How to Choose Your Niche as a Social Media Manager

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This episode is the Niching module from my Dishing Up Digital School. Please excuse references to images and video, but I thought this would be a great way to showcase the type of info you would be getting when you join the Dishing up Digital School. If you are intrigues and would like to join us, I recommend you watch my FREE WEBINAR and then at the end you get a discount code to use for joining the school: https://www.ellenmackenzie.com/freewebinar

Takeaways

• Choosing a niche is an important first step in starting a social media business, but it's not a make or break decision. You can always change your niche as you gain more experience and understanding of your target audience.
• Niching down can make you more attractive to clients because it positions you as a specialist in a specific industry or platform.
• Understanding the pain points of your target audience is crucial in creating compelling pitches and packages that offer solutions to their problems.
• As your business grows, your niche may evolve and broaden to cater to a wider range of clients and industries.
• Passion and expertise in your chosen niche can set you apart from other social media managers and make you more appealing to potential clients.

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Have a great week guys!
Ellen xx

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