Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

THE MONEY SERIES For the month of September I am bringing you my 4-part money series! This week we start with a common question I receive - should I charge hourly or offer packaged services? Spoiler Alert! I am pro packaged services, BUT, I believe there is a time and place for the hourly charge. Listen as I go through the ins and outs of hourly charging, and hopefully convince you to value your time and expertise more, by putting together some fantastic packages for your clients.   I can't wait to hear what you think - are you offering packages? What do you like about charging hourly? Also, let me know if you have any money questions - I may just get the chance to answer your question in this series!   As always, your feedback and reviews are so valued. I would love it if you could review us on Apple Podcasts and subscribe via whichever platform you are listening. Thanks for listening and have a great week! Ellen xx   Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Get your tickets now for the Social Media Management Summit: https://www.ellenmackenzie.com/Social-Media-Manager-Summit  The ultimate 4-day LIVE online conference to become a booked out social media manager! ~~~ You've seen the viral videos all over TikTok where you're told that you can work 2-4 hours a day as a Social Media Manager. While, yes, this is true, it should also come with a caveat or an asterix * - because in reality, there is a lot of work that goes on behind the scenes, or the years leading up to this point. Or, it could be that someone is only working 2-4 hours a day, but not earning much. In this episode, I talk through the times when I have been able to work 2-4 hours a day, but I also give you the background as to how I've managed to be able to do that. How many hours are you working per day? Do you think you're working enough on your business? And how has it fit with your lifestyle? I always love to hear your feedback, so don't by shy about letting me know via a DM, screenshot and post that you've listened (tag me!) or leave me a review on Apple Podcasts. I appreciate everyone who reaches out after listening to an episode. I hope you all have a good week - don't forget to sign up to the SMM Summit in the link above - it's this week!! Talk soon Ellen xx ~~~ Mentioned in this episode: My episode from July 30, on 0-5K Months: My Journey as a Social Media Manager  Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Grab your ticket to the ultimate 4-day LIVE online conference to become a booked out social media manager right here: https://www.ellenmackenzie.com/Social-Media-Manager-Summit  Unlock your new dream business, level up your social media game and connect with a community of boss women doing the same! 10+ expert guest speakers, 8 live trainings, pop up Facebook group & more ~~~ I am so excited to be interviewing Maeve from Maeve Erin Creative in this week's podcast episode. We chat about getting started in her social media career, how she got started with no clients, how she used social media to organically bring in more clients to her business. We also discuss some of her biggest challenges, getting over the fear of what other people think when you post on social - just so many great chats that I think anyone starting out with their own career needs to hear! If you enjoy this epsiode with Maeve, you can hear more from her in my Social Media Manager Summit (link above). I hope you find this to be an inspiring episode. If you wouldn't mind review it for me, I would be so appreciative! Have a great week guys. Ellen xx ~~~  Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Gain access to my Social Media Summit Here: https://www.ellenmackenzie.com/Social-Media-Manager-Summit  ~~~ Guys, have you ever had a standard, normal week at work, got to the end of it and thought, "Wow! I just had the best week!" That was me last week and it just made me realise that I'm in the right job. How good to have a stock standard, mundane week and still think that it was an amazing week.  Like some of you, I have been in the boat of having job that I just dreaded going to and would drag my feet through the week, so I will forever be grateful for the work-life that becoming a Social Media Manager has given me.   This week I want to go through that journey of going from that job you know is not for you and finding your dream job and your purpose as a Social Media Manager FULL TIME! I'm sharing 5 steps to go from side hustler to full time Social Media Manager. The steps are: Make a plan Start focusing on money generating activities Build a financial runway Find you why and be an action taker Find your support   I hope you find this week's episode helpful. I would love to know where you are in your journey to taking your side hustle to full time. What's stopping you? What do you need to take the next step? Listen to the episode and DM me what you think. If you can also review the podcast, I would be so appreciative!  Have a great week. Ellen xx  ~~~  Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Gain early-bird access to my Social Media Summit Here: https://www.ellenmackenzie.com/Social-Media-Manager-Summit   Today's episode is a practical and insightful one for my fellow Social Media Managers. We are talking about client post organisation, scheduling content, why I don't lean towards using scheduling apps and how I manage the realm of manually posting for my clients. I hope this episode is helpful for you. I would love to hear how you manage your posts for clients and if you are finding any apps particularly good.  As always, I would love it if you could review the podcast on Apple and subscribe to it. I always welcome your feedback, and look forward to hearing from you in my Instagram DMs. Have a great week everyone! Ellen xx   Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Today's podcast is for those who are new here and haven't quite managed to get through the back catalogue, but also I think long time listeners may find this reminder good. I'm re-hashing my journey and how I got from the bottom to where I am today. For those who think I've always had $5, $10, $20K months, this one is for you! Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!    Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book  

Come to my free Live Webinar! Last year I only held ONE free live webinar. You don't want to miss out on this rare opportunity! So join me on July 26th for Clients & Cash. ~~~ Every person on this planet should be able to talk about their money and income with pride if they so wish. I'm so sick of this toxic narrative circling in the world of marketing that talking about how much money you've made is gross and cocky and manipulative and this whole argument that oh you shouldn't use money as a marketing technique. This conversation is so ugly and I'm seeing it everywhere right now so I have to add my two cents. Yes I love income transparency. But more than anything, I believe women especially deserve to be proud of their accomplishments and be able to share them online without other people, specifically other women, tearing them down for it.   Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!    Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book

If you listened last week, you would have heard all about my new business venture - Mackenzie Studios. Part of that business is starting new socials, so I thought it would be a good idea to document the process of starting an Instagram account from scratch. Here are my 7 tips for starting an Instagram account from 0: Make a business plan to understand your goals and audience Give yourself a good pre launch period Focus on good content and lean into storytelling to captivate a new audience Start by posting a good amount of posts in the first 3 days to establish a good catalogue of posts and then get back into a regular posting schedule that works for you Collaborate with others Get on other platforms Allocate a budget for paid ads   Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!   Other podcast episodes mentioned: Last weeks episode on my new business My Marketing Strategy Episode   Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book

In this week's episode I'm sharing the story of how I started my new business! I can't wait to share more about Mackenzie Studios and what it takes to build a content lifestyle studio.   Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/   Sign up for my courses: https://www.ellenmackenzie.com/courses   Buy my book: https://www.ellenmackenzie.com/book  

I've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to  dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract.   Mentioned in this episode: My episode on my Strategy for 2023   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen