Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy Why Posting Reels Everyday Isn’t an Instagram Strategy *Controversial Opinion*
Once again, we have to learn, adapt and adjust to the new guidelines and features that Instagram has put out. Reels have changed the Instagram game, and accounts implementing Reels into their IG strategy see huge growth and FREE exposure. The more Reels you post, the more exposure and reach you see as an account and a business. This all looks great if we are looking at vanity metrics, but if you're relying on your Instagram to generate revenue, posting Instagram Reels every day should not be your new business strategy. In this episode, I am going to break down exactly why.
In this episode, you'll discover...
- Why reels don't serve everyone
- Converting a follower into a customer or client
- The journey of a customer
- How to create content to build attraction for all buyer types
- What components create a stronger Instagram strategy
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
- FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie
- Work with Ellen: https://www.ellenmackenzie.com/
- Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee