Dishing Up Digital with Ellen Mackenzie

Gain early-bird access to my Social Media Summit Here: https://www.ellenmackenzie.com/Social-Media-Manager-Summit   Today's episode is a practical and insightful one for my fellow Social Media Managers. We are talking about client post organisation, scheduling content, why I don't lean towards using scheduling apps and how I manage the realm of manually posting for my clients. I hope this episode is helpful for you. I would love to hear how you manage your posts for clients and if you are finding any apps particularly good.  As always, I would love it if you could review the podcast on Apple and subscribe to it. I always welcome your feedback, and look forward to hearing from you in my Instagram DMs. Have a great week everyone! Ellen xx   Follow Ellen on: Instagram TikTok Visit Ellen's Website Buy Ellen's Book: B.I.T.C.H Power

Today's podcast is for those who are new here and haven't quite managed to get through the back catalogue, but also I think long time listeners may find this reminder good. I'm re-hashing my journey and how I got from the bottom to where I am today. For those who think I've always had $5, $10, $20K months, this one is for you! Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!    Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book  

Come to my free Live Webinar! Last year I only held ONE free live webinar. You don't want to miss out on this rare opportunity! So join me on July 26th for Clients & Cash. ~~~ Every person on this planet should be able to talk about their money and income with pride if they so wish. I'm so sick of this toxic narrative circling in the world of marketing that talking about how much money you've made is gross and cocky and manipulative and this whole argument that oh you shouldn't use money as a marketing technique. This conversation is so ugly and I'm seeing it everywhere right now so I have to add my two cents. Yes I love income transparency. But more than anything, I believe women especially deserve to be proud of their accomplishments and be able to share them online without other people, specifically other women, tearing them down for it.   Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!    Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book

If you listened last week, you would have heard all about my new business venture - Mackenzie Studios. Part of that business is starting new socials, so I thought it would be a good idea to document the process of starting an Instagram account from scratch. Here are my 7 tips for starting an Instagram account from 0: Make a business plan to understand your goals and audience Give yourself a good pre launch period Focus on good content and lean into storytelling to captivate a new audience Start by posting a good amount of posts in the first 3 days to establish a good catalogue of posts and then get back into a regular posting schedule that works for you Collaborate with others Get on other platforms Allocate a budget for paid ads   Thanks so much for listening. As always I would love it if you could subscribe to my podcast on the platform you're listening. If you're on Apple Podcasts, I would appreciate a review!   Other podcast episodes mentioned: Last weeks episode on my new business My Marketing Strategy Episode   Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/ Sign up for my courses: https://www.ellenmackenzie.com/courses Buy my book: https://www.ellenmackenzie.com/book

In this week's episode I'm sharing the story of how I started my new business! I can't wait to share more about Mackenzie Studios and what it takes to build a content lifestyle studio.   Come follow me on Instagram: https://www.instagram.com/ellenmackenziee/   Sign up for my courses: https://www.ellenmackenzie.com/courses   Buy my book: https://www.ellenmackenzie.com/book  

I've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to  dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract.   Mentioned in this episode: My episode on my Strategy for 2023   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen

This is a topic that I think doesn't get talked about enough, and I think by not talking about it, this is giving our clients agency over the we run OUR businesses. This is not ok and in this episode I talk through my 5 strategies to make setting boundaries with your clients that little bit easier. And no, it's not just putting the boundaries in place from the start - I'll talk through some real life experiences I've had, with having to introduce boundaries to my clients when they're already established with me.   My 5 Strategies are: Be firm from the beginning Utilise your contract Get comfortable with saying no. Ask yourself, is this really urgent? (so often it's just our own guilt getting in the way and it's not even the client) Address the issue with the client: explain politely but firmly Last resort: find new clients   I hope you enjoy this one, and that it helps you add some safeguards in place for yourself and your business.   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen  

You guys LOVED the last episode I did on outsourcing, so I thought that because there have been changes to my team since, now would be a good time to revisit this topic with an update as well. I know outsourcing work can be daunting, and something we try to avoid as business owners. But trust me when I say, when you get the right people in your team, it only means good things for your business. You all know I've got my OG, day 1 Girlie, Fleur and then Hannah (who's been with me for over a year now), but as I've been growing my business and changing my focus, I've brought some new players into the game. I hope you enjoy this episode on outsourcing as much as the other one!   Mentioned in this episode: My previous episode on Outsourcing My episode with Milli from Bare Social Agency   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen

All of my students should be listening to this episode! If you think choosing a niche is going to save your business, think again! I'm very anti-choosing a niche, and I can speak to this from the comfort of my very successful Social Media Management business! No brag, just facts! Time and time again I see people stressing over choosing a niche, to a point where it's stopping them from starting their business, and that's the worst thing you could be doing as a Social Media Manager right now! I've been wanting to do this topic for awhile now, so I'm so excited to be chatting about my niching journey (or lack there of) on today's episode.   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Buy Ellen's book: B.I.T.C.H Power Follow Ellen on TikTok Work with Ellen  

Please note: This episode is audio lifted from a recorded zoom session that was done live in my Dishing Up Digital: Insiders Club Facebook group. It involved some visual support where I was sharing my screen, however we think we've managed to edit this in such a way that means you're not missing too much. For those of you who are students and are in the Facebook group, you can search Live Q&A - November, should you wish to watch the video recording.  For those of you who would like to join the Dishing Up Digital school and get automatic entry to the Facebook group, you can join here.   Questions covered in this episode are: Should I charge an extra fee for brand new clients who have no existing social media pages How I organise my own Instagram content How to edit and schedule client reels (and how to download audio to use third part editors) Pitching: getting blind discovery calls and when to follow up on cold pitches You definitely want your pen & paper for this one! And incase you forgot them, here the the links to different tools and courses mentioned: Join the Dishing up Digital School My Get the Gram course  Get the link to my FREE WEBINAR here! https://www.capcut.com/  https://inflact.com/ https://ssstik.io/en  ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Work with Ellen