Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy IG Branding & Marketing Tips with Product Based Business Coach Sarah Airey
Most businesses will be selling products, services, or a combination of both. When it comes to selling products and services, there are a few critical differences around how to market each of these effectively. Today, I am talking with Sarah Airy, a product-based business coach. Sarah has her own line of apparel along with some excellent courses. In this episode, we're going to dive into the nitty-gritty of how to market a product on Instagram. Sarah has over 20,000 Instagram followers, she might sound humble, but she has a truly successful business.
In this episode, you'll discover…
- Using Instagram to market your business.
- What platforms to start on.
- What you should be doing with your branding on Instagram.
- The visual side of branding and the importance of high standards
- Connecting & engaging with your audience
You can sign up for Sarah's Instagram Reels course here (hurry enrolment is only open for 1 more day!). Use the code "ELLEN" to let her know you came from the podcast: https://sarahairey.com/master-your-reels
Thank you so much for listening. If you are enjoying the Dishing Up Digital Podcast, please leave a review on Apple and let me know! Don't forget to connect with me over on Instagram, let me know what you would like to hear in future episodes, and share this episode with anyone you think would benefit from it!
Links & Resources:
- Work with Ellen: https://www.ellenmackenzie.com/
- Ellen’s membership group: https://www.ellenmackenzie.com/insiders-club
- Connect with Ellen on IG: https://www.instagram.com/ellenmackenziee
- Connect with Sarah on IG: https://www.instagram.com/sarah.airey.co
- Sarah’s Website: https://sarahairey.com/