Dishing Up Digital with Ellen Mackenzie

UGC Creators is a booming topic on TikTok right now. It's trending in a lot of countries, so I wanted to go over what exactly a UGC Creator is and how to get started.   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share about what a UGC Creator is, what UGC looks like compared with traditional marketing content (magazines, billboards etc), and how you can get started and turn it into a career. I discuss a little about my own UGC Creator journey and how it works within my business today, and we finish up with some tips for being successful in the UGC field.    ~~~   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Video & photo editing software mentioned: InShot, CapCut, vsco Work with Ellen Connect with Ellen on Instagram  

Yes, I plan to retire at the age of 35!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode I share how I plan to reach my goal of retiring at the age of 35. It might not be a typical "retirement", but it will be a great way to live with financial independence. I'll give you an inside look into my reasoning for this as well as my journey so far and how it looks for future me.   The topics I cover this week are: a bit about the F.I.R.E concept Why and how I was motivated to start my own business What I invest in*   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:  Buy the Girls That Invest book here (you wont regret owning this book) More about the F.I.R.E concept: Financial Independence, Retire Early Work with Ellen Connect with Ellen on Instagram     *Please remember that I am not a financial advisor and am just sharing my own personal journey in investing. I recommend talking to a professional should you require advice regarding your own personal financial situation.

I'm back with Season 2 of the Dishing Up Digital podcast!   You can get your hands on my course, Gram Cam, for FREE when you leave a review for the podcast. Simply take a screenshot of your review and post it on your Instagram Stories (tag me!) or send me a DM and I'll reply with all the details about redeeming your free offer. This course is valued at $299USD and will only be available for the month of September 2022! Find out more details about Gram Cam HERE.   In this episode, I share my profit for the month of August, which happens to be my biggest month of profit for my little business to date. I also go over the results of my 30 day reels challenge, which definitely had some...challenges!    The topics I cover are: The results of my 30 Day Reels Challenge Why I decided to do this challenge Was it worth it And what my strategy is moving forward   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:   Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Scale On Social

 If you're listening to this episode in real-time, I am celebrating my new Mastermind course, Scale On Social; The mastermind to help you streamline, scale, and skyrocket your social media business! One of the things that's a big focus for the program is outsourcing and building your dream team. So that's what I am going to chat about in this episode.     Suppose you feel like you might be ready for outsourcing, or you're confused about what you could outsource or just what to do if you're thinking about hiring your first team member. This has been a real journey for me, and I've picked up a lot of tips and advice through this process myself, so today, I am going to be giving you guys some guidance and direction on how to start outsourcing so you can scale your business!    In this episode, you'll discover… What kind of roles you can potentially hire for your business The flexibility around contractors over employees Why experience is so valuable  A timeline of all the hires in my business How I pay my contractors    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    

10k months! Now, this is a massive goal I think we all crave and a word that gets thrown around alot in the online community in social media when it comes to businesses. I hit this goal a year after leaving my 9-5, so I wanted to bring a realistic set of steps to help you sustainably achieve this milestone within your business using the right strategy, mindset, systems, and organization. Tune in for my ten steps to $10k months!   In this episode, you'll discover… Having confidence in prices and packages Crucial steps of scaling  Organization: setting up your business internally  Prioritizing your business Leveraging different revenue streams   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Scale On Social    

If you're new to this space, you may be hearing fancy terms like 'pitches' and 'proposals.' If you're unsure about what these documents are and how to use these documents in your client onboarding phase, then this is the ep for you. In this episode, I will be breaking down exactly what these documents are, what to include, and how to write excellent ones that get our clients signing on the dotted line!   In this episode, you'll discover… The key difference between a proposal and a pitch What I include in a pitch to potential clients When to use each document Sending professional pitches and proposals  How to outline price and deliverables    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

What exactly does a $3,000 monthly Social Media package include? After a few years of mastering the art of socials, I am now in a position where I can very confidently negotiate a $3,000 package. I believe the more experience you get, the more you can charge. It's definitely a milestone I believe all my students can achieve down the line, so in this episode, I want to dive into this package's specifics and break down what it looks like to book and deliver services for a package of this value.   In this episode, you'll discover… The curation of images and graphics Community management and engagement Ad management  When to start charging premium prices When to begin offering premium services    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee

In this episode, I want to talk about what I wish I had known when I started as a newbie SMM. Throughout my journey of being a social media manager, I have learned so many different lessons. Looking back now, I have a clearer perspective of how I wish I had done things, and throughout the process, there were alot of things I wish I had known earlier on. Hopefully, this is helpful to you guys who are also early on in your journey and want to get a few insights, skip a few of my mistakes, and fast-track your own business.   In this episode, you'll discover… Admitting to not knowing everything  Overcoming pressure and implementing boundaries  Is niching down the key in the beginning? When to outsource Investing in yourself   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

Sign up for my new workshop here: https://www.ellenmackenzie.com/social-success-workshop   Lead generation is a fancy term for pretty much marketing. Lead generation is all about bringing leads (potential clients) into your marketing strategy, similar to foot traffic if you weren't an online business. If you have set up your social media business, you've signed a few clients, and you're ready to take your business marketing to the next level, lead generation is crucial in this next phase. You don't want to have to be sending so many cold pitches every week and instead have potential clients reaching out to you. In this episode, I want to dive into my top four tips for generating more leads for your business; these are what I have found the most helpful for my business journey.    In this episode, you'll discover… Nailing an IG brand How to build out your business with referrals  The importance of exposure Collaborating and using your network How to most effectively use the above strategies    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.   In this episode, you'll discover… Navigating the TikTok algorithm  The effects social media can have on your mindset Setting up your TikTok for success Luck & does it play into going viral on TikTok Critical differences between TikTok & Instagram    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee