Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy

The 'Digital Nomad' lifestyle is becoming more and more common. Being your own boss and ditching the 9-5 is one thing, but living a life where you are 100 percent location-independent unlocks that extra piece of freedom that some of us are seeking.   My guest today, Shannon Segall, knows this lifestyle all too well. Shannon is an online entrepreneur who picked up her life and moved to Bali, where she runs her business. In this episode, Shannon gives us an insight into what it's like to truly live a digital nomad lifestyle. We also discuss the realities of being a digital nomad, tips, and advice on getting yourself set up, and what inspired her to get started.   In this episode, you'll discover...   How Shannon discovered the world of online business The cause of a one-way ticket to Bali  The Digital Nomad Lifestyle  Relationships & Business Advice on how to get set up Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee    Connect with Shannon on IG: https://www.instagram.com/shannonsegall/?hl=en

For me, it's all about quality over quantity when it comes to your Instagram followers. However, I also understand that we do need followers and an audience to sell to!  Often we might find ourselves in a place where our Instagram growth is stagnant, isn't going anywhere, or even stops. So in this episode,  I dive into four reasons why you might not be growing on Instagram. These are things that I've experienced and overcome. Tune in as they're easy changes that could have a significant impact.    In this episode, you'll discover...   Things that could be hindering your IG growth The truth about the Algorithm  Engagement for feed posts and stories  How to get the most out of your content   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!    Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     

Entrepreneurship can naturally feel very risky and unstable, especially in the beginning stages and even more so for those of us who leaped into the self-employed life during a global pandemic. It took me a while to realise that running my own business can actually be incredibly stable.    After introducing multiple revenue streams into my business, I was able to find stability, consistency, and more reliability in my income. So, In this episode, I really wanted to talk about my 5 streams of income and explain why you should also be making it a goal for yourself to have multiple revenue streams if you're a social media manager or another service-based online entrepreneur.  In this episode, you'll discover...   Entrepreneurship and stability  A breakdown of my revenue  Why it’s important to have more then one stream of revenue  Different ways to scale if coaching isn’t your thing Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/  FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   

I always say organic social media content is a bit of a slow burner, but in my opinion, it is well worth the wait. It's a slower process compared to paid advertising. You don't usually get those instant kinds of results, and it's also a lot harder to track those results. You might get someone on Instagram following you for a while, and it takes them three months to make a purchase.   In today's episode, we're talking all about how to turn your followers into customers. We're really going to break down this process of going from attracting enough followers, nurturing them, and turning them into paying customers or clients. In this episode, you'll discover...   Organic sales funnels  Organic ROI vs Paid Advertising ROI  Attracting the right clients or customers Warming up your audience Different ways to show up and sell    Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     

During this global pandemic, SO many people have resorted to online learning. Entrepreneurs have jumped on this concept, and evergreen courses have since been blowing up. It's a saturated market, but if done correctly, your course can be a really lucrative source of income.   In this episode, we are talking all about online courses for social media managers and service-based entrepreneurs. There is a lot of hard work that goes into creating a course. (I don't want to put anyone off, I just want to be real here) So what I'm going to do is share my four steps to success for building your online course. If you follow these steps and do things the right way, your course can be a fantastic revenue stream.  In this episode, you'll discover...   The first crucial step to take when you're creating an online course  How to market the perfect course  Evergreen: Ways to consistently promote your course  Different approaches to take when launching How to efficiently sell your course at the right price point   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee     

As busy entrepreneurs, we are constantly striving towards the next big business goal. We can get so caught up in what's coming next that we can sometimes even neglect our health, body, and mind. Business goals come first, and the rest comes second, third, and maybe last. Unfortunately, this is not a sustainable or fulfilling way to run a business, and this is why I'm so excited about this week's guest, Dr. Rachel Yan.   Rachel is a holistic health coach, she founded Precision Empowered Health, a fantastic business that combines holistic health with modern medicine. Rachel's approach is not just about your body and your physical health, but also your mind and your spirit. It's all about reaching a 360 overall improvement to your health. In this episode, you'll discover...   Advice for entrepreneurs who want to balance their health mind & Business Putting your health first in Business & what happens next Common misconceptions entrepreneurs have around health Actionable steps to improve mind, body & spirit Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ My membership group: https://www.dishingupdigitalschool.com/membership    Dr. Rachel's courses: https://www.precisionempoweredhealth.com/work-with-us/?ltclid=c3d35263-5be1-4094-b8e2-e6e8933b6a06

When people through my business discover I am an introvert, the initial reaction usually goes something like, 'oh my gosh! how are you an introvert when you're so out there online, you do your YouTube channel, you go live on Instagram, you have so much confidence and energy you can't possibly be an introvert.'    WELL, I am such a firm believer that you can be an introvert and still have a thriving, beautiful, successful business. You don't need to be this crazy extroverted person to thrive and to build a business. So in today's episode, I talk about my own experience with starting a business as an introvert, how breaking out of your comfort zone is essential, and why learning to switch into that extraverted energy is sometimes key to running a successful business.  In this episode, you'll discover...   My personal experience with starting a business as an introvert Embracing the ‘introvert’ status Switching into extroverted energy  The actual definition of extraversion and introversion Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self study course Get the Gram: http://www.getthegram.com/ Private Coaching https://www.ellenmackenzie.com/private-coaching Discount Code ‘Insidersclub100’    

When I decided that I'd like to become a social media manager, I didn't think I would start my own agency or become a freelancer. I felt I needed to find a corporate job where I start as an in-house Social Media Manager. In today's episode, we're going to dive deep into this topic. I'm going to talk about how I got started, how I changed careers and got my first few clients, and how I built that up into a full-time gig. I'm also going to give you some tips and advice if you are in a position where you want to move into social media management, and you're trying to get your feet off the ground and get started.   In this episode, you'll discover...   Pricing yourself as a beginner vs. pricing yourself as an experienced social media manager  The perks of starting in social media management compared to other industries  Why hands-on experience trumps a degree or qualification as a social media manager Different ways to get hands-on experience when you're starting out Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    The Dishing Up Digital School: www.dishingupdigitalschool.com  FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie  Join my self-study course Get the Gram: http://www.getthegram.com/ Private Coaching https://www.ellenmackenzie.com/private-coaching Discount Code ‘insidersclub100’    

It's a strange and challenging situation to find yourself in when you discover that the career you've been working towards for many years isn't the most fulfilling or right path for you anymore. Today's guest has been a massive inspiration to me when it came to quitting my job, starting my business, and taking that plunge.   I will be interviewing my older sister Tara who has had quite an interesting and similar career story. Tara has also hit that reset button and completely pivoted her entire career path after finishing her master's degree. In this episode, We dive into Tara's journey, the challenges of hitting that reset button on your chosen career path, and advice for anyone feeling ready to do the same. In this episode, you'll discover...   The day to day of a fashion designer The right time to pursue a career change Breaking the news to your family  Setting yourself up to minimise financial risk Advice for other people who might be looking at pursuing their passion or a career change Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Our Youtube channel: https://www.youtube.com/c/EllenTara The Dishing Up Digital School: www.dishingupdigitalschool.com Join my self study course Get the Gram: http://www.getthegram.com/ Check Out Rosie from badasscareers.com    

Explore the fascinating world of imposter syndrome and its impact on business success. Discover practical strategies to challenge negative thought patterns and boost self-confidence. Hear a personal journey revealing how facing self-doubt became a turning point for achieving substantial growth. Understand the vital role of mindset in entrepreneurship and learn techniques like journaling to build resilience. Embrace self-belief and unlock your potential to thrive in your business endeavors!