Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

This is a topic that I think doesn't get talked about enough, and I think by not talking about it, this is giving our clients agency over the we run OUR businesses. This is not ok and in this episode I talk through my 5 strategies to make setting boundaries with your clients that little bit easier. And no, it's not just putting the boundaries in place from the start - I'll talk through some real life experiences I've had, with having to introduce boundaries to my clients when they're already established with me.   My 5 Strategies are: Be firm from the beginning Utilise your contract Get comfortable with saying no. Ask yourself, is this really urgent? (so often it's just our own guilt getting in the way and it's not even the client) Address the issue with the client: explain politely but firmly Last resort: find new clients   I hope you enjoy this one, and that it helps you add some safeguards in place for yourself and your business.   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen  

You guys LOVED the last episode I did on outsourcing, so I thought that because there have been changes to my team since, now would be a good time to revisit this topic with an update as well. I know outsourcing work can be daunting, and something we try to avoid as business owners. But trust me when I say, when you get the right people in your team, it only means good things for your business. You all know I've got my OG, day 1 Girlie, Fleur and then Hannah (who's been with me for over a year now), but as I've been growing my business and changing my focus, I've brought some new players into the game. I hope you enjoy this episode on outsourcing as much as the other one!   Mentioned in this episode: My previous episode on Outsourcing My episode with Milli from Bare Social Agency   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen

All of my students should be listening to this episode! If you think choosing a niche is going to save your business, think again! I'm very anti-choosing a niche, and I can speak to this from the comfort of my very successful Social Media Management business! No brag, just facts! Time and time again I see people stressing over choosing a niche, to a point where it's stopping them from starting their business, and that's the worst thing you could be doing as a Social Media Manager right now! I've been wanting to do this topic for awhile now, so I'm so excited to be chatting about my niching journey (or lack there of) on today's episode.   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen  

Please note: This episode is audio lifted from a recorded zoom session that was done live in my Dishing Up Digital: Insiders Club Facebook group. It involved some visual support where I was sharing my screen, however we think we've managed to edit this in such a way that means you're not missing too much. For those of you who are students and are in the Facebook group, you can search Live Q&A - November, should you wish to watch the video recording.  For those of you who would like to join the Dishing Up Digital school and get automatic entry to the Facebook group, you can join here.   Questions covered in this episode are: Should I charge an extra fee for brand new clients who have no existing social media pages How I organise my own Instagram content How to edit and schedule client reels (and how to download audio to use third part editors) Pitching: getting blind discovery calls and when to follow up on cold pitches You definitely want your pen & paper for this one! And incase you forgot them, here the the links to different tools and courses mentioned: Join the Dishing up Digital School My Get the Gram course  Get the link to my FREE WEBINAR here! https://www.capcut.com/  https://inflact.com/ https://ssstik.io/en  ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Work with Ellen  

Guys, I'm preaching to myself in this episode! I know so many of you will need to hear what I have to say in this episode, and as you'll hear, it turns out I needed this message myself! This is a great one to soak up, and I'd definitely recommend having your notebook at the ready. We've all got to start somewhere when it comes to taking that big leap of starting a new business, and for a lot of us overcoming the fear of the unknown, of failure, of so many things, is where we need to start.   Mentioned in this episode: My Book: B*tch Power Previous Podcast Episode: How I plan to Retire at the Age of 35   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Are you a freelance business owner or contractor who finds it really hard to take holidays? Or have you not quite taken the plunge into it, and one of the reasons is you're worried about being able to take a break? Well, then this is the perfect episode for you. The week this episode releases, I'm off on a long awaited holiday to the UK for 4 weeks. Join me as I go through my process for preparing for this as well as things I learnt from the last time I did this.  My 5 tips for preparing for a holiday are: Get as much done in advance as possible Bring in support Create white space for while you're away Clear communication with clients Don't feel guilty for taking a break Everyone deserves a break and I hope this episode can help you be on your way to achieving that!    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Are you a Social Media Manager or in a similar service based industry? Then discovery calls are something that you probably should be doing with potential clients. Discovery calls are a great way to give your potential client an in-depth overview of what working with you will be like, and in return, it should also tell you what you client will be like to work with. This is your groundwork in setting up a great relationship.   Want my tips on making great Discovery Calls? My top 5 tips are:   Don't script it Optional: create a short PDF or audit Change your mindset: you're having a chat with a friend about something you love You don't have to know the answer to everything Remember your value   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

You may, or may not, know that I had a TikTok video go viral. I got 1.7 million viewers! This resulted in: 270,000 Likes 4,500 Comments 24,000 Shares 21,000 Saves And while these are great results, did this result in sales of my book or new students paying for my course?    In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breaking down why these results aren't all rainbows & unicorns. Enjoy this one guys!   Mentioned in the episode: Youtube Video of Tara Cutting her Hair TikTok where I say "you pay for my talent" TikTok  of me "popping champagne in a hotel bed" TikTok Strategy podcast episode with Maureens Marketing   ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Booking a trip to a day spa with my friend is what inspired this episode for me. The way it all worked and the service we received, really made me appreciate what I was getting and, more importantly, made me want to keep coming back and sending my money their way.  So, lets take these lessons from the day spa experience and apply them to customer service in general for us as online business owners to help you get reoccurring customers. In this episode, we learn: to offer packages that solve pain points to personalise the process to build a connection and keep them as customers and get feedback   Previous podcast episode mentioned: Value Based Pricing    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Guys! Remember how I wrote my book B*tch Power and released it earlier this year? Well, now you get to hear all about the process involved with writing and self-publishing a book. It was a life long goal & dream of mine to write my own book. I still love physical books and I wanted to put one out in the world.  In this episode, I walk you through the 7-steps/tips when it comes to potentially writing your own book. Mentioned in this episode: How I Self-Published my First Book   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen