Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

In this episode I'm sharing some of my current marketing strategies I use within my business. I share these in the hopes they're ideas you can take away and challenge yourself to look at your own business differently, or just give you some new fresh ideas. There's nothing I love more than a changing algorithm and figuring out how to best market my way around that. It definitely helps keep the day to day of my business interesting and fresh.   I'd love to hear what your takeaways are from this episode, so let me know what you think you'll implement into your own marketing strategy this year.    Enjoy the episode!   ~~~     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Have you ever had anyone tell you or your partner that you shouldn't be following your career goals, or live somewhere where the majority of people you meet don't understand the value of a Social Media Manager? Well, then this is the episode for you! This week I am talking to Anastasia from Mountain Sass Media, who not only went through the above, but smashed her own goals and proved all the doubters wrong. We talk about having boundaries with clients, sorting your own mindset, and her favourite milestones to date. Anastasia also chats about how the Dishing Up Digital school helped her with her business. I loved this chat with Anastasia, and I'm sure you will too, ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

A recent 6 second TikTok video I posted inspired me to do this episode. The TikTok was super popular and made me realise you probably want more of this content in longer form. So, here you are, an episode all about Social Media Strategy.  I break this down in 2 parts. The first is about strategy - what it is, are you already doing it, how to improve and mistakes to avoid. I go through some strategies I’ve had to apply to my own social media, as we always need the reminder that the strategy needs time to work!  The second part is key steps that you should be including when writing your social media strategy. You don’t want to miss this episode! ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen    

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash   ~~~ Today I chat to Adriana about her interesting ride to becoming a Social Media Manager. She started micro-influencing in Portugal and then thought she had to get "a real career" and went to College to study for being a Pharmacist. But reality soon hit and her priorities changed. Listen to find out how she made the transition along with how the Dishing Up Digital school helped get her there - it may not be what you think!   Please give Adriana a follow on her (beautiful) instagram: https://www.instagram.com/adrianarsilva.va/  ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash  ~~~ Today's episode is an interview with the amazing Milli from Bare Social Agency. She drops some serious truth bombs on growing/scaling/starting your business and also her best strategies for booking clients. All this and she's actually a student of mine. I'm so proud of her growth and she has a great testimony about how the Dishing Up Digital School can work for you.    Make sure you follow Milli's Instagram: https://www.instagram.com/baresocialagency/ ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash On today's episode I take you through one of my premium client's social media management packages. You'll learn about the core services that are included as well as the extras they get to create my Premium Package.  At the end of the episode, I'll also divulge why I can charge these prices and how I got the confidence to charge them as well.   Enjoy the episode, and let me know if this encourages you to increase your own prices!   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Join the Dishing Up Digital School Work with Ellen

Today's episode is a deep and honest conversation around my experience with burnout and therapy.   Follow me on Instagram here - https://www.instagram.com/ellenmackenziee/   Follow me on TikTok - https://www.tiktok.com/@ellenmackenzieee  

This episode is brought to you by B.I.T.C.H Power - the book that is a woman's guide to shattering glass ceilings, building empires, making money & changing the world: Purchase from Amazon here: https://www.amazon.com/dp/0473664798     In this episode I talk to Te Kahukura Boynton (Te Whakatōhea, Ngāti Kahunhunu, Tūhoe) who is otherwise know as Maori Millionaire. Te Kahukura is a law student, entrepreneur, podcaster, and content creator, who is actively pursuing financial and personal growth. And she's only 19 years old! We discuss getting started with social media and what platform to kick things off with, what age she learnt to "grow money" and some great advice for any young entrepreneurs starting their journey. This episode with Te Kahukura is one not to be missed, her kaupapa (mission) is inspiring and she's going to do great things in life!   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get across Te Kahukura/Maori Millionaire's socials here: Linktree Listen to the Maori Millionaire interview Ellen for her podcast here  Work with Ellen Connect with Ellen on Instagram  

BUY MY BOOK HERE: https://www.amazon.com/dp/0473664798   In this episode, well, it's pretty self explanatory, I'm going to read the first chapter of my new book. Argh! I still can't believe I'm saying those words! Due to the multitude of questions I've received about how I wrote the book, the publishing process, the writing process etc, I'll also do a bit of a chat at the end as well and hopefully answer a few questions.   B.I.T.C.H POWER - a woman's guide to shattering glass ceilings, building empires, making money & changing the world.It's time to flip "bitch" on the head and join the wave of women reclaiming the word that was once used to insult us. This is the book to uplift and empower women, to start a revolution and to change the statistics. ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Follow Tara Mackenzie (my sister and book cover creator) on Instagram @tardaeda Follow Cara Alwill (Author and Coaching Queen) on Instagram @thechapagnediet Work with Ellen Connect with Ellen on Instagram  

Sign up for the Dishing up Digital School HERE   This is another live training from my Dishing Up Digital members group. It was recorded in September 2021 for reference.   In this episode I talk about 5 things I wish I knew before starting my business and the mistakes to avoid. I discuss everything from creating unrealistic expectations for clients to questioning 'am I actually good enough'? It's another case of - learn from Ellen! Let me know if you can relate to any of the things I talk about and how you've turned them around for your business, or if you're on the journey about to start your business - have you done any of these already? ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  More information on the Dishing Up Digital School can be found HERE How to Become a Social Media Manager - my free webinar SIGN UP Work with Ellen Connect with Ellen on Instagram