Dishing Up Digital with Ellen Mackenzie

Ellen Mackenzie
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May 8, 2022 • 30min

I Tested Out TikTok for a Week... I Have Thoughts! How You Can Use This for Your Biz

I am very much team Instagram, but the time has come to learn how TikTok compares to Instagram and learn more about using it in your business. Over the past week, I have been conducting a TikTok experiment where I posted 2 TikToks per day for the past seven days, so In this episode, I'm going to chat about the results as well as let you in on many thoughts, feelings, truths, milestones, observations. I also want to discuss my ideas around how we can incorporate TikTok into our business strategy.   In this episode, you'll discover… Navigating the TikTok algorithm  The effects social media can have on your mindset Setting up your TikTok for success Luck & does it play into going viral on TikTok Critical differences between TikTok & Instagram    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
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May 1, 2022 • 17min

The Most Important Thing You Can Do for Your Business in 2022

If you follow me on Instagram, you will know I've just taken a month off daily business operations and client work to travel to South Africa with my partner. I also took off two whole weeks from social media during this time. This trip enabled me to slow down, and I didn't realise at the time the benefits this would have on my business. In this episode, I want to discuss a bit about my trip and the aftermath of taking not only time off from my biz but also social media, my opinions on algorithms, and why we can get creative burnout.  In this episode, you'll discover… Where I've been the past month!  Resetting your mindset to tackle new things in your business Why switching off supports creativity  A new project I'm working on  Taking time off to boost productivity and inspiration Creative burnout  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
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Mar 27, 2022 • 15min

How to Create True Financial Security

Financial freedom is definitely a buzz topic in this industry. While financial freedom is great and exciting to talk about, we still need to have more conversations around financial security.  Studies show that women retire with less money than men and that women are more likely to be better investors. In this episode, I want to open up about this conversation around setting yourself up to be financially secure, why it's important and how to take the first steps.    In this episode, you'll discover… How to start building financial security  What investing looks like  Why it's important to plan your retirement Breaking the stigma around investing  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
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Mar 20, 2022 • 24min

How to Travel & Run Your Online Business Successfully

Having your own business doesn't mean you have to be working 24/7. It's healthy to take breaks and holidays, and it's possible to travel and still run a successful business. At the time of recording, I am about to set off on my first overseas trip since the big C. (the excitement is very real)   In this episode, I discuss my plan to take my business on the road for a month. I'll break it down and give you an overview of how I'll streamline all the tasks within my business to avoid any workload burnout. You can still have an enjoyable trip with some planning involved, so tune in to learn how.    In this episode, you'll discover… What taking time off was like in the corporate 9-5 My April travel plans  Learning to outsource and delegate tasks in your business How to prepare for a successful break Why I believe in outsourcing      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    
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Mar 10, 2022 • 31min

The Benefits of a Social Media Management Side Hustle

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today I'm talking to Abigail. Abigail started her social media management journey back in April of 2020 and has since launched her agency Feijoa Social, which She now runs as a side hustle off her corporate job. In this interview, we will dive into her decision to go back to corporate or take this corporate job offer that popped up and also what she's experienced as a social media manager so far.    In this episode, you'll discover… Working in the influencer space vs. working in the SMM space Abigail's experience with being a Social Media Manager The biggest obstacles Abigail has faced on her journey Overcoming imposter syndrome The positive impacts of Dishing Up Digital      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Feijoa Social: https://www.instagram.com/feijoasocial/?utm_medium=copy_link  Connect with Abigail: https://www.instagram.com/abigailhannnah/
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Mar 9, 2022 • 23min

From $80 to $800: How This Social Media Manager Scaled Her Biz

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Quincie, my second ever coaching student! This interview is special to me as we started working together in May 2020 when Dishing Up Digital was only developing. I was working 1-1 with people to understand better how to structure the program. Quincie is still a full-time social media manager two years later, working for herself. Quincie has found herself in a unique niche/industry; Working with artists and bands, so In this interview, we will dive into Quincies incredible journey and story.   In this episode, you'll discover… The best part about being a social media manager for artists in the music industry  How Quincie 10 x her original package rate  The challenges of an aspiring social media manager What experience do you need to get started Life since starting Dishing Up Digital     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Connect with Quincie: https://www.instagram.com/thesocialdropoutco/
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Mar 8, 2022 • 34min

From Corporate Employee to Digital Nomad in Under One Year

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with a past Dishing Up Digital School student, Esther. Esther and I have similar backstories; we both have a communications degree and aspired to escape the cooperate grind. Esther has leaped into the digital nomad lifestyle and began her self-employment journey in Thailand. In the space of a year, she has built up her business enough to support her lifestyle successfully. In this episode, we unpack her journey up until now!    In this episode, you'll discover… Booking clients on the down-low in the beginning  Starting with your network Experimenting with different industries and niches  Balancing travel & work as a digital nomad The challenges Esther has faced while building her biz     Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Esther’s Instagram: https://www.instagram.com/leap_social_media/ Connect with Esther: https://www.instagram.com/esther_ayres/    
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Mar 7, 2022 • 32min

She Matched Her Corporate Salary in 4 Months as a New Social Media Manager!

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   Today, I am chatting with Claire, who joined the program in November 2021. In that short amount of time, she has launched her side-hustle, booked her first handful of clients, and even surpassed her full-time corporate income. We have an open chat about exactly how she did this, the kind of work going on behind the scenes to scale and grow this quickly, and more.    In this episode, you'll discover… How Claire started with Dishing Up Digital Juggling full-time work and a thriving side hustle  How claire fast-tracked her success as a social media manager Landing your first client/s The benefits of building a business and being your own boss Overcoming roadblocks and learning curves  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Claire’s Instagram: https://www.instagram.com/clairessocialstrategy/
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Mar 6, 2022 • 19min

How My Life Has Changed in 3 Years + A Special Announcement!

Welcome to this special series brought to you by my signature course, the Dishing up Digital School; the ultimate course for new and aspiring social media managers who are ready to spread their wings and go out into the exciting world of self-employment and become their own boss.    March is probably one of my favorite months of the year. It's very special to me; it's my birthday month and the month where it all started with my business! This is an exciting time for reflection, so I decided to do something special this year and relaunch my signature program. To celebrate the recent relaunch of this program, I'm sitting down with past students to chat about their experience with the Dishing Up Digital School and life as a social media manager. We will be discussing their learnings, where they are now, how my signature course has benefitted their career, landing clients, and so much more. At the end of March, the course price is going up. So if you have been thinking about joining, now is the time! Believe in yourself to take the leap and start your dream career as a social media manager.   In this episode, you'll discover…   A reflection of my journey so far  Getting over that first hurdle of getting clients Lessons I’ve learned in my business journey Why I started Started Dishing Up Digital  The benefits of the self-employed lifestyle  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
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Feb 20, 2022 • 34min

Taking the Leap Into a More Fulfilling Career With Marie

You probably have big dreams about being your own boss and living life on your own terms if you're here. In the beginning, everything seems so out of reach, but it is 1000% possible, and there are so many inspiring people pathing the way to show you just how achievable it is.    Today's guest, Marie, has just gone full time in her online business, which is incredible. I have watched her journey over the past two years, so today, we will be chatting about her journey and her entire career. We're also going to talk fulfillment mindset and finding a really fulfilling job that you love.    In this episode, you'll discover… Marie's career and journey to fulfilling employment  Staying organized as a parent  Leaving a comfortable but unfulfilling job  Taking scary leaps as a mum Entering the online space as not a native English speaker Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy Connect with Marie https://www.instagram.com/match_acreative/    

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