Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

  In this episode I talk to Lisa from Social Cosmos. Lisa is a student of mine who has successfully turned Social Media Management into a full time career. We chat about her growth as a Social Media Manager, and her tips and advice on getting started. Lisa has some great advice on carving out your own niche, but not letting it define you while you still need clients! The topics we cover: Lisa's niching journey and choosing a niche We talk pricing! What she started out charging, vs now Highs & lows of the SMM industry   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Check out Lisa's Instagram page here: Social Cosmos Watch the replay of my FREE WEBINAR here: How to Become a Social Media Manager Download some freebies to help start your SMM journey here Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

Join my FREE webinar on How to Become a Social Media Manager - price, package & pitch your way to $5K months. We'll be diving into... How to position yourself as an EXPERT in the social media management space (even with NO experience) Package & price your services so they’re IRRESISTIBLE and get an easy "YES!" from potential clients How to send the perfect pitch and land your first  clients SIGN UP HERE!   In this episode we are talking all about taking your side hustle and turning it into a full time hustle. I'll go over the steps to take you there and chat about how I applied them in my journey to full-time. The 5 Steps I cover are: Get up close and personal with your bank account Make a solid plan Dedicate the majority of your time to pitching and networking Be disciplined Surround yourself with positive like minded people - joining courses, communities & masterminds   Books Mentioned: Chillpreneur - By Denise Duffield-Thomas Get Rich, Luck Bitch - By Denise Duffield-Thomas We Should all be Millionaires - By Rachel Rodgers   Podcasts Mentioned: The Chillpreneur Podcast (Erin May Henry) She Means Business Show (Carrie Green) Hello Seven Podcast (Rachel Rodgers) Jereshia Said (Jereshia Hawk) Girls That Invest     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  My very first podcast episode: Dishing Up Digital Episode 1 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

If you think you need to grow your confidence before starting your own business, think again!   In this episode we are talking all about CONFIDENCE. And how confidence in your busines and/or services directly leads to more profit. I'll share some of my personal struggles with self confidence as well as some of my best strategies to grow your own confidence.   The topics I cover this week are: "Fake it till you make it" My one strategy for helping with confidence The evolution of my business the more my confidence grows     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Podcast Episode on Being an Introvert in Business Podcast Episode on How Imposter Syndrome is Robbing You Greys Anatomy Episode with Superman Pose: Season 11, Episode 14 Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

  Armed with a cup of tea for this episode, I am ready to spill some tea! It's a juicy episode, but also one that shows my growth over my 4 years in my Social Media Management business.    In this episode I discuss how many times I've been FIRED as a Social Media Manager, how many times I've lost a client and how to navigate that situation. This was always one of my biggest fears when I first got started - young Ellen just wanted to keep all her clients! Listen to how I've grown in this area, the processes I have in place to be prepared for this and tips & tricks on how to react in these situations.   The topics I cover this week are: How many times I've been "fired" How to react in these situations Why losing a client is totally normal    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Dishing Up Digital School Work with Ellen Connect with Ellen on Instagram  

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share about what a UGC Creator is, what UGC looks like compared with traditional marketing content (magazines, billboards etc), and how you can get started and turn it into a career. I discuss a little about my own UGC Creator journey and how it works within my business today, and we finish up with some tips for being successful in the UGC field.    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Video & photo editing software mentioned: InShot, CapCut, vsco Work with Ellen Connect with Ellen on Instagram  

Yes, I plan to retire at the age of 35!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share how I plan to reach my goal of retiring at the age of 35. It might not be a typical "retirement", but it will be a great way to live with financial independence. I'll give you an inside look into my reasoning for this as well as my journey so far and how it looks for future me.   The topics I cover this week are: a bit about the F.I.R.E concept Why and how I was motivated to start my own business What I invest in*   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Buy the Girls That Invest book here (you wont regret owning this book) More about the F.I.R.E concept: Financial Independence, Retire Early Work with Ellen Connect with Ellen on Instagram     *Please remember that I am not a financial advisor and am just sharing my own personal journey in investing. I recommend talking to a professional should you require advice regarding your own personal financial situation.

I'm back with Season 2 of the Dishing Up Digital podcast!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode, I share my profit for the month of August, which happens to be my biggest month of profit for my little business to date. I also go over the results of my 30 day reels challenge, which definitely had some...challenges!    The topics I cover are: The results of my 30 Day Reels Challenge Why I decided to do this challenge Was it worth it And what my strategy is moving forward   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:   Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Scale On Social

 If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.     Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're thinking about hiring your first team member. This has been a real journey for me, and I've picked up a lot of tips and advice through this process myself, so today, I am going to be giving you guys some guidance and direction on how to start outsourcing so you can scale your business!    In this episode, you'll discover… What kind of roles you can potentially hire for your business The flexibility around contractors over employees Why experience is so valuable  A timeline of all the hires in my business How I pay my contractors    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months!   In this episode, you'll discover… Having confidence in prices and packages Crucial steps of scaling  Organization: setting up your business internally  Prioritizing your business Leveraging different revenue streams   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line!   In this episode, you'll discover… The key difference between a proposal and a pitch What I include in a pitch to potential clients When to use each document Sending professional pitches and proposals  How to outline price and deliverables    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee