Dishing Up Digital with Ellen Mackenzie

If you've followed me for a while, you may be surprised to learn how many hours I actually do in a typical week! I'm very vocal about taking time for self care, finishing the work day early or going to the movies in the middle of the day on a Wednesday - but, I do still put in the full time hustle.   In this short and sweet episode, I go through the variations in my working weeks, working in the weekend, and those times where I don't listen to my own advice and have to have my laptop yanked away from me (ahem, boyfriend, ahem). But also, how good is avoiding that afternoon slump with a little nap!     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Get on the waitlist for my BOOK! Get my current Instagram Marketing eBook HERE Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

Today I talk to Silvia Pinho who is a freelance Social Media Manager and Online Educator from Portugal. She's a lover of all things cats, Disney and video games. She helps small business owners make social media fun, all while helping her fellow freelancers get more clients for themselves.    Silvia chats to us about her Upwork journey (nearly 10 years!) and gives us some great advice on getting started with Upwork, dealing with imposter syndrome, as well as some common mistakes to avoid.   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  See what Silvia's up to on Instagram Have a look at Silvia's Youtube channel Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  It's one thing to start a business, it's another to keep it growing. Today we are talking about how to scale your service based business without burning yourself out or starting to hate your job. This is a trap that so many service-based entrepreneurs can easily fall into. You start off with your client's project and you get paid for it. And it's exciting to be getting paid for your creative work at first, however at some point you hit a ceiling and realise that you do want to grow your business and get bigger, but there are only so many hours in a day, and there are only so many clients you can work with. This is where most entrepreneurs hit a ceiling and they feel like they can't go any further.   In this episode, I am going to go over how to smash through that block and keep scaling your business. And of the 6 core areas to focus on, I'm going to go over Premium Pricing, Crafting an Offer Suite, Marketing & Visibility and Outsourcing. The full list of 6 is: Premium Pricing Crafting an Offer Suite Marketing & Visibility Outsourcing Systems & Scheduling Mindset & Confidence   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  This is an episode I've wanted to do for a while, but have been avoiding. I have literally recorded a whole podcast on it and deleted it without posting it! But, at the end of the day, I feel really called to talk about this because I am part of the coaching industry and I have purchased many courses & programmes online, which means I have experienced a lot. Everything from being refused a refund when an international retreat wasn't going ahead to being disappointed by the quality of programmes that I've spent thousands on. In this episode, I'm going to talk through my experiences and by doing so, just bring awareness to things to be on the look out for when you're looking and shopping around for an online course to invest in. And also, I would like this to be educational for those looking to go into the coaching industry, or those who already are, to learn from people's mistakes and to hear what it's like from a user experience. Enjoy this one guys, and let me know what you think!   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Watch my podcast interview with Vanessa Lau here Enroll for my Scale on Social Mastermind course here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  Lately, I've talked a lot about mindset and confidence on the podcast. Today, I wanted to talk about strategy and actionable steps to book clients, to grow our business, to sell more of our services or product. In this episode, I'll share 3 key strategies on how to increase your sales, and how I've used these sales techniques successfully in my own business. The topics we cover: Offering seasonal packages, bonuses & discounts A.B.S - Always Be Selling (and I cover the Marketing Rule of 7) Focusing your marketing & selling on solutions and outcomes   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sign up to get the link to the replay of my webinar: How to Become a Social Media Manager Website recommended: Sprout Social Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

When it comes to starting a social media business, your first steps might be setting up an instagram page, researching  social media strategy, maybe registering an LLC or finding out information on taxes. Maybe you start a website and decide you need to learn more about branding. All of these are great things, but there's one thing people often forget to educate themselves on when starting a busines... ...and that's mindset.   In this episode I talk about the screw up I had in my business the other week. I've decided to dissect what went wrong and talk about how I've developed a mindset to work through my failures, no matter how embarrassing or horrible they are.  The topics we cover: My Webinar mistake How to reposition the idea of failure My 3 practical steps for changing your mindset (including some great book recs)   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Sing up to get the link to the replay of my webinar: How to Become a Social Media Manager Books recommended: Mindset by Dr Carol Dweck, The Subtle Art of not Giving a F*ck by Mark Manson, Girl on Fire by Cara Alwill Leyba Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about her growth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover: Lisa's niching journey and choosing a niche We talk pricing! What she started out charging, vs now Highs & lows of the SMM industry   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Check out Lisa's Instagram page here: Social Cosmos Watch the replay of my FREE WEBINAR here: How to Become a Social Media Manager Download some freebies to help start your SMM journey here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first  clients SIGN UP HERE!   In this episode we are talking all about taking your side hustle and turning it into a full time hustle. I'll go over the steps to take you there and chat about how I applied them in my journey to full-time. The 5 Steps I cover are: Get up close and personal with your bank account Make a solid plan Dedicate the majority of your time to pitching and networking Be disciplined Surround yourself with positive like minded people - joining courses, communities & masterminds   Books Mentioned: Chillpreneur - By Denise Duffield-Thomas Get Rich, Luck Bitch - By Denise Duffield-Thomas We Should all be Millionaires - By Rachel Rodgers   Podcasts Mentioned: The Chillpreneur Podcast (Erin May Henry) She Means Business Show (Carrie Green) Hello Seven Podcast (Rachel Rodgers) Jereshia Said (Jereshia Hawk) Girls That Invest     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  My very first podcast episode: Dishing Up Digital Episode 1 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

If you think you need to grow your confidence before starting your own business, think again!   In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.   The topics I cover this week are: "Fake it till you make it" My one strategy for helping with confidence The evolution of my business the more my confidence grows     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Podcast Episode on Being an Introvert in Business Podcast Episode on How Imposter Syndrome is Robbing You Greys Anatomy Episode with Superman Pose: Season 11, Episode 14 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.    In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area, the processes I have in place to be prepared for this and tips & tricks on how to react in these situations.   The topics I cover this week are: How many times I've been "fired" How to react in these situations Why losing a client is totally normal    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram