach out and I'll do my best to help. Or, if you're able, I would love if you could leave a review on Apple Podcasts, a 5 star rating on Spotify, or even subscribing, I would really appreciate it. Take care out there guys, and see you next week. Ellen xx ~~~ Mentioned in this episode: Instagram Reel about Discovery Calls 4 Years Later Reel Little Lando Norris - Client edits at 4pm Reel Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

BLACK FRIDAY!Now that I have your attention, keep an eye on my Instagram Page and turn on notifications for more info coming soon! ~~~ I honestly thought I'd never talk about therapy on this podcast, but I had a bit of a realisation recently that made me realise I find it really easy to talk to my online podcast community. So, it completely makes sense to come to this place that I am my most comfortable and excited to create in. Being an entrepreneur requires a balance and inner workings of many cogs, and it all needs to be a well oiled machine. And that well oiled machine starts with me. I recorded this episode on the 1 year anniversary of me starting therapy, so this topic seemed really fitting. I hope this helps you in some small way and that even if you think you don't need it, seeking therapy can help you in all aspects of you life - business or personal!  Guys, my DMs are always open. I hope you know I love hearing from you, so please reach out and I'll do my best to help you. Or, if you're able, I would love if you could leave a review on Apple Podcasts, a 5 star rating on Spotify, or even subscribing, I would really appreciate it. Take care out there guys, and see you next week. Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

I have a new FREE training for you all! Learn how I schedule and organise content for myself and my clients in this jam packed 30 minute lesson: https://www.ellenmackenzie.com/free-content-training   In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years.   We cover... - The importance of solving problems for your customer - Scarcity in marketing and how to do it right - Utilising other audiences with partnerships - Viral marketing techniques   Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/ Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en Buy Ellen's Book: https://www.ellenmackenzie.com/book 

Back in the day, before there was MacKenzie Studios, or Dishing Up Digital, or this podcast, there was blogger and Youtuber Ellen. That's right, I come from the humble beginnings of an influencer background, before it was even known as "being an influencer". It's what led me into seeking out Social Media Management as a job. But the question that's been really bugging me, that I've been seeing online - particularly TikTok, is "are influencers or content creators "real" entrepreneurs?  This week I dive into this question, I look back on my time as an influencer and how influencer's can justify calling themselves entrepreneurs. As always, I would love your feedback - hit me up with your thoughts in my DMs. I also really appreciate anyone who has the time to leave me a review on Apple Podcasts, or rate & subscribe on Spotify, this really helps me to know to keep going on producing this content for you for free! Have a great week guys! Ellen xx ~~~ Mentioned in this podcast: Sharing Your Income Online? Ew! Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=enBuy Ellen's Book: https://www.ellenmackenzie.com/book 

Episode 100! That's right. today marks 100 episode's of the Dishing Up Digital podcast. It's my favourite form of content creation, and I absolutely love receiving feedback from you about what you've learnt. Some of you have even started your careers as Social Media Managers, just from listening to the free content in my podcast! I'm so proud of that! We've had an amazing couple of months with downloads lately and that has been super positive to see. You can help us out by subscribing, giving us a 5 star rating, or a review on Apple Podcasts, and this helps with the reach of the podcast. For the 100th episode, I've decided to do a part 2 from this previous episode: $0 to $5K Months: My Journey as a Social Media Manager. This was a hugely popular episode and some of you even requested a follow up. Today we'll look forward from the lessons learnt in that episode and chat about how you continue to grow your business. Lots of talk about scaling and growing your mindset. I am also quiet launching a mini version of my Scale on Social Mastermind - a great way to scale your business to finish off your year on a high. Jump over to Instagram and DM me for more information to see if it's the right fit for you now: https://www.instagram.com/p/CyWFORSsjsR/   I hope you enjoy this episode guys. I'm so grateful to every single person who listens to this podcast and just want to thank you all for coming along on this journey with me! Have an amazing week! Ellen xx ~~~ Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=enBuy Ellen's Book: https://www.ellenmackenzie.com/book