The nipple bra? 4 marketing lessons from Skims & Kim Kardashian

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In today's episode, I'm chatting about Skims and the 4 core marketing strategies that they have used to build their $4 billion dollar brand in 4 years.

 

We cover...

- The importance of solving problems for your customer

- Scarcity in marketing and how to do it right

- Utilising other audiences with partnerships

- Viral marketing techniques

 

Ellen xx

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