Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this value.   In this episode, you'll discover… The curation of images and graphics Community management and engagement Ad management  When to start charging premium prices When to begin offering premium services    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and fast-track your own business.   In this episode, you'll discover… Admitting to not knowing everything  Overcoming pressure and implementing boundaries  Is niching down the key in the beginning? When to outsource Investing in yourself   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop   Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase. You don't want to have to be sending so many cold pitches every week and instead have potential clients reaching out to you. In this episode, I want to dive into my top four tips for generating more leads for your business; these are what I have found the most helpful for my business journey.    In this episode, you'll discover… Nailing an IG brand How to build out your business with referrals  The importance of exposure Collaborating and using your network How to most effectively use the above strategies    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.   In this episode, you'll discover… Navigating the TikTok algorithm  The effects social media can have on your mindset Setting up your TikTok for success Luck & does it play into going viral on TikTok Critical differences between TikTok & Instagram    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on algorithms, and why we can get creative burnout.  In this episode, you'll discover… Where I've been the past month!  Resetting your mindset to tackle new things in your business Why switching off supports creativity  A new project I'm working on  Taking time off to boost productivity and inspiration Creative burnout  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security.  Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps.    In this episode, you'll discover… How to start building financial security  What investing looks like  Why it's important to plan your retirement Breaking the stigma around investing  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)   In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any workload burnout. You can still have an enjoyable trip with some planning involved, so tune in to learn how.    In this episode, you'll discover… What taking time off was like in the corporate 9-5 My April travel plans  Learning to outsource and delegate tasks in your business How to prepare for a successful break Why I believe in outsourcing      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today I'm talking to Abigail. Abigail started her social media management journey back in April of 2020 and has since launched her agency Feijoa Social, which She now runs as a side hustle off her corporate job. In this interview, we will dive into her decision to go back to corporate or take this corporate job offer that popped up and also what she's experienced as a social media manager so far.    In this episode, you'll discover… Working in the influencer space vs. working in the SMM space Abigail's experience with being a Social Media Manager The biggest obstacles Abigail has faced on her journey Overcoming imposter syndrome The positive impacts of Dishing Up Digital      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Feijoa Social: https://www.instagram.com/feijoasocial/?utm_medium=copy_link  Connect with Abigail: https://www.instagram.com/abigailhannnah/

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Quincie, my second ever coaching student! This interview is special to me as we started working together in May 2020 when Dishing Up Digital was only developing. I was working 1-1 with people to understand better how to structure the program. Quincie is still a full-time social media manager two years later, working for herself. Quincie has found herself in a unique niche/industry; Working with artists and bands, so In this interview, we will dive into Quincies incredible journey and story.   In this episode, you'll discover… The best part about being a social media manager for artists in the music industry  How Quincie 10 x her original package rate  The challenges of an aspiring social media manager What experience do you need to get started Life since starting Dishing Up Digital     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Connect with Quincie: https://www.instagram.com/thesocialdropoutco/

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Esther. Esther and I have similar backstories; we both have a communications degree and aspired to escape the cooperate grind. Esther has leaped into the digital nomad lifestyle and began her self-employment journey in Thailand. In the space of a year, she has built up her business enough to support her lifestyle successfully. In this episode, we unpack her journey up until now!    In this episode, you'll discover… Booking clients on the down-low in the beginning  Starting with your network Experimenting with different industries and niches  Balancing travel & work as a digital nomad The challenges Esther has faced while building her biz     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Esther’s Instagram: https://www.instagram.com/leap_social_media/ Connect with Esther: https://www.instagram.com/esther_ayres/