Dishing Up Digital with Ellen Mackenzie

Having a healthy mindset is key to running a successful business. In business (especially as online service providers), we tend to surround ourselves with people in our industry that inspire us. Sometimes this can lead to comparison, a bit of jealousy, just general sadness, or some actual low points in our business journeys. Unfortunately, too much comparison can lead to things like undercutting yourself because of the emotions that you're feeling at that moment. In today's episode, I want to address comparison and have a little bit of a chat about how to stop comparing yourself to other people.   In this episode, you'll discover… What comparison leads to  Curating an inspiring feed What to do in business lows  Celebrating all parts of your business journey  The power of journaling  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy    

There are plenty of businesses and accounts with large audiences on Instagram these days. Still, this metric doesn't necessarily mean that these accounts are seeing more success and conversions than those with smaller audiences. There are so many other factors that come into play when monetizing your social media. In this episode, I want to demystify the idea that you need a large audience to start selling. I'll be discussing secrets to marketing on social media no matter what size your audience and give a debrief around my most recent course launch.    In this episode, you'll discover… Having a positive sales mindset Getting strategic around your offers Showing up consistently  How to present your offers Creating your launch posting schedule Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   Join the Insiders Club Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy

Scaling your business doesn't have to mean more hours or harder work. Simple and sustainable growth is real (believe it or not). Today's guest is nailing this exact approach with her business, so I have brought her onto the podcast for a fun discussion around her business growth and success.   Courtney Marie is a Kajabi GURU. Her business focuses on branding websites, sales pages, and consulting for course creators and coaches. In this episode, we chat all things outsourcing, hiring team members, tips for scaling, and so much more.    In this episode, you'll discover… How Courtney started her business Keeping your business strategy simple Tips for scaling your business How to effectively streamline processes within your business The truths about management      Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club       Check out  Gram Cam The photography & reels course that finally makes promoting your biz on Instagram easy Connect with Courtney over on Instagram Check out Courtney’s Website  Coffee with Courtney The Podcast  

I recently popped a little question box up on my Instagram story for you guys to ask me all your burning questions around running a social media management business and was inundated with your responses. I started this podcast for you, so I wanted to make this episode more interactive and do a bit of a Q&A with all the questions that stood out to me. Tune in as I share my answers around getting consistent clients, managing workflow, outsourcing, and so much more.   Also! My new course is officially launching today! Grab Cam The photography & reels course that finally makes promoting your biz on Instagram easy.   In this episode, you'll discover… The importance of a good client relationship  Tips for lead generation Landing international clients The truth around hiring your dream team Managing your workflow Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   Join the Insiders Club  

Social Media Strategy: This was something that used to highly intimated me! Imposter syndrome is flaring as a new entrepreneur finding your way in a new industry, and this word strategy honestly felt so daunting. Over two years later, I can see now that strategy is just a fancy term (for people who must be really good at their job, lol). It doesn’t have to be complicated or overwhelming at all.    In this episode, I want to help you understand what a social media strategy looks like and how to develop and present a social media strategy to a client or customer.    In this episode, you'll discover…   Understanding your client’s goals Doing the research  The brain dump Auditing your clients podcast  Planning the content calendar Presenting your strategy  Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club

It's a new year, and I know we all love a little bit of planning for the year ahead, but it's also important to reflect on the previous year. Reflecting on your last business year allows you to recognize what's been working, what isn't working, and what needs to change to reach your next goal.    After reflecting on my past year in business, I can see all the accomplishments, milestones, and bucket list things that I've ticked off and where there is room for improvement. In this episode, I want to share the things I'll be changing in my business moving forward as I step into CEO energy.    In this episode, you'll discover…   Setting standards for your business Letting go of what doesn't serve you Having boundaries with new clients Discovering what business structure works for you From freelancing to a sustainable and profitable business Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Join the Insiders Club

Hello, 2022! As we roll into this new year, I really believe that there are two types of people; goal setting, diary buying, new year resolutioners, or the more pessimistic people who wholeheartedly decide that a new year doesn't mean too much and isn't going to change very much. I know what one I am, and I know that one year I made that decision to just do the damn thing! (start my biz) and it was that moment and determination that got me to where I am today. This episode is a big reminder that it is possible to dream big and turn your goals and aspirations into reality. In this episode, I am breaking down exactly how I did it.  In this episode, you'll discover… The NYE before Dishing Up Digital Started Why it's so important not to give up early on How I went from 0 interest to having 40 businesses interested in my services How believing in yourself is the key to getting to where you want to be  The importance of goal setting   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  

Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.   In this episode, you'll discover…   Using Instagram to market your business. What platforms to start on. What you should be doing with your branding on Instagram. The visual side of branding and the importance of high standards Connecting & engaging with your audience You can sign up for Sarah's Instagram Reels course here (hurry enrolment is only open for 1 more day!). Use the code "ELLEN" to let her know you came from the podcast: https://sarahairey.com/master-your-reels   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee Connect with Sarah on IG: https://www.instagram.com/sarah.airey.co Sarah’s Website: https://sarahairey.com/  

I'm going to let you in on a bit of a secret, and that is, overnight successes are not real! (despite what you see on the internet and social media) In most cases, you will begin your business journey while doing some other form of work or study. AKA, your business will start as your 'side hustle.' This was the case for me, and It took me quite a few months until I left my corporate job and went full time in my business. I receive a lot of questions from others asking how the heck I managed both for so long, and I am going to break it down for you in this episode! Tune in to learn my tips and strategies for building your side hustle while working full time.   In this episode, you'll discover... What self-discipline looks like and how to find a healthy balance Planning and organizing your weeks  How to prioritize tasks  Setting realistic and intentional goals Please don't burn your bridges: Deciding when it's the right time to go full time Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee   

If you listened to last week's episode, I spoke about my experience of two years in business as a social media manager. Well, this week is all about why I believe you should think about diving into the space also! (I'm guessing you might already be there if you're here)    I've spoken about many of the benefits of becoming a social media manager before on this podcast. However, I really wanted to touch on a couple of things in this episode: the future of the industry, the potential of the industry, and where else you can go with social media. Social Media Management is just the beginning, it is the launchpad for so much more, and I think it's an exciting decision that can open up so many more doors for you.   In this episode, you'll discover... The benefits of working as a Social Media Manager Different pathways for growth How to treat your business like another client Using your skills to build something of your own The perspective of someone who has been in this field for a couple of years   Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don’t forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!  Links & Resources:    FREEBIE! Download my Social Media Starter Kit: https://www.ellenmackenzie.com/freebie Work with Ellen: https://www.ellenmackenzie.com/ Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club  Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee  Latasha James Youtube