Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

  Please note that this episode is lifted from a live recording in my Dishing Up Digital group and does have slides attached that are sometimes referred to. However, I do read these out so you're not missing out!     For any business owner, increasing your prices can be a hard area to navigate. It's good to remember that increasing your prices is key to building a consistent and sustainable business. We often avoid raising our prices out of fear people will say no: and yep, it happens! There has to be a balance of creating prices that cover your expenses and contribute to your profit, as well as listening to your gut and having a price that is within your level of comfort.   In this episode, I go over the following in order to help your increase your prices: Why to do it When to do it How to do it  ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  More information on the Dishing Up Digital School can be found HERE How to Become a Social Media Manager - my free webinar SIGN UP Work with Ellen Connect with Ellen on Instagram  

Have your notebook at the ready, as there are so many 'Gold Nuggets' dropped in this episode that you'll want to have them to reflect on later!   Maureen is a US based Social Media Strategist, who helps entrepreneurs build their personal brand online to grow their following. Her main social channel is TikTok and she takes us through how she grew her following on that platform as well as how she consistently gets client leads organically from it. Maureen has great advice around being organised with your content, as well as how to create and build up your own back log of content ready to go.   Did I mention she's also achieved all this at the age of 18! Listen now, to hear her journey, why she got banned from Etsy, and the lightbulb moment when she realised she may not need a College degree after all.  ~~~ Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Follow Maureen on TikTok Follow Maureen on Instagram Work with Ellen Connect with Ellen on Instagram  

  Yes, I'm jumping on the bandwagon and telling you how much money I made in 2022.  In this episode I'll tell you what my total revenue is for 2022, and then how much of that then goes on expenses. I'll go through my full product suite and they contribute to my revenue. Please note that this podcast was also recorded for my You Tube channel, so keep an eye out on that for the visual version.   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! See more info on my courses HERE Work with Ellen Connect with Ellen on Instagram  

  I. WROTE. A. BOOK! You best believe I'm screaming this from the rooftops, and I'm not even sorry about it. It's not surprise that this episode is all about the book, a bit of my process and what you can expect from it. Have a listen, tell me what you think, and get on the waitlist (link below) for MY BOOK!    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! View the cover of my book on instagram HERE. Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle.   In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked away from me (ahem, boyfriend, ahem). But also, how good is avoiding that afternoon slump with a little nap!     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! Get my current Instagram Marketing eBook HERE Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves.    Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice on getting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to avoid.   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  See what Silvia's up to on Instagram Have a look at Silvia's Youtube channel Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  It's one thing to start a business, it's another to keep it growing. Today we are talking about how to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your business and get bigger, but there are only so many hours in a day, and there are only so many clients you can work with. This is where most entrepreneurs hit a ceiling and they feel like they can't go any further.   In this episode, I am going to go over how to smash through that block and keep scaling your business. And of the 6 core areas to focus on, I'm going to go over Premium Pricing, Crafting an Offer Suite, Marketing & Visibility and Outsourcing. The full list of 6 is: Premium Pricing Crafting an Offer Suite Marketing & Visibility Outsourcing Systems & Scheduling Mindset & Confidence   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going ahead to being disappointed by the quality of programmes that I've spent thousands on. In this episode, I'm going to talk through my experiences and by doing so, just bring awareness to things to be on the look out for when you're looking and shopping around for an online course to invest in. And also, I would like this to be educational for those looking to go into the coaching industry, or those who already are, to learn from people's mistakes and to hear what it's like from a user experience. Enjoy this one guys, and let me know what you think!   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Watch my podcast interview with Vanessa Lau here Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  Lately, I've talked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offering seasonal packages, bonuses & discounts A.B.S - Always Be Selling (and I cover the Marketing Rule of 7) Focusing your marketing & selling on solutions and outcomes   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sign up to get the link to the replay of my webinar: How to Become a Social Media Manager Website recommended: Sprout Social Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching  social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines... ...and that's mindset.   In this episode I talk about the screw up I had in my business the other week. I've decided to dissect what went wrong and talk about how I've developed a mindset to work through my failures, no matter how embarrassing or horrible they are.  The topics we cover: My Webinar mistake How to reposition the idea of failure My 3 practical steps for changing your mindset (including some great book recs)   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sing up to get the link to the replay of my webinar: How to Become a Social Media Manager Books recommended: Mindset by Dr Carol Dweck, The Subtle Art of not Giving a F*ck by Mark Manson, Girl on Fire by Cara Alwill Leyba Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram