I've had clients drop me before, and they've blamed it on ROI. It is such a misunderstood concept, especially in Social Media, that I decided we needed a podcast episode to do some myth-busting, to dive in to what the ROI is and how to showcase your ROI to your client to get them renewing their contract.
Mentioned in this episode:
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Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy