Dishing Up Digital with Ellen Mackenzie

Guys, I'm preaching to myself in this episode! I know so many of you will need to hear what I have to say in this episode, and as you'll hear, it turns out I needed this message myself! This is a great one to soak up, and I'd definitely recommend having your notebook at the ready. We've all got to start somewhere when it comes to taking that big leap of starting a new business, and for a lot of us overcoming the fear of the unknown, of failure, of so many things, is where we need to start.   Mentioned in this episode: My Book: B*tch Power Previous Podcast Episode: How I plan to Retire at the Age of 35   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Are you a freelance business owner or contractor who finds it really hard to take holidays? Or have you not quite taken the plunge into it, and one of the reasons is you're worried about being able to take a break? Well, then this is the perfect episode for you. The week this episode releases, I'm off on a long awaited holiday to the UK for 4 weeks. Join me as I go through my process for preparing for this as well as things I learnt from the last time I did this.  My 5 tips for preparing for a holiday are: Get as much done in advance as possible Bring in support Create white space for while you're away Clear communication with clients Don't feel guilty for taking a break Everyone deserves a break and I hope this episode can help you be on your way to achieving that!    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Are you a Social Media Manager or in a similar service based industry? Then discovery calls are something that you probably should be doing with potential clients. Discovery calls are a great way to give your potential client an in-depth overview of what working with you will be like, and in return, it should also tell you what you client will be like to work with. This is your groundwork in setting up a great relationship.   Want my tips on making great Discovery Calls? My top 5 tips are:   Don't script it Optional: create a short PDF or audit Change your mindset: you're having a chat with a friend about something you love You don't have to know the answer to everything Remember your value   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

You may, or may not, know that I had a TikTok video go viral. I got 1.7 million viewers! This resulted in: 270,000 Likes 4,500 Comments 24,000 Shares 21,000 Saves And while these are great results, did this result in sales of my book or new students paying for my course?    In this episode, I go over what I think are some tips to help you achieve your own viral video, as well as breaking down why these results aren't all rainbows & unicorns. Enjoy this one guys!   Mentioned in the episode: Youtube Video of Tara Cutting her Hair TikTok where I say "you pay for my talent" TikTok  of me "popping champagne in a hotel bed" TikTok Strategy podcast episode with Maureens Marketing   ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Booking a trip to a day spa with my friend is what inspired this episode for me. The way it all worked and the service we received, really made me appreciate what I was getting and, more importantly, made me want to keep coming back and sending my money their way.  So, lets take these lessons from the day spa experience and apply them to customer service in general for us as online business owners to help you get reoccurring customers. In this episode, we learn: to offer packages that solve pain points to personalise the process to build a connection and keep them as customers and get feedback   Previous podcast episode mentioned: Value Based Pricing    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Guys! Remember how I wrote my book B*tch Power and released it earlier this year? Well, now you get to hear all about the process involved with writing and self-publishing a book. It was a life long goal & dream of mine to write my own book. I still love physical books and I wanted to put one out in the world.  In this episode, I walk you through the 7-steps/tips when it comes to potentially writing your own book. Mentioned in this episode: How I Self-Published my First Book   ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

In this episode I'm sharing some of my current marketing strategies I use within my business. I share these in the hopes they're ideas you can take away and challenge yourself to look at your own business differently, or just give you some new fresh ideas. There's nothing I love more than a changing algorithm and figuring out how to best market my way around that. It definitely helps keep the day to day of my business interesting and fresh.   I'd love to hear what your takeaways are from this episode, so let me know what you think you'll implement into your own marketing strategy this year.    Enjoy the episode!   ~~~     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

Have you ever had anyone tell you or your partner that you shouldn't be following your career goals, or live somewhere where the majority of people you meet don't understand the value of a Social Media Manager? Well, then this is the episode for you! This week I am talking to Anastasia from Mountain Sass Media, who not only went through the above, but smashed her own goals and proved all the doubters wrong. We talk about having boundaries with clients, sorting your own mindset, and her favourite milestones to date. Anastasia also chats about how the Dishing Up Digital school helped her with her business. I loved this chat with Anastasia, and I'm sure you will too, ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen

A recent 6 second TikTok video I posted inspired me to do this episode. The TikTok was super popular and made me realise you probably want more of this content in longer form. So, here you are, an episode all about Social Media Strategy.  I break this down in 2 parts. The first is about strategy - what it is, are you already doing it, how to improve and mistakes to avoid. I go through some strategies I’ve had to apply to my own social media, as we always need the reminder that the strategy needs time to work!  The second part is key steps that you should be including when writing your social media strategy. You don’t want to miss this episode! ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen    

Sign up for my new LIVE free webinar happening on March 21st: https://www.ellenmackenzie.com/clients-and-cash   ~~~ Today I chat to Adriana about her interesting ride to becoming a Social Media Manager. She started micro-influencing in Portugal and then thought she had to get "a real career" and went to College to study for being a Pharmacist. But reality soon hit and her priorities changed. Listen to find out how she made the transition along with how the Dishing Up Digital school helped get her there - it may not be what you think!   Please give Adriana a follow on her (beautiful) instagram: https://www.instagram.com/adrianarsilva.va/  ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Connect with Ellen on Instagram Follow Ellen on TikTok Join the Dishing Up Digital School Work with Ellen